Tag Archives: Internet copywriters

There Really is a Content Marketing Crash Course with More Value and Info than You’ve Ever Dreamed Of

Content Marketing - SEO sign board

Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals?

Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is content. Content, as you may have heard, truly is king, and MarketingProfs University’s Content Marketing Crash Course will give you a hands-on plan for creating lead-driving, business-building content that connects with customers, again and again. You’ll learn everything from what changes to make in key marketing efforts, like customer engagement, to how to create content that drives sales.

 

Register Now

For each class, you’ll have access to:

• the class lecture (streaming media)

•the slide deck (PDF)

•the audio track (MP3, so you can listen to the lectures on other devices)

•a transcript (PDF)

•and a “cheat sheet” (PDF)

In addition to the above tools, as a Content Marketing Crash Course student, you’ll also receive close to $1,000 in FREE course materials and More!

There aren’t many places where you’ll get practical, information-packed, real-world, proven tactics with expert guidance from a leading and respected marketing authority in a crash course.

The Kickoff class broadcasts December 6, 2012

Register Now

 

 

 

 

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Increase Your Chance of Being Re-Hired as an Online Freelance Copywriter

Search for Freelancers, People

The online freelance copywriting industry is growing by leaps and bounds. More and more copywriters are realizing that finding online jobs is a lot easier than finding offline gigs.  This, however, means more copywriters will be vying for the same jobs. The competition is getting stiffer, so your overall work ethic, attention to detail and work habits must be fine-tuned.

Still, there is this sense that online commitments don’t have to be taken as seriously as in-person pledges.  Don’t make that mistake.  Copywriting projects are taken just as seriously by online employers as they are by offline employers

On that note, there are certain chinks in the armor of some freelance copywriters that turn employers off and which may be the deciding factor for rehiring you or recommending you over an equally qualified and similarly priced copywriter. Those bad practices include the following:

•You ask questions when the answers have already been laid out in the job posting

Read the job description and comments carefully before you ask the employer questions.  If it’s unclear or can conceivably have more than one meaning, then ask away.

•You ask for an extension at the last minute

Stuff that we can’t control happens to all of us. However, if you find that needing an extension has happened to you more than twice, forgo the gigs where the time constraint is likely to be an issue. You hurt the employer and you’ll begin to chip away at your reputation in the freelance arena.
•Offer to email an assignment long before a deadline to impress an employer, and then renege on that promise because the contract said you had more time.

 If you want to complete the assignment early, then do so, but don’t say you will unless you are going to follow-through. If your employer takes you at your word and schedules something based on that promise, you may be putting him in a bad position.  Yes, contractually, you have until the written deadline, but ethically, you’re wrong.  You don’t want that to be what an employer remembers about you. The same way freelancers discuss employers; employers compare notes when it comes to recommending freelance copywriters.

•Ask for half up front, do part one, then slack off for part two

Every leg of your project must be your best work.  Some freelancers have been known to put their best foot forward, initially, get paid, then slack off for the remainder of the project. Remember, the entire project represents your freelance brand.

•Ask basic questions that someone of your claimed expertise and skill set should know

If you hold yourself out to be a Tweet copywriter, then you should be very familiar with how Twitter works and with Twitter stuff.  Asking what he means by “hashtag” is not a good look.

•Hand in well-written fluff work product with filler phrases

Don’t use fluff, well-chosen words filler words and esoteric turns of phrase to meet a word count requirement because you don’t feel like exerting the energy to come up with something of substance.  Don’t kid yourself into thinking that just because you’ve included some and a few esoteric phrases, an employer won’t see through it.  She may not say anything to you about it, but in her mind, she’s saying, “never again.”


Request to be rated when your employer seemed dissatisfied

If your employer has demonstrated that you’ve disappointed him, especially more than once, don’t bug him to give you an online review or rating. What he has to say about you may do more harm than good. However, you have to clean up your act so that such work habits don’t become a permanent part of your routine.

  

Employers come to us because they can’t do it themselves or because they don’t have the time.  Let’s not disappoint them and risk our reputations by providing substandard work or by not living up to reasonable expectations.  Even if it is a pro bono assignment or an assignment for which you now feel underpaid (after contract), excellence is all you should be thinking and giving . . . nothing less.

Looking for serious copywriting inspiration and words of wisdom, simple, yet cogently put?

Watch Tony Brignull – “Finding Inspiration as a Copywriter – 1 Minute to Leave Your Mark.”

