Author Archives: Stacey Mathis

Boost Your Email Success by Knowing What NOT to Say in an Email [Infographic]

boost your email success

“Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.”

If you own a business or if you freelance on the side, like it or not, you’re a salesperson. It comes with the territory.  And part of being a salesperson in today’s market is learning how not to drive away business.  Since email has become one of the most, if not THE most promising and most cost-effective ways to accomplish this, it stands to reason that we need to know how to leverage this tool.  Knowing what NOT to say in an email is as critical to your bottom line as knowing what to say.

                        ___________

Occasionally, we come across a piece of content that jives with what we believe here at Stacey Mathis Copywriting.  The following infographic is one of those very pieces, and we’d be remiss if we didnt share it.

We are anal-retentive folks and run almost everything we do through a checklist before giving it the final stamp of approval.  So, when we received this infographic from  Visme.co, we thought, yep, it sounds like just the type of checklist we’d come up with.

We hope you get a great deal of value from it like we did.

Enjoy.

email marketing

Where and How to Hire a Low Cost Copywriter: Presenting 10 Affordable Copywriting Service Providers

low cost copywriter

Let’s start by keeping it real: Where and how to hire a low cost copywriter is simple and doable, but not necessarily easy.

The concept of copywriting is, of course, not a new idea.  For a lot of business owners, particularly small and mid-size business owners, the idea of hiring a copywriter is foreign. That’s because, for many small and mid-size business owners, the concept of marketing ourselves is relatively new.  In the beginning, you started a business; you put up a shingle, and you may have advertised in a local newspaper or penny saver. Perhaps you even handed out flyers.  Or you set up shop in a place where there was a lot of foot traffic, and people would just stop by. And, for many of us, all of this was usually handled by the folks who worked for the company.

Today, there’s digital marketing, which requires having an online presence and doing online marketing of some sort. This includes email marketing, driving traffic to one’s website using a variety of SEO techniques, social media marketing, blog marketing and/or using content libraries and a number of content marketing strategies – to name a few.

low cost copywriter

Why do you have to do all of this?  Simply put, because your competitors are doing it.  It’s what our customers and potential clients have come to expect.  We do it, because we don’t want to get left behind.

What then? Everyone jumps on the bandwagon and starts putting up websites thinking that folks will just start dropping by once their site is up. And, as we all learn, they don’t.

Provide a Good User Experience

People don’t come because they don’t know you’re there.   The digital novice then does a little research and starts talking to his/her colleagues, and realizes that s/he needs to figure out how to let potential customers know they exist.  You then discover that your website has to look a certain way and contain stuff that is going to make them want to stick around or want to come back later. They need a good user experience.

Google Ranking and Bounce Rates Really Do Matter

All of this requires you to rank high on Google because you’ve read somewhere that people don’t often scroll past page 1 on Google. Or you learn that not having a great site results in a high bounce rate, which means if people are coming to one page on your site and never reaching out to you, then they’re not seeing what they want, and they’re leaving.  If they are reaching out to you, then fine, a high bounce rate doesn’t matter . . . right now, anyway.  The algorithms and rules change so often that what is a nonissue now may be a nonstarter six months from now.

low cost copywriter

And so the business owner who has great customer service and already has a great product or service that research shows should be in demand, often simply stumbles upon the realization that they need a copywriter.

They seem to have all of the other components that make for a good business.  Now, it’s time for someone who knows how to put the words together on the back end and front end to pull all this marketing messaging and content marketing stuff together so Google respects your site and the search engines find you. Still, you need to sound human so humans want to continue to explore your website with a view towards calling or emailing you and hiring you for your services or buying your products.

So now the question becomes, where do you find a copywriter?

low cost copywriter

For one, you can just Google the word copywriter and see what comes up.  You can then go to the websites or platforms where your newly discovered copywriter houses their work, and check out their portfolios and see the type of work that they’ve done.

