I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Let me start this post by countering an all-too-common offense taken by traditional copywriters who tend to rise up when they hear terms like “digital copywriting.” Employers who specify “digital writer” or “digital copywriter” in want-ads are not implying that traditional copywriters cannot write for the new media or that writing for the new media [...]
Copywriters of all stripes are eager to jump on the American copywriting bandwagon. That’s a wonderful thing, since, compared to many countries, particularly emerging nations where many new copywriters come from, American companies pay well and there’s enough work to go around. Quick Story: I recently placed a few ads on some online employment platforms and specifically [...]
One of the luxuries of being a nube copywriter in the day of the Internet is that you get to learn from the mistakes of others. There’s always a slew of experienced folks who are willing to share the mistakes they’ve made so that you don’t make them. That’s what this post is all about. Listed [...]
A few of our colleagues from WarriorForum.com have listed their favorite books for copywriters. I’ve taken the liberty of borrowing this list. Enjoy. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Joseph Sugarman Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words [...]
Copywriting for today’s mobile readers demands quick, short and strong text. Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry. And they get agitated when they can’t do it in a speedy fashion. Also, mobile users want only the information [...]
Freelance copywriting jobs can mean fast business and a nice chunk of change, even for the beginner freelance copywriters. Of course, this is if the newbie understands ways to strategically charge for their freelance copywriting services. Setting a rate is often sticky and tricky, especially for beginners, because you don’t want to be forced to [...]
Freelance copywriters have a great deal to offer business owners – large and small. In this Internet-happy market, this is where your website is supposed to work for you. Yet, many copywriters sometimes forget this simple bit of wisdom: Focus on the customer, not you – the copywriter. Anything you say should mirror what you [...]
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