Don’t call it a “come back.” Direct mail hasn’t gone anywhere and isn’t going anywhere anytime soon!
According to a Marketing Chart Study that surveyed purchase influence among baby boomers between the ages of 50-68, they found that “more than 3 in 10 survey respondents reported that direct mail had influenced them to purchase a product or service during the prior 6 months.
But don’t assume direct mail only appeals to the older audience.
Research shows that
- All age groups are interested in receiving and responding to mail.
- In 2016, response rates doubled for ages 18-21
- 56% of consumers [all ages] think direct mail is the most trustworthy of all marketing channels.
That said, we’re sharing an insightful infographic that sheds some light on the staying power of direct mail.