Insights

How to Grow Your Web Design Business

Posted by Stacey Mathis
September 4, 2016
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Whether you are working as a freelance website designer or own a large web design studio, it’s important to keep your business healthy and relevant. To do so, you need to help your business expand and broaden its horizons. This infographic covers 6 simple tips that can further build your web design business. Be Sociable, Share! Tweet

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Website Design Issues Every Designer Experiences (Infographic)

Posted by Stacey Mathis
August 15, 2016
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Web designing is a challenging task. It takes a lot of creativity, ingenuity and brainstorming sessions to produce a suitable web design. Only a web designer understands the challenges fellow web designers routinely experience. Web designs that are admired and valued by clients achieve that position only after constant development and critical thinking. Websites syncing with multiple apps, along with a site’s ability to be responsive are just a few factors that keep web designers…

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SPEAKING PRESENTATION DESIGN WITH DAN NEWMARK

Posted by Stacey Mathis
July 31, 2016
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Stacey Mathis Talks to Dan Newmark of Newmark Digital Presentations Determination. Focus. Commitment. These are the driving forces of the New York-based presentation designer Dan Newmark – an entrepreneur par excellence, with over two decades of experience fulfilling requests both nationally and internationally. In an interview with Dan, he reveals some highlights and challenges that come with managing a business in this digital market space. A graduate of the School of Visual Arts, with a…

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A Key to Your Social Media Marketing Campaign Success is Knowing Your Audience

Posted by Brooke Chaplan
May 5, 2016
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  “Forget about ‘Going Viral’ and ‘Go Give Value’.” ― Bernard Kelvin Clive   More than 66% of marketers agree that spending as little as six hours per week on social activities can drive an increase in leads. If your social media marketing campaign isn’t as successful as you’d like to it be then it’s time to re-visit your strategy and make sure you have all the essential components in place. For many business owners…

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Copywriters v. Writers: The Do-It-Yourself Marketing Mistake That’s Costing You Customers

Posted by Stacey Mathis
May 2, 2016
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“Mirror the reader to himself and then show him afterward how your product fits his needs.” – Raymond Rubicam Beauty may have the ability to contort itself to accommodate the viewer, but value through the eyes of your customers can’t be so easily undermined. If you’re writing your own marketing copy, or relying on the writing skills of a staff member who isn’t an expert, you’re missing out on valuable opportunities to connect with customers.…

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Game-Changing Tips for Black-Owned Businesses That Sell Natural Hair Care Products for African American Women

Posted by Stacey Mathis
April 25, 2016
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  The natural hair care product brand can be said to have revolutionized the hair industry. The black hair care industry has undergone quite a transformation as more and more black consumers are embracing their natural self. Research indicates that black women feel more liberated and confident when they wear their hair in its natural state. This is because it gives them a tremendous sense of pride to be able to display their natural beauty.…

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Web Designers Can Use Content Marketing to Drive Profits

Posted by Stacey Mathis
April 21, 2016
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    “Language is everything . . . The right words, in the right order, at the right time, can do wonders,” according to Kissmetrics in their article, “13 Critically Important Lessons from Over 50 Growth Hackers.” While it has been two decades since Bill Gates first touted the importance of content, online marketers have finally gotten the message and placed the value, along with $1.8 million dollars, where it belongs – content marketing. Businesses…

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Marketing on Linkedin.com: 15 Tips for Compelling Company Updates on LinkedIn

Posted by Stacey Mathis
April 16, 2016
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  I stumbled upon a wonderful little slide presentation “15 Tips for Compelling Company Updates on LinkedIn” during my travels on Linkedin.com and wanted to share it with my readers. Take a look: 15 Tips for Compelling Company Updates on LinkedIn from LinkedIn Got more ideas? Comment below. Be Sociable, Share! Tweet

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Use Customer Reviews To Put Your Business “On the Map”

Posted by Brooke Chaplan
April 15, 2016
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“Your customers are responsible for your company’s reason for existing.” ― Marilyn Suttle Customer reviews can make or break your business. A stream of negative reviews can turn potential customers away and leave people feeling distrustful of your company. By understanding the huge impact customer reviews have on your business, you can run a more effective operation. Online Customer Reviews Online customer reviews greatly influence purchasing decisions and have a dramatic effect on your overall…

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4 Reasons Your Social Media Campaigns Fail to Attract New Customers

Posted by Brooke Chaplan
April 2, 2016
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Nowadays, in an attempt to attract new customers, you’ll find almost every company establishing some degree of presence in popular social media sites including Facebook, Twitter, GooglePlus and LinkedIn. While the successful companies make it seem deceptively simple, small business owners and first-time entrepreneurs should beware of the difficulties that come with running a social media campaign. Here are a few reasons why your efforts may fail to attract new customers to your physical or…

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Stacey Mathis Copywriting

Stacey Mathis Copywriting