Ethnic Marketing

Ethnic Marketing
Everybody’s talking about multicultural target audiences. And with good reason. Neilsen reports that multicultural consumers are the fastest growing segment of the U.S. consumer. Latino, Asian and African-American consumers, in particular, now have a combined spending power of $3.4 trillion; spending is at an all-time high!

Explore Key Elements of Cultural Subsets Using Insights & Learn Their Motivations

But how do you craft messaging to capitalize on the well-documented rapid growth of the Latin or Asian markets? What language is more likely to resonate so that a brand can tap into the $1 trillion buying power of African-Americans?

Don’t know? Don’t worry. Many brands are equally baffled.

But you don’t have to be. Take a few seconds, literally less than a minute, and fill out the Contact Form, and someone will reach out to you ASAP!

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