Guest Post by Diana Smith
Are you looking for inexpensive ways to improve the visibility of your small business and grow your company, but have a limited budget? The following basic marketing strategies will help accelerate your efforts:
Reward Your Customers to Improve the Visibility of Your Small Business
It’s harder and more expensive to win a new customer than to retain an old one. For that reason, focusing on a customer reward program is an ideal, low-cost solution. Create a loyalty program that you can actively promote to encourage your best customers to buy your products.
Offer Promotional Items
A sound way to promote your small business is by giving away items that advertise the name of your company. Here are some examples:
Pens are an excellent and affordable way to get passed along to other people. Give the customer more pens, well-writing pens, and ask her to pass them to others.
Notepads are an inexpensive way to promote your business. They are useful to your customers, and sheets of paper are commonly shared with colleagues. Every page could be a marketing tool that can easily get passed on to others.
A t-shirt or a tote bag is a perfect fit for every body and every budget and a fun way to have your ads walk everywhere and attract more customers.
Website URL imprinted on a promotional item is an effective way to promote your business. If the URL stands with any other text it will surely stand out much more. Try capitalizing each word in your domain name in order to bring out the company name. Also imprinting the words in different color can be effective.
Mouse pads are a cheap solution and almost guaranteed approach to encourage people to visit your website.
Coffee mugs are another inexpensive way to get noticed.
A keychain is a way to make your customer think about your business when they are in the car.
Calendars are a practical means to attract more customers because people keep them visible for an entire year on their wall or desk.
Balloons attract attention and others often ask:’’ Who sent you the balloons?’’ That’s a fine way for your marketing message to go far.
Send Periodic E-mails
Using email to maintain and increase a customer relationship is an optimal and low-cost way to increase sales. A successful technique involves sending an (non-selling, often informative) email as frequently as twice a month to a specified list of members who have agreed to receive e-mails from your company.
Participate in Marriage Mail
Marriage mail is when an offer is packaged with those of other advertisers so that every included piece contributes to the total cost of delivery. No mailing lists need to be purchased. It’s an inexpensive method for sending your ad or a coupon with other advertisers locally.
Develop Relations through Media
Lower-cost advertising that also has good results are ‘’do it yourself public relations.” It requires an ability to adapt stories with an individual media market on your list. This could be achieved by distributing a press release with your contact information and the name of your company which will improve search engine optimization for your website, create backlinks and drive traffic to your online storefront, all of which improve the visibility of your small business on a low budget.
This, by no means, is an exhaustive list of ideas to promote your company and improve the visibility of your small business, but it’s certainly a start to keep it to of mind so that your customers are sure to remember your business at the time they need your services.
Diana Smith is a business coach and part-time writer interested in topics related to marketing and advertising. She writes about new marketing strategies and low advertising possibilities. Useful information for this article has been kindly provided by Cubic Promote.