Insights

Create a Powerful Mission Statement . . Starting With Who You Are . . . Personally

Posted by Stacey Mathis
April 10, 2014
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Want to create a powerful mission statement?  Start with your principles. Period. Create a Powerful Mission Statement from Your Personal Promise If you stripped everything away and looked at your raw self, what promise could you make to those closest to you? Who are you naturally, without even trying?  What do you do simply because you can’t help it, because it’s just who you are? What are your inclinations?  I am not talking about those…

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Social Media Mistakes Small Businesses Should Avoid

Posted by Stacey Mathis
March 26, 2014
3 Comment

Guest Post by Diana Smith By now, most companies that want to connect with customers are on social media. Twitter, Facebook, Pinterest, YouTube, Instagram etc. bring brands and their audience closer together in more ways than in the past. But it is all too easy to make social media mistakes when faced with what can be a very confusing online landscape to those that are new to it. Here is a roundup of social media…

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Digital Marketing Trends – Targeting the African-American Consumer

Posted by Stacey Mathis
February 23, 2014
6 Comment

Do you plan to market or sell products and services to African-American consumers?  If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today’s African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media. It’s been said that “2014 is going to be a killer year for…

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Copywriting Grammar: Rules it Ain’t Okay to Break

Posted by Stacey Mathis
February 18, 2014
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 You’ll often hear veteran copywriters tell those new to copywriting that they don’t need to be that proficient in the elements of English in order to write copy.  I beg to differ.  Granted, advertising and other marketing tools have lots of leeway when it comes to bending the rules of standard English; however, that is not the case in every circumstance.  For example, new copywriters will need that proficiency to craft emails, sales letters, brochures,…

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Marketing to Lawyers: 3 Surefire Copywriting Tips

Posted by Stacey Mathis
February 17, 2014
9 Comment

I often enjoy the writing process, but every now and then my writing can get pedantic.  Yeah, I said it – “pedantic.” Okay, dull.  It’s because I come from a legal background, where long sentences, twenty-dollar words and heretofore’s are the stock-in-trade.  But, that ain’t gonna cut it in copywriting when marketing to lawyers.  When folks read copy, it’s a choice. In other words, they don’t have to.  And since they don’t have to, and…

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22 Copywriting Quotes to Help Inspire Your Most Compelling Message Yet

Posted by Stacey Mathis
February 5, 2014
4 Comment

  Small business owners, marketers and copywriters spend a lot of time working on the right marketing message to promote their brands, products and services.  Over the years, I have heard a number of sayings and quotes from some great thinkers that relate to copywriting that inspire me and remind what to do and what not to do.  Here are 22 quotes that I am sure will help those of you who need a basic…

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3 Ground Rules Needed to Turn Your Website Visitors into Customers

Posted by Stacey Mathis
February 4, 2014
3 Comment

If you’re reading this post, chances are great that you’ve had a hard time turning your website visitors into customers? So, you’ve read all the web copywriting tips from the experts and you’ve applied them all!  You used a catchy headline that promises the reader a strong benefit. Your opening paragraph is killer hot.  Your subheads include good keywords. You wrote the Home page as if you were speaking to one person.  You remembered to…

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Stacey’s Ideal Guest Blogging Tips

Posted by Stacey Mathis
January 25, 2014
8 Comment

Each week Stacey Mathis Copywriting receives a flood of requests to post on our blog.  Of course, we’d love to accept every offer, but, for a number of reasons, we cannot.  I mean, let’s face it, we all want our name in lights; we all want links leading back to our websites, but unfortunately, many of the offers we receive seem to lose sight of what should be the primary reason to post a blog…

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Copyblogger’s 11 Essential Ingredients Every Blog Post Needs [Infographic]

Posted by Stacey Mathis
January 20, 2014
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I’m posting Copyblogger’s infographic for selfish reasons: to remind myself to follow their recipe.   Like this infographic? Get content marketing advice that works from Copyblogger. Be Sociable, Share! Tweet

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Keywords and Their Importance to SEO

Posted by Stacey Mathis
January 18, 2014
8 Comment

Guest Post by Eric Knoepfler In SEO, keywords are king.  I would normally say that they’re key, but seeing as how that would be a little redundant, let’s stick to king.  It’s a little more fitting, too, seeing as how they’re one of the backbones upon which search engine optimization rests.   The process of SEO involves revamping a website’s relevance to certain keywords and phrases people use Google and other search engines to search…

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