July 31, 2014

3 Ground Rules Needed to Turn Your Website Visitors into Customers

Great Websites

If you’re reading this post, chances are great that you’ve had a hard time turning your website visitors into customers? So, you’ve read all the web copywriting tips from the experts and you’ve applied them all!  You used a catchy headline that promises the reader a strong benefit. Your opening paragraph is killer hot.  Your […]

5 Easy Starting Points to Generate Business Publicity (for Leads)

Business Publicity

Guest Post By Casey Haslem   To compete in the new marketplace, your business needs exposure.  One of the best ways to do this is to generate business publicity . . . even on a small scale.  Thankfully, you don’t have to reinvent the wheel to get that publicity.  You do, however, need a practical marketing strategy if you expect […]

The Art of the Sales Letter [Infographic]

Writing a Sales Letter

  These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett. Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. Hear what the masters of persuasion had to say about crafting […]

Discover the Secrets to Attracting More Ideal, High-Paying Clients – A Free Webinar

how to find new clients

Join me on June 6, 2013 at 1:00 p.m., at Fabienne Fredrickson’s free Client Attraction webinar and discover the step-by-step formula for attracting ideal, high-paying clients.  Getting clients doesn’t have to be a frustrating struggle anymore. Yes, it can be that easy to attract the types of clients you want to work with, and you will be […]

Want to Create A Winning E-mail Marketing Campaign? Make Sure You Grasp the Basics of Email Marketing First

email marketing

Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business.  It’s a great way to keep in touch with customers and to invite them to special […]

Write and Grow Rich . . . Really

Write and Grow Rich (Pens with Golden Dollar Sign)

My colleague, Bob Bly, author of 70+ books and the man McGraw-Hill calls “America’s top copywriter,” shows you how quickly and easily you can . . . “Write and Grow Rich!” If you’re thinking about starting a freelance copywriting business now or have started one already, you’re in luck. Bob Bly, in his infinite marketing wisdom, […]

Need More Qualified Leads for Your Freelance Copywriting Business?

If you’ve got a website or blog and want to generate more leads for your freelance copywriting business, you’re in luck. Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s all-in-one marketing software. Need More Qualified Leads? Use HubSpot’s Inbound Marketing System. Try our […]

Are Your Networking Efforts Failing? Don’t Worry. We’ve Got Your Foolproof Networking Blueprint Right Here

Lead Generation

Although this post was written with freelance copywriters in mind, it can apply to other freelancers. One of the most promising methods for generating leads for any freelance copywriting business is networking.  But, like anything, in order for your presence at a networking event to work, you can’t pussyfoot around.  You have to go for […]

Free Training Call Tonight (February 22nd) – Attract All the High-Paying Clients You Need

This phenomenal training call is brought to you by Fabienne Fredrickson, the founder of Client Attraction.  For those of you who don’t know, Client Attraction has been ranked by Inc. Magazine as one of the fastest growing private companies for 2011! And it’s identified among the Top 100 for fastest-growing women-owned companies.   Join Fabienne Fredrickson tomorrow […]

Increase Your Visitor’s Interest In What You’re Selling . . . Refocus the Text on Your Website Pages

www-yoursite-com

Freelance copywriters have a great deal to offer business owners – large and small.  In this Internet-happy market, this is where your website is supposed to work for you.  Yet, many copywriters sometimes forget this simple bit of wisdom:  Focus on the customer, not you – the copywriter.  Anything you say should mirror what you […]