Except, with all the information on the Internet, it’s kind of hard to decide.  So where do you go?  One of the best tactics is to make a note of copy you like when you see it, and reach out to that company and simply ask them who their copywriter is. But, here’s the kicker. What if you can’t afford that copywriter? What do you do when your marketing budget is lean?

Alas, that’s what this blog post is all about.  Keeping your website, your email campaigns and your content marketing tight and right is a never-ending process.  And, like it or not, we all have to periodically massage our copy if we want to continue to remain in business in any meaningful way that has a positive financial impact on our pockets.  However, there are many ways to skin the copywriting cat!

Copywriting mills often are the resolution.  And, finally, here are 10 writing mills to consider:

BKA Content

low cost copywriter

BKA writes affordable web content, web pages, press releases, product descriptions, white pages, ebooks, branded blog posts and other custom content created by American writers.

ConstantContent

low cost copywriter

ConstantContent provides web site content to fuel businesses, including SEO article marketing. They offer ready-made unique articles for your website. You can browse over 100,000 professionally crafted titles on almost any topic.

Content Development Pros

Content Development Pros provides custom web low cost copywriting, including articles, web content, press releases writing and distribution, newsletters, whitepapers, brochures and penning blog posts and ebooks.  They also offer proofreading, online editing and rewriting services.

Fiverr

low cost copywriter

Fiverr, a privately held online company founded in 2010, has low cost copywriters from the world’s largest catalog of pre-packaged services.  Fiverr is the world’s largest marketplace for digital services.

Get a Copywriter

low cost copywriter

Get a Copywriter provides content writing for businesses, including: blog posts, web pages, articles, press releases, Facebook posts, Tweets, product descriptions, newsletters, sales letters, white papers, etc.

Godot Media

low cost copywriter

Founded in 2008, Godot Media provides  low cost copywriting services in addition to the following services:  content writing, SEO article writing, social media management, business writing, blog management, rewriting, article spinning, eBook writing and more.

HireWriters

low cost copywriter

HireWriters.com is an online destination of people who can write or complete any writing task, no matter how big or how small.

They have connections with thousands of native English speaking writers with all different types of backgrounds, writing styles and experience. You can get very complex or simple articles written on any topics you can imagine.

Scripted

low cost copywriter

Founded in 2011, Scripted provides original written content, the services of which include:  blog posts, articles, website pages, white papers, product descriptions, tweets, and facebook posts.

Textbroker

low cost copywriter

At Textbroker, you can connect with freelance writers when you’re looking for a variety of SEO content, including, but not limited to: text for a website, white paper, press releases, and other content.  Their database of writers is a good resource to quickly cater to a number of different content needs.

WriterAccess

WriterAccess is a marketplace connecting thousands of customers with writers online. They make it easy for companies to find writers in any industry. The services they provide include the following: articles, blog posts, low cost website copy, product descriptions, press releases and more.

Best Practices When Using Writing Mills

►Expect to do some of the work

When you go to these writing mills to hire a copywriter or content writer to draft the material, most are not going to do the in-depth research of your target audience, your competitors, your brand and your product or service the way that traditional quality copywriters and copywriting agencies do. You will need to have some understanding of briefing materials and know what to provide them with to effectively achieve you content goals. You can find that out on the Internet in any number of places, including sites like Copyblogger, Quicksprout, Content  Marketing Institute and the like.

The compensation of contractors in writing mills is small, and time is money.  So, expect to do much of the leg work.  Keep in mind, you are paying them to write.  You are not necessarily paying them to do all of the heavy lifting.  You’re paying them anywhere from $5.00 to $50.00 or thereabouts, so that’s what you’re going to get.  But the better writers on these sites will do a decent job. You just have to understand that when you hire from these places, you’re going to have to do some of the work.

hire affordable copywriters

►Review their portfolios. Some of them won’t have their portfolios posted, so you’ll need to ask them to send you links to samples of their work.

