If you aren’t investing in brochures and sell sheets as part of your overall growth and marketing strategy, you might be missing out on potential customers and leaving money on the table.
The research behind the effectiveness of brochures, for one, says that it is useful to businesses, whether in physical form, or online flipbooks. That’s why you still see brochures at various sell points, whether you’re at the airport or browsing a website that curates them. The ROI on brochures is also a good reason why you need to include them in your marketing mix. A batch of brochures will pay for themselves over time, bringing back consumers to your website or into your physical store.
Launching a new product is often filled with uncertainty. A one-page sell sheet can help ease some of that doubt and give your product the fillip it needs to reach a wide number of consumers.
What you do next matters
Now that you know how powerful these marketing tools are, you need to implement them if you aren’t already doing so. But for them to be really effective and not easily ignored, you need well written copy that will pique the interest of readers and pull them in.
It goes without saying that you are certainly at the right place if you want to make a move with brochures and sell sheets. We have helped numerous other companies implement these, you could be next. Let us help you.