I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Mobile copy differs in many respects from desktop copy, be it app copy, SMS, MMS, push notifications, mobile web content or mobile ad copy. There are a whole host of elements that must be taken into consideration when composing copy for mobile devices. Thankfully, they can be learned fairly quickly, if you know where to [...]
Copywriting for today’s mobile readers demands quick, short and strong text. Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry. And they get agitated when they can’t do it in a speedy fashion. Also, mobile users want only the information [...]
Freelance copywriters have a great deal to offer business owners – large and small. In this Internet-happy market, this is where your website is supposed to work for you. Yet, many copywriters sometimes forget this simple bit of wisdom: Focus on the customer, not you – the copywriter. Anything you say should mirror what you [...]
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