Insights

7 Things Every Physician Needs to Know About Marketing Automation

Posted by Stacey Mathis
March 22, 2016
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  It’s not uncommon for doctors to be too busy to spend time attracting new patients. Even writing and sending email blasts can be too time consuming for many physicians. That’s where marketing automation comes in. Here’s what you should know before you decide to explore this digital marketing option. 1. Reach Patients of All Ages with Automation No matter who your target audience is, you can rest assured they’re online. In fact, the Pew…

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Brand Strategy Tips for Doctors Marketing to Millennials

Posted by Stacey Mathis
February 24, 2016
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  “Millennials are rapidly becoming a force in the healthcare landscape, and healthcare marketers must ramp up quickly to get and keep the attention of this large and very important target demographic.” Tiffany Vogel (Hartinc.com) Based on  a research by Center for Marketing Research at the University of Massachusetts Dartmouth With a purchasing power of approximately $2.45 trillion, millennials are the most sought-after target audience among healthcare marketers.  As well they should; millennials are becoming…

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Email Drip Campaign – The Ideal Solution for Lead Generation Struggles

Posted by Stacey Mathis
January 15, 2016
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    “72 percent of U.S. adults say they prefer companies to communicate with them via email; 91 percent say they’d like to receive promotional emails from companies they do business with; 73 percent of companies agree email marketing is a core part of their business efforts; 25 percent rate email as their top channel in terms of return on investment.”   Dan Newman, Entrepreneur.com        An email drip campaign is a strategy in…

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Create Customer Loyalty During the First Purchase

Posted by Brooke Chaplan
December 31, 2015
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  Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.     ~ Chip Bell A 5% increase in customer loyalty would increase the average profit per customer by 25-100%. [TheLoyaltyEffect] Create Customer loyalty – This is the desired result of the combined efforts of marketing, product quality, and excellent customer service. In today’s competitive business environment, it’s vitally important for companies to immediately…

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Write a Business Proposal in 5 Simple Steps – Persuade Lenders to Take Action

Posted by Stacey Mathis
October 6, 2015
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    “To be successful, you have to have your heart in your business, and your business in your heart.” ~ Thomas Watson, Sr. In the middle of the night, inspiration struck. You came up with an ingenious business idea that will significantly expand your company and promote greater sales than ever before. To ensure success, you researched every aspect of your idea and conducted a small feasibility study. You even designed the perfect plan…

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Marketing Mishaps Your Company Needs to Avoid

Posted by Brooke Chaplan
April 8, 2015
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          When it comes to marketing, businesses routinely make a lot of mistakes, and making serious marketing mistakes has gotten certain companies a lot of negative press over the years. Although marketing mishaps are all part of learning the ropes with product and company promotions, it is smart to avoid making mistakes that end up making your company look unprofessional. Here are six marketing mishaps your company should strive to avoid.…

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Medical Marketing Ideas: How to Attract Patients to Your Healthcare Clinic

Posted by Stacey Mathis
July 11, 2014
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Guest Post By Lizzie Weakley As doctors and healthcare professionals seek to open their own practices and clinics, they are often faced with the challenge of attracting patients. Fortunately, there are many, many medical marketing ideas – ways for healthcare clinics to create a solid relationship with new clientele. Here are just a few ways that clinics can boost their patient intake and enjoy themselves while they do it.   Understand the Advantages of Online Marketing…

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Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Posted by Stacey Mathis
June 14, 2014
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Combining SEO with content marketing is a no cost method for building high quality backlinks. Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search engine rankings. The more the hits to a page, the higher its search engine rankings. Today, as everyone knows, social networking sites are a leading trend. Almost everybody is on at least one social networking site.  So, there a dozens…

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The Importance of Testing Your Landing Page (Infographic)

Posted by Stacey Mathis
May 25, 2014
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  Testing Your Landing Page It’s not enough to simply draw visitors to your landing page. You want it to be usable, as inviting as possible and you want to make sure it’s accomplishing the goals you’ve set out for it. The only way to do that is by testing your landing page.  Here’s why  . . . and a little about – how:   Be Sociable, Share! Tweet

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4 Secrets of Logo Design that Small Business Owners Don’t Know . . . But Should

Posted by Stacey Mathis
May 9, 2014
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Guest Post by Ani O. Designing a logo involves much more than creating a shape like a circle, oval, or square and adding the company name.  If you’ve decided to create your own company logo this time around (or for the first time), and you really want a logo that is outstanding, there are a few things you ought to know.   Designers generally don’t share this information; they simply go behind the curtain and create their…

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Stacey Mathis Copywriting

Stacey Mathis Copywriting