I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Being a freelance copywriter is a great way to make a decent income. A lot of people choose this line of work because it allows them to make their own hours and they get to determine how much money they make each week or even each day. However, and this is a big “however,” in [...]
The online freelance copywriting industry is growing by leaps and bounds. More and more copywriters are realizing that finding online jobs is a lot easier than finding offline gigs. This, however, means more copywriters will be vying for the same jobs. The competition is getting stiffer, so your overall work ethic, attention to detail and [...]
In June and July of 2004 I committed to doing three things: (1) buy and read Bob Bly’s book The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells; (2) buy and read Steven Slaunwhite’s book Start& Run a Copywriting Business; and (3) start a freelance copywriting business by September 2004. And [...]
Have you been wondering whether or not you should become a part-time freelance writer while you look for full-time permanent employment? Or, perhaps you’ve been thinking about pursuing freelance writing jobs on a full-time basis. To be effective at either option, you will need some guidance. Before you make such a serious commitment, you’ll want [...]
As a freelancer, and as with almost any kind of business ownership, there may come times when business is slow. If you experience a down-swing in your freelance business cycle, there are measures you can take to get through it. Below are three activities you can engage in to pay the bills and stave off the [...]
A new copywriter visited my linkedin.com Advertising Copywriting group discussion and asked “What advice would you offer to someone who is looking to get into copywriting . . . ?” I scoured the lengthy comments and came away with my top 12 responses below: 1. Start writing things: student newspapers, blog posts, anything. 2. If [...]
My colleague, Bob Bly, author of 70+ books and the man McGraw-Hill calls “America’s top copywriter,” shows you how quickly and easily you can . . . “Write and Grow Rich!” If you’re thinking about starting a freelance copywriting business now or have started one already, you’re in luck. Bob Bly, in his infinite marketing wisdom, [...]
Posted By Guest Blogger: Tim Green- I was told that copywriters need to be creative, have a love of language and be adaptable. I was all of these things so surely it was a perfect fit. Indeed, having studied journalism and with a love of books and writing, I figured this should be easy. The [...]
Copywriters of all stripes are eager to jump on the American copywriting bandwagon. That’s a wonderful thing, since, compared to many countries, particularly emerging nations where many new copywriters come from, American companies pay well and there’s enough work to go around. Quick Story: I recently placed a few ads on some online employment platforms and specifically [...]
A web designer recently asked a question in “Advertising Copywriting” and “Copywriter’s Beat,” two very popular copywriting linkedin groups. He quickly received a large number of answers. The question was: ”How can you tell you have either a good copywriter or a bad one?” I combed through all the answers in each group and pulled together a list [...]
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