You never know where that gem, that hook is going to come from, which is exactly why what Brignull says is invaluable.  This is the copywriting process at its best.

 

Happy Writing!

 

Stacey

 

Are You Out of Work and Considering Freelance Writing Jobs?

Freelance Industry Report 2012

Have you been wondering whether or not you should become a part-time freelance writer while you look for full-time permanent employment?  Or, perhaps you’ve been thinking about pursuing freelance writing jobs on a full-time basis.  To be effective at either option, you will need some guidance. Before you make such a serious commitment, you’ll want to explore the field and see if, in fact, it’s the right decision for you and your family.  The 2012 Freelance Industry Report is just the guidance you need to answer probably the vast majority of the questions you’ll have.

The study surveyed 1,491 freelancers to grasp who freelancers truly are.  You can use the information in this report in a variety of ways, including to see how you stack up against your colleagues and learn what areas you need to work on.

As stated in the 2012 Freelance Industry Report, when you read this report you will find:

• The most common professions for freelance work.

• Key demographics such as age, gender, location, experience and work status.

• The biggest challenges freelancers face and how those challenges differ by

profession, location, experience and other factors.

• Attitudes toward freelancing, self-employment, running a solo business and the

economy, as well as freelancers’ business outlook for the next 12 months.

• Income trends, hourly rates, billable time, how different freelancers price their services

and structure their fees, and the impact of the economic downturn on those fees and

rates.

• Lifestyle choices, including average number of hours worked, the importance of free

time and flexibility, and attitudes toward reentering the traditional workforce.

• How freelancers attract clients today, how much time they spend promoting their

services and what marketing strategies they’re planning to implement over the next

year.

• An analysis of displaced workers who have given up their job search in favor of the

freelance path: what challenges they face, how they feel about self-employment, their

lifestyle changes and their likelihood to remain self-employed.

Whatever you decide in the end, after reading this report, you will certainly walk away with a better idea about the freelancing field and whether or not it is the style of employment that fits you.

 

CHECK OUT THE 2012 FREELANCE INDUSTRY REPORT

Just Click the Pic Freelance Industry Report 2012 Cover

 

 

Stacey

I’m a Damn Good Copywriter! Why Do Employers Keep Posting Job Ads Specifically for Digital Writers and Copywriters?

Let me start this post by countering an all-too-common offense taken by traditional copywriters who tend to rise up when they hear terms like “digital copywriting.” Employers who specify “digital writer” or “digital copywriter” in want-ads are not implying that traditional copywriters cannot write for the new media or that writing for the new media requires some magical or secret expertise over which digital writers have dominion. Nor is it a term copywriters created to show that they have a specialized skill. The vocabulary is engendered by technological and social media advances.Digital Writing in a Digital World

Recently, in a copywriting group discussion on linkedin.com, members asked the following questions and follow-up questions (housed in their comments):

Writing for a Different Medium

Question: On a job searching spree, I learned that there is a new term very much in fashion these days, DIGITAL WRITING. How is it different from the rest? Isn’t it just writing for a different medium?

Answer: It is writing for a different medium, but for efficiency purposes, employers want to make sure the writer has a working knowledge of all the other stuff that doesn’t typically come into play in traditional copywriting.

For example:

(a) Traditionally, copywriters write to persuade prospects and customers. In today’s consumer-controlled marketing environment, your text will more than likely have to engage your target audience – an audience that is simply not interested in being sold to. And you need to know how to do this or should I say, how to finesse this, which usually comes from having done it already. Major corporations are still trying to wrap their heads around how to engage their audiences; it’s easier said than done. To me, marketing messages almost have to have a sort of tribal appeal that they did not have to have before. Actually, this seems to be turning into a standard all around;

(b) You need to know what to do to make certain groups of people inclined to share or talk about info/sales/content/contests/events/ coupons, etc. For example, in social media, you run into things, e.g., where certain target audiences have a key influencer, the alpha type person(s) to whom a company may need your text to appeal in order to get the sharing/WOM ball rolling, etc.;

(c) If you don’t understand how “keywording” and other SEO techniques are effectively applied, your knowledge of copy is of less value than a “digital writer’s.” This is very important for a variety of reasons;

(d) Then there’s just the basic stuff, e.g., knowing that “read more” works better in email marketing than “click here” in certain instances or knowing how and where to distribute the words “pay now” on a sales page and knowing what not to put in a subject line to increase an open rate or ways to increase an ads click-through rate . . .

