I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business. It’s a great way to keep in touch with customers and to invite them to special [...]
The most important research on website effectiveness for design, navigation, copywriting, content presentation, and more!!! If you’re “gonna” tell someone how to be effective at something, you certainly better be in a position to do so or bring back-up. When I hear about the best ways to do anything from someone, I need to know [...]
My colleague, Bob Bly, author of 70+ books and the man McGraw-Hill calls “America’s top copywriter,” shows you how quickly and easily you can . . . “Write and Grow Rich!” If you’re thinking about starting a freelance copywriting business now or have started one already, you’re in luck. Bob Bly, in his infinite marketing wisdom, [...]
Although this post was written with freelance copywriters in mind, it can apply to other freelancers. One of the most promising methods for generating leads for any freelance copywriting business is networking. But, like anything, in order for your presence at a networking event to work, you can’t pussyfoot around. You have to go for [...]
Freelance copywriters have a great deal to offer business owners – large and small. In this Internet-happy market, this is where your website is supposed to work for you. Yet, many copywriters sometimes forget this simple bit of wisdom: Focus on the customer, not you – the copywriter. Anything you say should mirror what you [...]
Freelance copywriters are among many of the small business owners who believe “if you build it, they will come.” I can tell you… they don’t. Many freelance copywriters believe if they publish a website with lots of samples or a fancy layout and modern graphics, their potential customers will find them. The mechanics of getting [...]
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