The most recent recession that rocked the housing market forever changed the way how people go about seeking property. Are you up to speed with the changes? Such as the fact that 64% of real estate businesses are using social media to advertise their listings?
Or the fact that 73% of homeowners are more likely to list with real estate agents who are inclined to include video advertising, yet only 12% of agents even have a YouTube account? Oh, and the fact that real estate listings including a video receive over 400% more inquiries than those that don’t? If you answered ‘no’ to any of those questions, there’s a chance that you might be missing out on a lot more.
What to do with all that information?
Knowing all that is one thing, how you use the data to your advantage is another. At Stacey Mathis Copywriting, we aren’t just aware of what’s going on in the real estate industry, we know how to create effective content marketing strategies to help you maximize on the shifting trends.
Today’s real estate customer is informed
Home buyers and homeowners are more business savvy than they were 10 years ago. In addition, there are more millennials than ever seeking real estate services. Attracting them to your business requires the right approach and the right digital marketing strategy.
It’s simply about using the right words and the right type of content. We can certainly help with that.