(e) Do you understand how to use metrics to assess performance of campaigns and where to start to improve results or how to exploit promotional structures on a website and drive traffic to ensure a site feels continually updated or how to analyze and document detailed online content with an eye for optimizing user experience?

What about Writing Adaptability?

Question: Isn’t it a matter of decoding the brief and adaptability?

Answer: I think it’s more than that. I don’t know if decoding a traditional brief would give you the appreciation you need of the value of things like social media integration and the direction you need to effectuate that or to offer constructive strategies, e.g., to incorporate online and offline approaches involving an sms text/FB promotion or a Twitter campaign . . . along with all the little annoying things you need to know about the best practices of each of these tools.

Filtering Out Old School Writers

Question: Does it mean that the term is coined to filter out the old school writers?

Answer: It’s coined to filter out copywriters who aren’t aware that the media landscape has been completely transformed and who don’t get that consumers just don’t experience or interact with brands the way they did back in the day, albeit “the day” was only 3-5 years ago. It’s coined to filter out copywriters who are still trying to fight the fact that, good or bad, times have changed, and the copywriter’s landscape is changing.

My take for myself: Even if things are moving at the speed of light, I think it’s my job to keep abreast of and keep up with the trends of my industry and profession, and it behooves me (and my clients) to stay relevant. I don’t always get it right, but it’s nice to get vastly more right than you get wrong, and that only happens when I keep up. But this is what it is, and, well, whether I like it or not, these are the realities of my passion.

Comment: . . . “a great radio or long copy copywriter can rule the digital realm.

Response: Great copywriters already rule the digital realm. And, yes, a great TV or radio writer can write great digital copy. Simply put, I am saying that these employers who ask for digital writers probably specify “digital” because they want someone who can demonstrate that he or she understands the new media, is up to speed and can jump right in WITH all of her or his other writing talents. These employers are not saying you are not a great writer and can’t adapt; I think they just want to be confident that you to have a grasp of the digital environment already. No, it’s not rocket science, but sites like marketingsherpa.com don’t exist for nothing.

IN OTHER WORDS, DIGITAL COPYWRITING IS DIFFERENT IN MANY WAYS FROM TRADITIONAL COPYWRITING.

These are just a few of many, many things copywriters in the digital arena already know and it’s why employers ask for digital writers and digital copywriters as opposed to writers and copywriters. They need to know that you understand the nature and mindset of the digital environment. The same goes for mobile copywriters. Writing for mobile is not merely Internet copywriting. There are different rules when writing for apps, or SMS Text promotions, which you want the writer to have an understanding of coming in.

Yes, conventional copywriters can learn digital copywriting, but it helps the employer (and his client, if any) tremendously if the writer is already aware of all these differences and nuances, and knows how to incorporate all this as they go along, etc., especially for time-sensitive promotions and campaigns.

No one has time for folks to learn this stuff on the job, when you need them to hit the ground running.

Let’s not even talk about what happens when the writer doesn’t even know that he or she needs to know this. And many copywriters don’t.

Traditional Copywriters – If you saw the following job description for a “Digital Writer,” could you jump right in and get started?:

“Need Digital Writer Who Understands Social Media Strategy As Well As SEO”

Primary Responsibilities: Write for search engine optimization; evaluate existing content assets and feeds based on target audience and business objectives and make recommendations for content migration; wireframe content for use in design discussions; provide rationale for all recommendations; ensure content management systems meet publishing and legal requirements (this is especially true with mobile); utilize metrics to assess performance of campaigns and know where to start to improve results; understand how to exploit promotional structures on a website and drive traffic to ensure a site feels continually updated,; analyze and document detailed online content with an eye for optimizing user experience.

No matter how great a copywriter you are, if you are not up to speed in the digital realm, it’s not like learning what text goes on which panel of a brochure. There’s a method to this stuff and even the absolute most talented copywriters in the world don’t learn this osmotically and it’s why employers request “DIGITAL” writers.

They’re not asking you to learn it; they’re asking you to know it.

 

 

 

 

 

FreeDigitalPhotos.Net

 

Trends and Advances Every Freelance Copywriter Should Know About Mobile Marketing – A Must-Read

Social media has dramatically changed the game of marketing and advertising, placing enormous power in the tight grip of the consumer. And the increase in mobile device usage has bolstered this revolution. Consequently, the traditional marketing landscape is rapidly fading into obsolescence. These changes have driven a mindset transformation of sorts among marketers and brands. In other words businesses now have to revamp the way they approach consumers and potential customers.