►Check out  their reviews. You want to know if others enjoyed working with them and if they have a good history of finishing assignments in a timely manner. The beauty of some of these sites is that you get to see how people really felt about working with the writers.  So, if they’re crappy, you’re going to know about it.

►Be clear that you want someone who is fluent in American English and who grasps the nuances, if you market to an American target audience.  Oftentimes, people think that being conversational in another language means they are fluent in that language.  One way to tell is to read their profiles.  If this selling tool they are using to present themselves has poorly constructed English, that’s a red flag, and you probably want to steer clear of that writer.  I am not necessarily talking about typos. I mean look to see if it sounds as though they may be trying to sound fluent.

►Take the time to find the better writers.  You will have to look and often dig, but there are some gems out there in the writing mills.  But, like with anything else, understand that the better writers charge a bit more for a lot less, including on Fiverr. It’s trial and error and hit or miss, but, it can be worth it when you are on a tight budget and you have some time on your hands to put in the effort to find them.

►Use them only through the platform.  You can’t call them on the phone or email them directly – circumventing the platform; it’s a violation of these sites’ policies and, besides, sidestepping the policies makes you more vulnerable and susceptible to scammers. The platforms serve as a way to protect the customer and the writer from potential dangers and other pitfalls.

►Read the policies of the sites to make sure you don’t violate any of them because the last thing you need is to be in the middle of a project or approaching a deadline and get banned from a platform.

Conclusion

For many of these sites – the same way you rate them, they get to rate you as a hiring person, so you want to be mindful of that as well, particularly if you plan to use the site’s services again.

I hope you’ve found this list helpful and wish you well on your journey to find the perfect low cost copywriter for your project.

If you’d like to learn more about our copywriting services and what sets us apart as a copywriting agency, be sure to email us or give us a call at (800) 862-0361.

 

Thanks and have fun exploring!

 

Stacey Mathis

6 Industrial B2B Digital Marketing Essentials for Beginners

“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.”Peter Drucker

industrial b2b marketing

I visited an industrial  b2b copywriting colleague’s portfolio the other day regarding a piece I was preparing to craft for my client. As I clicked into the website links of my friend’s clients’ businesses, I noticed that many of the links led to 404 (deadlink) pages  or sites where the URLs were now for sale.  After coming across more than seven of these in a variety of industries, I jumped on Google and searched the names of these companies to see if maybe they just changed their domain names.  They hadn’t. They were out of business. I was floored.

Since they were in industries that are still thriving, I couldn’t help but wonder if it had something to do with losing ground and not keeping up with the world’s dizzying digital changes.

All businesses, particularly old-hat, trade and industry companies, MUST stay on top of the disruptions taking place, because more and more, digital marketing is gathering steam and playing a bigger role in the way industrial B2B companies get their products and services in front of their customers. According to DemandWave’s “2017 State of B2B Digital Marketing” annual report, nearly 50% of B2B marketers expect to invest more in digital marketing this year; 38% of marketers plan to spend 60% or more of their marketing budget online.

industrial b2b marketing

Why does that matter? Because your competitors who are already in-the-know are doing it, and you don’t want to be left behind. If you own an Industrial B2B company, or you’re a marketer or other decision maker at one, it’s time to start planning or executing your digital marketing strategy as well. Not sure where to begin in creating one? This basic guide will quickly get you up to speed so that your company will be able to benefit from digital marketing in no time. First, let’s look at what digital marketing is.

Digital marketing is also called content marketing or online marketing. It is so called because it relies on internet-based resources, including websites, email, search engines and social media platforms, to market products and services to the intended audience.

In the context of a firm marketing its products and services to another firm, your digital marketing strategy must take into consideration that business buyers’ purchasing decisions are more methodical and logical than non-business customers.

