Insights

There Really is a Content Marketing Crash Course with More Value and Info than You’ve Ever Dreamed Of

Posted by Stacey Mathis
December 2, 2012
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Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is…

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Three Must-Haves for Succeeding as a Freelance Copywriter

Posted by Stacey Mathis
November 27, 2012
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Guest Post by Michelle Rebecca There are freelance copywriters who earn as low as $35,000 – full-time. However, some freelance copywriters regularly earn a six-figure salary. How do you go from the low-end of the compensation scale to the high-end? You’ve already got one plus in your corner: your innate skill at creating great content. Many writers also consider themselves “artists,” and artists are notoriously laid back and not as driven as other professionals, like top-ranked attorneys…

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Increase Your Chance of Being Re-Hired as an Online Freelance Copywriter

Posted by Stacey Mathis
November 19, 2012
8 Comment

The online freelance copywriting industry is growing by leaps and bounds. More and more copywriters are realizing that finding online jobs is a lot easier than finding offline gigs.  This, however, means more copywriters will be vying for the same jobs. The competition is getting stiffer, so your overall work ethic, attention to detail and work habits must be fine-tuned. Still, there is this sense that online commitments don’t have to be taken as seriously…

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The Social (Media) Sickness – an Infographic

Posted by Stacey Mathis
October 31, 2012
3 Comment

“Social Media” – I was going to write a blog post about a similar subject, but then discovered this funny infographic.  So, I stole it. Just kidding, I borrowed it.  Anyway, I think it’s useful for freelance copywriters to see if they find themselves, in their business capacity, among the social sickos.  Sadly, I found my own conduct on one of the panels here. But, I’m glad I did.  Now that I know there is…

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Looking for serious copywriting inspiration and words of wisdom, simple, yet cogently put?

Posted by Stacey Mathis
October 30, 2012
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Watch Tony Brignull – “Finding Inspiration as a Copywriter – 1 Minute to Leave Your Mark.” You never know where that gem, that hook is going to come from, which is exactly why what Brignull says is invaluable.  This is the copywriting process at its best.   Happy Writing!   Stacey   Be Sociable, Share! Tweet

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Start Your Freelance Copywriting Life Off Right

Posted by Stacey Mathis
October 18, 2012
9 Comment

In June and July of 2006 I committed to doing three things: (1) buy and read Bob Bly’s book The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells; (2) buy and read Steven Slaunwhite’s book Start& Run a Copywriting Business; and (3) start a freelance copywriting business by September 2006. And I did.  Starting my own freelance copywriting business was easier than starting a small business typically is because I started off…

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Are You Out of Work and Considering Freelance Writing Jobs?

Posted by Stacey Mathis
October 8, 2012
1 comment

Have you been wondering whether or not you should become a part-time freelance writer while you look for full-time permanent employment?  Or, perhaps you’ve been thinking about pursuing freelance writing jobs on a full-time basis.  To be effective at either option, you will need some guidance. Before you make such a serious commitment, you’ll want to explore the field and see if, in fact, it’s the right decision for you and your family.  The 2012…

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A Word from David Ogilvy on the Efficacy of Direct Response Advertising v. General Advertising

Posted by Stacey Mathis
October 2, 2012
1 comment

      It just doesn’t get any better than this. Be Sociable, Share! Tweet

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Copywriting on Tight Deadlines

Posted by Stacey Mathis
October 1, 2012
3 Comment

In this Web clinic replay, Dr. Flint McGlaughlin teaches how to write copy that doesn’t need to be flashy to work.  He walks through a step-by-step framework for consistently writing effective copy that’s honest and clear.              www.freedigitalphotos.net Be Sociable, Share! Tweet

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So You’re Thinking About SEO Basics

Posted by Stacey Mathis
September 30, 2012
6 Comment

Guest Post by Thomas Farley Everyday business owners are bombarded with messages that point to online commerce as not only a potent arena in which to garner revenues, but soon-to-be dominant marketplace for all things retail.  These messages have certainly resonated with the commercial and industrial sectors of society as more and more take to the web to help sell their wares.  Unfortunately, as the webscape becomes more and more cluttered it is no longer…

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Stacey Mathis Copywriting

Stacey Mathis Copywriting