Mobile Marketer Shopping for Iphone Apps

Before people part with their money, they want engagement, and they want a value-added customer experience. Brands now have to prove they are worthy of a customer’s money or email address or phone number, and, increasingly, in many cases, have to ask permission to prove their merit to the consumer. The days of conventional selling are over! What does this mean for copywriters? This means that traditional copywriting will soon be history. The copywriter’s approach, and thus the type of text and the delivery, so to speak, that we are used to crafting, must change. And it must change immediately if your copywriting talent is being used for a mobile marketing or mobile advertising project.

Understanding Copywriting – Then and Now

Then – In the old days, pre-2008-2009, traditional copywriting meant: learning about your target audience; discovering something unique about your product; presenting your product’s benefits first, features second; and persuading your target customer to “buy now” or “click here” or “contact us” or “email today,” etc.

Now – The new marketing landscape requires that we offer the customer a more liberating experience. Consumers, especially, the younger set, but gradually, boomers as well, want to be engaged, not sold to. Copywriting now means: (a) learning about the target audience’s “consumer insight” that you want to address, vis-à-vis what your brand stands for; (b) leveraging that information and (c) enhancing the quality of the customer’s life, by either providing practical/useful information and/or content and/or by entertaining or indulging them. Keep in mind, however, cliché or condescending approaches will fail and there is almost no possibility for redemption without it, potentially, costing your client a fortune.

Concepts/Questions to Keep in Mind When Preparing to Craft Copywriting Text for the Mobile Marketing Project

• The context of your copy is just as important as the content, perhaps even more so.

• Prioritize with respect to what the consumer (mobile user) finds important, not what your client finds important.

• Be sure you are clear about how your client’s target customers incorporate their mobile devices into their lives so that the copy resonates with the intended audience.

•What is the message your client is trying to communicate to the mobile user?

• In what context is your client’s customer seeing the ad?

• You cannot place repurposed static banners, videos next to unrelated mobile content.

• If SEO is a component of your task, the intent of the mobile search is extremely different from that of the desktop searcher. Your SEO keywords will not necessarily be the same as the one in the campaign for their desktop shopper. The research must be done separately.

• You will want to know the business objective of your client? It will also be very important for you to be familiar with your client’s other marketing strategies for this campaign so that your mobile plan is in sync with them. You want your client to be able to integrate the mobile strategy with print, broadcast, online and all other media they may be utilizing.

•Request to work closely with the tech folks handling the interface so that you know what’s next in the steps that a mobile campaign takes and what page follows, etc. so that the copy you craft makes sense and has the impact they need it to have in order for the campaign to be effective and not fail.

Start creating a swipe file of mobile copy, preferably, an electronic one, so that you can become acclimated to mobile writing styles. Look for text written in connection with the following types of tasks:

1. Mobile Web Ads/Banners

2. Social Media Engagements

3. Mobile SEO

4. SMS Text Messaging Advertising

5. Mobile Campaign Promotions (copy techniques for getting permission to get the prospects cell# so your client can then promote stuff to their customers)

6. Mobile Contests/Gaming

7. Mobile Apps

8. Mobile video and audio

9. Email Marketing

10. Location-based Coupons/Discounts

Yes, mobile marketing has changed the game folks, and the sooner we freelance copywriters catch up and get on board, the more valuable to companies and ad agencies, etc. we will be.

Happy Writing,

Stacey

Stacey Mathis Copywriting

The Copywriter’s Highway to Success

Tweet me: @staceythewriter

P. S. Just as in traditional hardcopy and email, where we regularly included the “P.S.,” in mobile copywriting, we regularly include share features, like “Tell a Friend” to spread your client’s message.

Streamline Mobile Web Content Writing

Copywriting for today’s mobile readers demands quick, short and strong text.  Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry.  And they get agitated when they can’t do it in a speedy fashion.


Also, mobile users want only the information that is absolutely necessary for them to achieve their immediate goal.  Reading on a mobile device is hard enough as it is, but then when you have to scroll through an unnecessary number of words to get where you’re going, it’s maddening.

This increases the writing challenges for the copywriter.  The copywriter now has to think in terms of digesting a copy message, not writing it in the traditional sense.  When you are crafting mobile copy and you have second thoughts about whether text should be there, it’s probably best to omit it.