1. Know the Differences Between Individual Customers and Business Buyers

– Individual customers usually make a purchase because of a personal want; business buying is driven by an organization’s need. That’s because individuals purchase products and services for consumption, while businesses buy products and professional services to make or enhance other products and services, or to resell.

b2b v. b2c marketing

– Individual customers make purchases on an emotional level; businesses do so rationally.

– Individual customers tend to be impulse buyers; business buyers try to measure the cost–benefits first.

– Individual customers tend to make small purchases; businesses often buy in bulk.

– Individual customers often make purchase decisions individually, or at the most, as a family; business buying decisions often come about after group consultation.

– Individual customers pay all at once; businesses naturally pay in stages.

2. Create Content That Converts

The first place to begin your approach is with the type of content to be used for your digital marketing needs. Content for the Industrial B2B customer needs to be fact-based and relevant to their needs. Experts recommend the 80/20 rule for content, where 80 percent is content that focuses on giving useful, problem-solving information to the business buyer, while the remaining 20 percent is promotional content.

the 80/20 rule for content

Useful content includes white papers, webinars, video demonstrations, blog posts about industry happenings, and infographics detailing product life-cycle or statistical data. Promotional content could be press releases about product launches, announcements about company mergers and acquisitions, as well as content about promotional events. Much of this content will be derived over time, but knowing beforehand what is expected will help your strategy moving forward.

3. Frame Your Messaging to Match Your Audience

Knowing what content to create is one thing but the messaging of that content has to be appropriate for it to resonate with your target audience. Recall that industrial business buyers don’t make strictly emotional purchasing decisions. As a result, your messaging has to be about showing that you are a thought leader and/or market authority in your industry. Getting this messaging right demands that you invest in writers who are trained in writing B2B marketing content and copy.

thought leadership in industrial marketing

Silhouette head with the word Strategy on white background.

4. Choose Your Delivery Channels

There are a number of channels you can use to reach your business customers with your content and messaging. They channels include email, social media, pay per click (PPC) advertising, blogging, retargeting, and influencer marketing. While it might not be practical to use all of these channels, you will need to combine several of them to be successful.

5. Connect With Business Customers

Industrial B2B customers are looking for a long-term partnership with the companies they buy from, so you want to gradually build a connection with them that they will find value in. One of the ways to do this is to be active on the social media platforms that they are most likely to be found on.

Industrial B2B Digital Marketing

IEEE Engineering260

– Social Media: Being active on social media not only allows you to engage with your audience, it also provides avenues where you can share your content. The main social media networks for researching suppliers and reading industry content include Linkedin and Google+. However, Facebook and Twitter are also used by industrial sector professionals for posting and sharing content.

Facebook permits the sharing of a variety of content, ranging from articles and reviews to videos and images. The more active you are on social media, the more followers you will gain as time passes by.

As for Twitter, the micro-blogging site is a hotbed of B2B activity, with research showing that Twitter users who see tweets from B2B tech brands are more likely to visit their websites compared to regular internet users (59% : 40%).

Overall, 54 percent of B2B companies have reportedly generated leads via social media, so it is one tactic that you can’t ignore. Moreover, up to 2016, 46 percent of B2B researchers were millennials. Millennials demand work-life balance and a passion for their career choices. As a result, millennials are working in industries that fit with the demands of their lives and the manufacturing industry is one of five industries where most millennials are working.

Following the same 80/20 rule, the majority of your social media content should be geared towards sharing useful information while the rest should be promotional. However, non-promotional content can include links that lead back to your website or landing page where emails can be captured and used in more targeted campaigns.

To get the most out of social media, you need to have a good understanding of each platform. It might suit you better to hire a social media manager if you are not conversant with the way people interact on each platform. Again, good copywriting is an important skill for social media personnel to have. The basics for good social media content include having great captions for posts; using high quality, optimized images; including effective call-to-actions, such as like, share, visit, etc.; and knowing the optimal times to share content.

