July 29, 2014

A Few Quick Tips to Make Your Website Mobile Marketing-Friendly

Mobile Marketing (App) -Mobile Phone, Tablet Computer

  Consultant Wendy Montes de Oca says web sites designed for display on mobile devices should be fast and user friendly. Being fast, according to de Oca, means having a site that loads in around 5 seconds or less. Being user friendly means having large buttons, easy search capabilities, and limited scrolling. Consider having responsive […]

Mobile Marketing for Freelance Copywriters: 3 Rules for Quick Customer Engagement

SMS Text Message

Mobile marketing has created a new challenge for copywriters. These days, a LOT of your clients are marketing to their clients using short SMS messages. This means that the copywriter who wins the loyalty of their clients will be the copywriter who can use very short SMS messages to get responses from readers. Here are […]

Why Copywriters Need to Take Mobile Marketing Seriously

Mobile Marketing on Smart Phone with QR Code for Shopping

Even if you never use mobile marketing to find clients, as a copywriter, you need to fall in love with it. You also need to develop skills for getting responses from customers using mobile marketing techniques, and you need to start doing it right now. Here’s why… Like it or Not, the World is Going […]

Nail Your Next SMS Text Message Copywriting Assignment

SMS Text Message

With more and more businesses capitalizing on text messages as a primary communication tool, the need for copywriters who “get it” will increase.  Are you ready for that client who says “I need you to handle a copywriting project for my SMS marketing campaign?”  Do you know the faux pas and conventions when creating text […]