Insights

3 Ground Rules Needed to Turn Your Website Visitors into Customers

Posted by Stacey Mathis
February 4, 2014
3 Comment

If you’re reading this post, chances are great that you’ve had a hard time turning your website visitors into customers? So, you’ve read all the web copywriting tips from the experts and you’ve applied them all!  You used a catchy headline that promises the reader a strong benefit. Your opening paragraph is killer hot.  Your subheads include good keywords. You wrote the Home page as if you were speaking to one person.  You remembered to…

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Stacey’s Ideal Guest Blogging Tips

Posted by Stacey Mathis
January 25, 2014
8 Comment

Each week Stacey Mathis Copywriting receives a flood of requests to post on our blog.  Of course, we’d love to accept every offer, but, for a number of reasons, we cannot.  I mean, let’s face it, we all want our name in lights; we all want links leading back to our websites, but unfortunately, many of the offers we receive seem to lose sight of what should be the primary reason to post a blog…

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Copyblogger’s 11 Essential Ingredients Every Blog Post Needs [Infographic]

Posted by Stacey Mathis
January 20, 2014
7 Comment

I’m posting Copyblogger’s infographic for selfish reasons: to remind myself to follow their recipe.   Like this infographic? Get content marketing advice that works from Copyblogger. Be Sociable, Share! Tweet

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Keywords and Their Importance to SEO

Posted by Stacey Mathis
January 18, 2014
8 Comment

Guest Post by Eric Knoepfler In SEO, keywords are king.  I would normally say that they’re key, but seeing as how that would be a little redundant, let’s stick to king.  It’s a little more fitting, too, seeing as how they’re one of the backbones upon which search engine optimization rests.   The process of SEO involves revamping a website’s relevance to certain keywords and phrases people use Google and other search engines to search…

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SEO: How to Use HTML Headings for More Traffic to Your Blog

Posted by Stacey Mathis
January 15, 2014
10 Comment

Guest Post By Dave Price These days, it seems that not only everyone is starting a blog, but also that everybody is trying to earn money from their blog. As so many bloggers eventually realize, before you can make any income you first have to figure out how to get more readers on your website. How can you earn money from your blog if nobody is reading it? While getting more traffic and readers for…

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Marketing for Generation Y: 5 Strategies That Speak to Millennials

Posted by Brionna Kennedy
November 17, 2013
1 comment

  Looking to corner the market on the 18 to 30 demographic? It’s easier than you think as long as you know the tricks. Here are five advertising tactics that make millennials sit up and take notice. 1: Free Stuff Generation Y loves free giveaways, so if you’re looking for an easy and effective way to turn them into walking billboards, simply offer them promotional products that are imprinted with your company logo and contact…

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Doing Your Own Marketing? 4 Crucial Mistakes to Avoid

Posted by Stacey Mathis
November 16, 2013
7 Comment

Guest Post by Dixie Somers  Handling your own marketing can be a great way to cut costs and be more involved in the inner workings of your company, but it can be easy to make a lot of mistakes if you don’t have much experience. If you handle all of your own marketing, you want to avoid these four crucial mistakes; otherwise, you could cause more harm than good. Targeting the Wrong Customers No matter…

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Marketing Matters: 5 Things You Can Do To Help Customers Remember Your Business

Posted by Stacey Mathis
November 14, 2013
5 Comment

Guest Post by Anita Ginsburg You may have a great business with a great product or service. However, if customers don’t know you’re there or how to find you, your business will join the thousands of other businesses that fail each year. Active marketing efforts can help to keep your business name before the public and bring a fresh crop of customers to you throughout the year. More importantly, it helps customers remember you.  …

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Beat Writer’s Block: Get Back to Your Writing Roots by Returning to Basics

Posted by Stacey Mathis
November 6, 2013
3 Comment

Guest Post by Samantha Stainsburry Writing is a task that can be just as much fun as reading a book or discovering new information in the news. Many professional writers seem to have the easiest job in the world, but once they hit that brick wall of writer’s block, it can also become one of the most frustrating jobs in the world. If you are suffering from writer’s block, here are some techniques that may…

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Four Important Ways to Enhance Your Facebook Marketing

Posted by Stacey Mathis
October 28, 2013
1 comment

As massive as this social networking platform is, there are many businesses that are still surprisingly uninformed about how to best take advantage of what Facebook has to offer. These are just some of the effective promotional strategies that not enough business owners leverage: Create Engaging Content This seems like a no-brainer for any business attempting to attract potential clients. However, far too many businesses on Facebook are too stiff and businesslike. What attracts avid…

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Stacey Mathis Copywriting

Stacey Mathis Copywriting