August 1, 2014

I’m a Damn Good Copywriter! Why Do Employers Keep Posting Job Ads Specifically for Digital Writers and Copywriters?

Digital Writing in a Digital World

Let me start this post by countering an all-too-common offense taken by traditional copywriters who tend to rise up when they hear terms like “digital copywriting.” Employers who specify “digital writer” or “digital copywriter” in want-ads are not implying that traditional copywriters cannot write for the new media or that writing for the new media […]

Why Do American Companies Only Want Freelance Copywriters Who Are Fluent in American English?

American English (Flag) Hitting Target

Copywriters of all stripes are eager to jump on the American copywriting bandwagon. That’s a wonderful thing, since, compared to many countries, particularly emerging nations where many new copywriters come from, American companies pay well and there’s enough work to go around. Quick Story: I recently placed a few ads on some online employment platforms and specifically […]

7 Common Mistakes New Freelance Copywriters Make that Could Cost Them Business

Freelance Mistakes

One of the luxuries of being a nube copywriter in the day of the Internet is that you get to learn from the mistakes of others.   There’s always a slew of experienced folks who are willing to share the mistakes they’ve made so that you don’t make them.  That’s what this post is all about.  Listed […]

12 Copywriting Book Recommendations from your Fellow Copywriters

Books

A few of our colleagues from WarriorForum.com have listed their favorite books for copywriters.  I’ve taken the liberty of borrowing this list. Enjoy. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Joseph Sugarman Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words […]

Streamline Mobile Web Content Writing

Mobil Web Content (Apps)

Copywriting for today’s mobile readers demands quick, short and strong text.  Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry.  And they get agitated when they can’t do it in a speedy fashion. Also, mobile users want only the information […]

Freelance Copywriting Rates: Getting Paid What You Deserve

iStock_000018113137XSmall

Freelance copywriting jobs can mean fast business and a nice chunk of change, even for the beginner freelance copywriters. Of course, this is if the newbie understands ways to strategically charge for their freelance copywriting services.  Setting a rate is often sticky and tricky, especially for beginners, because you don’t want to be forced to […]

Increase Your Visitor’s Interest In What You’re Selling . . . Refocus the Text on Your Website Pages

www-yoursite-com

Freelance copywriters have a great deal to offer business owners – large and small.  In this Internet-happy market, this is where your website is supposed to work for you.  Yet, many copywriters sometimes forget this simple bit of wisdom:  Focus on the customer, not you – the copywriter.  Anything you say should mirror what you […]