Freelance Copywriting Rates: Getting Paid What You Deserve

Freelance copywriting jobs can mean fast business and a nice chunk of change, even for the beginner freelance copywriters. Of course, this is if the newbie understands ways to strategically charge for their freelance copywriting services.  Setting a rate is often sticky and tricky, especially for beginners, because you don’t want to be forced to turn folks away and certainly want to get what you’re worth.

Why You Must Charge at Least $50 an Hour
Before we even begin, this is 2011.  Do not work for less than $50 an hour. If you plan to, keep your day job and stop freelancing, because it’s pointless, unless you are doing this just because you like the challenge and you don’t need the money.

Seriously, if you don’t think your copywriting talent is worth $50 an hour, wait until it is, then start your business. More than likely, if some little bird told you that copywriting is what you should be doing, then you are already worth $50. What “little bird” do I mean: You have proof that you get this copywriting thing and have proof on some level that you’ve got what it takes because a client told you, or you have repeat business from a client, or because you asked and were told your work product brought in business. The bottom line is, anything less than $50.00 is insulting.

You also have to consider that there will be factors relating to running your business and getting your projects completed that will take time and incur expenses, like marketing your business, administrative work and minor outlays that will eat into your $50 an hour.  That $50 when it’s all said and done, may end up really amounting to $25 to $35 an hour.

DON’T start out by undercutting yourself.  Word gets around, and it will be harder for you to raise your fees later. Equally important: It’s not about your price; it’s about your value!

Please note:  This is not the same as working pro bono to get experience when you have absolutely nothing to use to demonstrate your copywriting skills.

Flat Fees

For straightforward, run-of-mill projects, you can set a flat fee. A flat fee does not change. Charge a flat fee for example, when a client asks you to revise a flyer or create a sales letter and provides you with pretty much everything you will need to complete the job; or when you are asked to critique a web page or write a blog post, etc., for which you don’t have to do much research, and they are clear as to exactly what they want.

However, when you are uncertain as to the time it will take you to finish your client’s project due to uncertainty about the client’s objectives or you expect a series of delays and rewrites on their part, charge an hourly rate.  Also, tell your client there is a minimum for which they will have to pay. In other words, you tell them, for instance, the minimum is four hours even if it only takes you an hour. This is not uncommon in business.  Just make sure you are clear, up front and honest. And put it in writing!

When you set your copywriting rates, consider and apply the following important steps:

1. Justifying Your Copywriting Rates
People see the end result in their mind and don’t take into account all of the labor that goes into reaching that powerful result. Show your client the value they are getting for the money they are spending by detailing the individual tasks you have to perform in order to complete the assignment from the beginning of the project to the very end. Note the interviews, file organization, telephone calls, creating rough drafts, conferences, researching their competitors, reviewing background data and other material, editing, proofreading, redrafting, travel time, etc.  Incidentally, this specific information should appear on their invoice, as well.

2. The Type of Copywriting Services or Type of Project Can Influence Price
The type of copywriting project you work on can shape your copywriting rates.  A blog post, white papers, Facebook wall entries, brochures, newsletter articles, press releases, Youtube and PowerPoint scripts, radio ads, case studies, print advertising copywriting will require different types of preparation, the research methods and writing styles. Other necessary components that add value to your copywriting services, e.g., using HTML or designing a piece for search engine optimization mean you can charge more.

3. Subject Matter Can Affect Copywriting Rates
The topic will also shape your copywriting rates.  A blog post written on a general topic, for example, may be charged at a lower rate than a blog post focused on a specialized idea. If your background is in a specialized field such as law, medicine, fitness, non-profit, bio tech, finance, botany and you have esoteric knowledge that a general copywriters don’t have, that adds value to your service and thus your price should be higher.  Additionally, the more technical, involved and complex the writing is, the higher your rate can and should be.

Use the Following Price Ranges as a Gauge for Flat Fee Billing

Articles used as web content: $50 to $500 for a 500-word article
Press releases $100 to $600
Sales letters $200 to $2,000 per letter
Flyers $50 to 300
Case Studies $500 to $1,000
Print Advertisement $500 to $2000
Web pages $100 to $500 per page
Brochures $50 to $300 per panel

Use the Following as a Gauge for Billing Hourly

Beginner $50 – $75.00/hour ($100 for specialized background)
Mid-level $100-$200/hour ($250 for specialized background)
Veteran Freelance Copywriters $250-$450/hour (unlimited for specialized background)

If projects are ongoing, you can charge a lower copywriting rate than you would for an assignment where you are hired on one-time basis.