– Blogging: Another idea is to start a blog that offers up regular, well-written articles Industrial B2B readers can relate to. But a blog is not all about providing information; it’s also about boosting your SEO presence. Statistics show that B2B clients do 12 searches on average before engaging on a specific brand’s website. A blog allows you to create SEO-optimized articles that make it easier for your website to be found on Google and other search engines.

– Webinars: Doing webinars is another great way to connect with potential Industrial B2B buyers. When done right, a webinar can at least bring back a substantial amount of viewers back to your landing pages and website. In addition, it allows you to create video content that you can then share with your audience at another time. With studies indicating that up to 70 percent of B2B buyers view webinars and videos when making a purchasing decision, a webinar can help to boost your conversion rate.

6. Use Email Marketing to Boost Conversion

Email marketing continues to be the workhorse of digital marketing. It entails sending a series of emails to your Industrial B2B buyer over a period of time to create relationships and lead them to making a buying decision. It has to be effective in order to produce the results you’re looking for.

Industrial B2B Digital Marketing

In essence, you want to create emails that get opened and encourage clicks. The components of a good email include:

a) Strong subject line that engages the recipient

b) Short and direct body content that says what needs to be said in as few words as possible but is still engaging.

c) Effective calls-to-action that encourage readers to click.

d) Email marketing is an ongoing process, so you will need to have a strategy to keep building your email list. One way to do this is to offer potential Industrial B2B customers a freebie in return for their email addresses. Some great ideas which have worked for industrial B2B companies include offering e-books, white papers, case studies and industry reports.

The email campaign process includes outstanding email templates, great landing pages, and simple signup forms. You want to make your signup form as simple to use as possible, capturing only the relevant details. Long signup forms are a turn off, no matter how valuable the content you’re offering is.

Once you have gotten the email address of prospects, you now need to send them content that will ease them towards conversion. Your content can include a welcome email, sales emails that make them aware of discounts you might be offering, and newsletters that provide interesting information. All of this can be executed using an email automation platform. In fact, you should invest in automation; studies show that automation platforms boost sales by up to 10 percent.

e) You also need well-designed landing pages to support  your sales emails, so that your customers are directed straight to the product or service they are interested in.

Industrial B2B Digital Marketing

Conclusion

By now, it should become clear that industrial B2B digital marketing requires a different approach from that of B2C in order for it to work for you. You’re no longer just setting up a brick and mortar store or simply selling online. You need to connect with potential industrial B2B buyers, earn their trust, and eventually lead them to making purchases. Following the basic guidelines above will help you get on the right path to wooing other businesses and growing your bottom line.


Got a B2B audience you need to target and not too sure of what NOT to do.  Tell us your issue on the contact sheet in a few words and we’ll reach out to you to help you out.

Contact

Direct Mail – An Important Component of Many Successful Marketing Strategies (Infographic)

Don’t call it a “come back.”  Direct mail hasn’t gone anywhere and isn’t going anywhere anytime soon!

According to a Marketing Chart Study that surveyed purchase influence among baby boomers between the ages of 50-68, they found that “more than 3 in 10 survey respondents reported that direct mail had influenced them to purchase a product or service during the prior 6 months.

But don’t assume direct mail only appeals to the older audience.

Research shows that

  • All age groups are interested in receiving and responding to mail.
  • In 2016, response rates doubled for ages 18-21
  • 56% of consumers [all ages] think direct mail is the most trustworthy of all marketing channels.

That said, we’re sharing an insightful infographic that sheds some light on the staying power of direct mail.

Enjoy!

6 Ways to Improve Customer Experience Through Your Website

6 Ways to Improve Customer Experience Through Your Website

Be a yardstick of quality.  Some people aren’t used to an environment where excellence is expected. ~ Steve Jobs

If you are a marketer, business owner or other decision maker at your company, “improve customer experience” is something you should be looking to do as part of your overall growth strategy. That’s because customer experience affects customer satisfaction.  So does retention.  And both impact your return on investment.

