Insights

Where and How to Hire a Low Cost Copywriter: Comparing 10 Affordable Copywriting Service Providers

Posted by Stacey Mathis
July 24, 2017
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Let’s start by keeping it real: Where and how to hire a low cost copywriter is simple and doable, but not necessarily easy. The concept of copywriting is, of course, not a new idea.  For a lot of business owners, particularly small and mid-size business owners, the idea of hiring a copywriter is foreign. That’s because, for many small and mid-size business owners, the concept of marketing ourselves is relatively new.  In the beginning, you started…

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6 Industrial B2B Digital Marketing Essentials for Beginners

Posted by Stacey Mathis
June 21, 2017
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“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.” – Peter Drucker I visited an industrial  b2b copywriting colleague’s portfolio the other day regarding a piece I was preparing to craft for my client. As I clicked into the website links of my friend’s clients’ businesses, I noticed that many of the links led to 404 (deadlink) pages  or sites where the URLs were now…

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Direct Mail – An Important Component of Many Successful Marketing Strategies (Infographic)

Posted by Stacey Mathis
June 1, 2017
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Don’t call it a “come back.”  Direct mail hasn’t gone anywhere and isn’t going anywhere anytime soon! According to a Marketing Chart Study that surveyed purchase influence among baby boomers between the ages of 50-68, they found that “more than 3 in 10 survey respondents reported that direct mail had influenced them to purchase a product or service during the prior 6 months. But don’t assume direct mail only appeals to the older audience. Research…

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6 Ways to Improve Customer Experience Through Your Website

Posted by Stacey Mathis
April 26, 2017
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Be a yardstick of quality.  Some people aren’t used to an environment where excellence is expected. ~ Steve Jobs If you are a marketer, business owner or other decision maker at your company, “improve customer experience” is something you should be looking to do as part of your overall growth strategy. That’s because customer experience affects customer satisfaction.  So does retention.  And both impact your return on investment. In fact, a recent Walker Study indicates…

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Making Your Pitch: Tricks to Save a Sale

Posted by Eileen O'Shanassy
March 1, 2017
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Guest Post By Eileen O’Shanassy Successful sale representatives connect with their customers to make sale pitches more effective. You have to know who your buyer is, why they are interested, and how to close the deal in a way that makes you both happy. The following four tricks can help you create the type of connections needed to save a sale. Ask Probing Questions Consumers have different needs and wants. A sale pitch works better when…

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15 Email Marketing Stats Web Designers Should Share with Their Clients [Infographic]

Posted by Stacey Mathis
December 10, 2016
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Listen web designers – If your clients don’t appreciate the enormous impact email marketing can have on their brand and bottom line, then it’s your responsibility to deliver that fun fact to them.  They’re not the tech experts.  You are.  They depend on you to enlighten them about web trends and whatnot.  Oh, and guess who they’re likely to tap to help them carry out this lucrative voyage into the unknown?  Uh, yeah, you.  Update…

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The Web Designer’s Solution to Becoming a Market Leader in an Overcrowded Industry

Posted by Stacey Mathis
December 3, 2016
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You can download the transcript for the The Web Designer’s Solution to Becoming a Market Leader in an Overcrowded Industry here. Be Sociable, Share! Tweet

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How to Market Your Small Business So Prospects Remember You

Posted by Eileen O'Shanassy
November 3, 2016
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Small businesses face a lot of challenges.  If you’re reading this post, how to market your small business so prospects remember you is probably one of them.  Luckily, there are many ways to help your business stick in the minds of prospective customers. Of course, you will benefit greatly by exploring different marketing strategies to find tactics best suited for your business goals.  In addition, it’s also important to keep reminding yourself that marketing is not…

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7 Biggest Challenges Of Web Design [Infographic]

Posted by Stacey Mathis
October 30, 2016
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So, I came across this infographic in my Internet research travels and thought my readers would find some value in checking it out. While this list could go on forever, the points listed are some of the biggest challenges facing design and development studios today. As to numbers 5 and 7, this is where copywriters and content writers can play a signficant role in eliminating the obstacles and enhancing the user experience and keep ’em…

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How to Grow Your Web Design Business

Posted by Stacey Mathis
September 4, 2016
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Whether you are working as a freelance website designer or own a large web design studio, it’s important to keep your business healthy and relevant. To do so, you need to help your business expand and broaden its horizons. This infographic covers 6 simple tips that can further build your web design business. Be Sociable, Share! Tweet

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