Let me start this post by countering an all-too-common offense taken by traditional copywriters who tend to rise up when they hear terms like “digital copywriting.” Employers who specify “digital writer” or “digital copywriter” in want-ads are not implying that traditional copywriters cannot write for the new media or that writing for the new media [...]
I’m a Damn Good Copywriter! Why Do Employers Keep Posting Job Ads Specifically for Digital Writers and Copywriters?
A few of our colleagues from WarriorForum.com have listed their favorite books for copywriters. I’ve taken the liberty of borrowing this list. Enjoy. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Joseph Sugarman Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words [...]
Copywriting for today’s mobile readers demands quick, short and strong text. Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry. And they get agitated when they can’t do it in a speedy fashion. Also, mobile users want only the information [...]
Freelance copywriting jobs can mean fast business and a nice chunk of change, even for the beginner freelance copywriters. Of course, this is if the newbie understands ways to strategically charge for their freelance copywriting services. Setting a rate is often sticky and tricky, especially for beginners, because you don’t want to be forced to [...]
Increase Your Visitor’s Interest In What You’re Selling . . . Refocus the Text on Your Website Pages
Freelance copywriters have a great deal to offer business owners – large and small. In this Internet-happy market, this is where your website is supposed to work for you. Yet, many copywriters sometimes forget this simple bit of wisdom: Focus on the customer, not you – the copywriter. Anything you say should mirror what you [...]