In fact, a recent Walker Study indicates that customer experience is fast becoming the most important brand differentiator for companies doing business online. To put that into numbers, by the year 2020, 86 percent of buyers will be more willing to pay for a better customer experience over price competitiveness or product features.  With that said, there are a number of ways to continuously provide a great customer experience.

1. Personalization With a Purpose

According to research by Invesp, 59 percent of online shoppers agree that personalization allows them to find more products they are interested in. There is no excuse for your marketing to be generic. Nowadays, there are a number of ways to track customer preferences, behavior, and location.  This includes setting up customer relationship management software. If you personalize in a smart way, you not only appear considerate to shoppers, you can also receive valuable insight about them, which in turn allows you to deliver a tailor-made experience.

 Improve Customer Experience

Shoes in shop window display

Examples of good personalization include:

– Communicating in the customer’s native language
– Showing someone recently viewed items and suggestions based on those
– Tailoring interactions to suit someone’s location/time zone
– Sending personal greetings and birthday wishes

2. Provide Valuable Content to Improve Customer Experience

You’ve probably heard the importance of search engine optimization (SEO) in order to grow your online presence and attract more traffic. While this is true, creating content solely for SEO purposes will not get you the results you want over the long term. This is true even if you are ranking highly in search engines. Your website’s pages need to have a good flow of content from the homepage and “about” page to your product/service descriptions, contact page, and blog. Consider this: research shows that 86 percent of visitors to a company’s homepage want to view information about its products or services next.

Improve Customer Experience

Not only that, you also need to vary your content mix to include videos and images to increase engagement. You should also ensure appropriate links are placed on each page in a logical manner to lead customers where they want to go, as well as making sure that all information is up to date. Having a non-working link, useless telephone number, or bad email address anywhere on your website can easily frustrate a website visitor and cause them to never want to return.

Another good idea for content is to create an FAQ page, which answers the most relevant questions a customer might have. This will go a long way in providing self-support for those who try to find answers before looking up your contact page. By providing useful and informative content on your website, you will automatically add value to the customer experience.

3. Use Action-Packed Calls to Action (CTA)

Whether you want people to sign up for a newsletter or to buy a product, you need to tell them to do so in a concise but effective manner. The most compelling CTAs go straight to the point and use strong verbs and text to spur people into action. If you have vague CTAs like “submit” or “enter,” consider using more direct words such as “download your free e-book,” “learn more about [insert name of product, etc.],” and “reserve your spot now,” just to name a few choices.

Improve Customer Experience

4. Keep Landing Pages Up to Date

Landing pages make it easier for people to focus on what you want them to do, whether it is to download an e-book or to subscribe to your mailing list. Your landing pages should not only describe what is on offer but also stay up to date with your current offerings and specials so there is no confusion when the customer hits that CTA button.

5. Keep Sharing Valuable Content

In addition to keeping your website up to date with useful blog posts and content that helps improve the user experience, you also need to be sharing this content with your mailing list. Putting content on your website doesn’t mean that people will find and read it. However, once you have their email addresses, you can create newsletters and other content to share with them. While there is no guarantee as to how many people will actually open your emails, some will, and are likely to be drawn back to your website.

Ways to Improve Customer Experience Through Your Website

6. Interact with Customers Through Multiple Channels

People want to reach out to brands through the channels that are most convenient to them, whether it’s via social media, live chat, or telephone calls. Of course, email is a must; one study shows that 91 percent of Americans still check their emails daily. Customers want numerous channels but they also want to be able to connect with you at any time or place, whether on mobile or desktop devices. There is an emphasis on mobile since one comScore study found that mobile devices now account for almost two out of every three minutes spent online.

Ways to Improve Customer Experience Through Your Website

Speed and convenience are most important to the journey of a customer getting value from an interaction with you as well.  A McKinsey study found that 75 percent of online customers expect a response within five minutes.

