I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business. It’s a great way to keep in touch with customers and to invite them to special [...]
Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer [...]
Although this post was written with freelance copywriters in mind, it can apply to other freelancers. One of the most promising methods for generating leads for any freelance copywriting business is networking. But, like anything, in order for your presence at a networking event to work, you can’t pussyfoot around. You have to go for [...]
Breaking into the field of freelance copywriting does not have to be as hard as some veteran copywriters may have you believe. You have to be a bit creative, but finding those first few assignments does not have to take forever. As I tell all new copywriters I come into contact with, give your services away. [...]
Freelance copywriters have a great deal to offer business owners – large and small. In this Internet-happy market, this is where your website is supposed to work for you. Yet, many copywriters sometimes forget this simple bit of wisdom: Focus on the customer, not you – the copywriter. Anything you say should mirror what you [...]
Freelance copywriters are among many of the small business owners who believe “if you build it, they will come.” I can tell you… they don’t. Many freelance copywriters believe if they publish a website with lots of samples or a fancy layout and modern graphics, their potential customers will find them. The mechanics of getting [...]
If you want your website to help generate more business for your freelance copywriting business, keep the following tips in mind: Tip #1 Let your prospective clients know about your track record. People who are looking for freelance copywriters want to see that you have succeeded in what you say you do. Post to your [...]
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