As you can see, there are many factors that account for the rate charged by freelance copywriters, so think hard and take everything into consideration before blurting out a price that committing to a contract you’ll be stuck and unhappy with.

How To Get Experience as a Freelance Copywriter

Breaking into the field of freelance copywriting does not have to be as hard as some veteran copywriters may have you believe.  You have to be a bit creative, but finding those first few assignments does not have to take forever.  As I tell all new copywriters I come into contact with, give your services away. This way you can gain experience and begin to build a reputation.

One organization that is often looking for pro bono copywriters is the Taproot Foundation (http://www.taprootfoundation.org).  Taproot is a non-profit program that began in 2001.  It provides free marketing (including copywriting services), design, technology, management or strategic planning resources. In other words, it makes “business talent available to organizations working to improve society.”

Taproot has offices in New York City, Chicago, Los Angeles, San Francisco Bay Area and Washington, D.C.  They provide millions of dollars in services annually. Their goal is to enable organizations to address local social issues.

Chicago
205 W. Randolph, Suite 1220
Chicago, IL 60606
(312) 635-1127
chicago {at} taprootfoundation.org

Los Angeles
1000 North Alameda Street, Suite 224
Los Angeles, CA 90012
(213) 625-7701
losangeles {at} taprootfoundation.org

New York City
1271 Ave. of the Americas, 7th Floor
New York, NY 10020
(212) 522-6794
newyork {at} taprootfoundation.org
*Office of the President

San Francisco Bay Area
466 Geary Street, Suite 200
San Francisco, CA 94102
(415) 359-1423;
bayarea {at} taprootfoundation.org
national {at} taprootfoundation.org
*National Headquarters

Washington, D.C.
1612 K St. NW, Suite 505
Washington, D.C. 20006
(202) 626-8563
dc {at} taprootfoundation.org

Seven Quick Tips to Make Your Website More Effective

If you want your website to help generate more business for your freelance copywriting business, keep the following tips in mind:
Tip #1 Let your prospective clients know about your track record.
People who are looking for freelance copywriters want to see that you have succeeded in what you say you do. Post to your website articles that mention your name is it relates to your writing sklls.  Include press releases. Some top free online press release distribution sites include:
http://www.live-pr.com/en/ – (Google News Listed)
Just keep in mind the most effective that press releases aren’t designed the way they were traditionally.  Press releases nowadays contain more information that helps the target audience than they do to announce your good news.
Tip #2 List your community involvement, speaking engagements, etc.
When you plan to do a presentation, make an announcement. Make sure the folks on your mailing list know. Make sure the professionals whose businesses complement yours know. Add these scheduled appearances in your social media marketing (e.g., Twitter, Facebook, your groups’ discussion areas on linkedin.com, etc). Inform the keeper of the bulletin board of the organizations you belong to so they can post them.  Go where your target market goes, and shout it out somehow.
Tip #3 Have a page on your website that talks about your specialty.
Visitors who come to your site, particularly people who are attracted to your site because of your niche market, chances are they will look for evidence of your experience with their niche problem.  On that page, you can include articles that you have written on the subject, videos you’ve created, reports about breakthroughs that you’ve had working with other clients and various types of copywriting/marketing issues on the subject.  You can also share tips you’ve shared, testimonials or anything that shows your expertise.
Tips #4 Keep your information current.
Check the information on your site.  Yes, please talk about past achievements, but you need to also talk about what makes you wonderful now. What have you done lately? If you haven’t done anything . . . do something! Then, of course, include that as well.
Tip #5 Broken links are annoying.
I recommend checking this regularly to make sure all the links on your site work. I always have to remind myself to do the same things.  Broken links are frustrating for your visitors who are looking forward to visiting the site of the authority you are recommending and can’t.
Tip #6 Provide FAQ’s to educate your visitors.
The more information and content you put on your site, the more qualified leads you will get.
Tip #7 Call to Action should never be forgotten.
Don’t leave your visitors hanging now that you’ve peaked their interest in your practice or your skills as a freelance copywriter. Tell them what you want them to do with a clear “call to action”.  For example: Get a free e-book when you join our newsletter; Call now for your free consultation; For a short time only . . .
When creating or revamping your website, always put your best foot forward. Your website is where many people develop their first impression of who you are as a freelance copywriter.