While it may not be possible (or practical) to meet your customers across all channels, you want to make it easy for people to contact you. At the very least, have a contact page that explains clearly how to get in touch with you. If you have intentions of introducing another channel, you can let people know that as well with a note such as “coming soon” so that they have something to look forward to. Integrate with social media as much as possible because almost everyone in your target audience is using at least one platform.

Running a successful business online is much more than setting up a website and investing in professional web design. More and more, it is dependent on providing an exceptional experience for your customers.

Customer experience is the new advertising department. – Max Kalehoff

To learn more about how to improve customer experience through your website, contact Stacey Mathis Copywriting today.

 

15 Email Marketing Stats Web Designers Should Share with Their Clients [Infographic]

Email Marketing Stats for Web Designers

Listen web designers – If your clients don’t appreciate the enormous impact email marketing can have on their brand and bottom line, then it’s your responsibility to deliver that fun fact to them.  They’re not the tech experts.  You are.  They depend on you to enlighten them about web trends and whatnot.  Oh, and guess who they’re likely to tap to help them carry out this lucrative voyage into the unknown?  Uh, yeah, you. 

Update Your Web Design Customers TODAY About the Value of Email Marketing

How many clients do you have right now who don’t use email marketing to increase brand awareness? Do your customers even know that email is the most direct way to reach their own customers? Are they aware that email is the most powerful channel available to the modern marketer, and still has a larger reach than Facebook and Twitter? Radicati

Research continues to demonstrate the importance and monumental effectiveness of email marketing.  Maybe you want to let your clients in on a few other things, like: email continues to deliver strong ROI and value for marketers. And perhaps you want to tell them that the email audience is engaged and growing.

Email Marketing Drives Conversion

Every day your customers are bombarded with innovation, resources and marketing tactics. But . . . have you shared with them that, despite the dizzying number of marketing categories that exist out there, email marketing is the only one that has had staying power over time? When they ask why, you can simply tell them that for 10 consecutive years, email has generated the highest return on investment for companies. For every one dollar marketers spend, email marketing brings $44.25 in return on that one dollar investment!

Or you can just share the following infographic showing 15 mind-blowing statistics that highlight why email marketing is the best investment for growing their business:

Email Marketing Stats Web Designers Should Share with Their Clients

Share this Image On Your Site

The Web Designer’s Solution to Becoming a Market Leader in an Overcrowded Industry

7 Biggest Challenges Of Web Design [Infographic]

Challenges Of Web Design

So, I came across this infographic in my Internet research travels and thought my readers would find some value in checking it out. While this list could go on forever, the points listed are some of the biggest challenges facing design and development studios today.

7 Biggest Challenges Of Web Design

As to numbers 5 and 7, this is where copywriters and content writers can play a signficant role in eliminating the obstacles and enhancing the user experience and keep ’em coming back!
Courtesy of: Designmantic.com

Website Design Issues Every Designer Experiences (Infographic)

Web designing is a challenging task. It takes a lot of creativity, ingenuity and brainstorming sessions to produce a suitable web design. Only a web designer understands the challenges fellow web designers routinely experience. Web designs that are admired and valued by clients achieve that position only after constant development and critical thinking. Websites syncing with multiple apps, along with a site’s ability to be responsive are just a few factors that keep web designers up at night. The following infographic explores some of the most common challenges

Web designing is a challenging task. It takes a lot of creativity, ingenuity and brainstorming sessions to produce a suitable web design. Only a web designer understands the challenges fellow web designers routinely experience. Web designs that are admired and valued by clients achieve that position only after constant development and critical thinking. Websites syncing with multiple apps, along with a site’s ability to be responsive are just a few factors that keep web designers up at night. The following infographic explores some of the most common challenges faced by many web designers.

 

7 Biggest Challenges Of Web Design
Courtesy of: Designmantic.com