Insights

Why and How to Use Video to Boost Your Business

Posted by admin
November 4, 2014
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Use video to boost your business Video is not “the next big thing.”  It IS the big thing now!  Consumers love video — and so should you. They also tend to stay longer on sites with videos, and even better, they’re more likely to return. The possibilities for business owners are endless –  increase profits, productivity and awareness in the world market.   Learn the  “the why” –  all the reasons your business should incorporate…

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Documented Strategy Helps Brands Track Content Marketing ROI

Posted by admin
October 27, 2014
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Use Documented Strategy to Track Content Marketing ROI (REPORT) We’d all like our content marketing efforts put in some understandable context so we’ll know all our hard work has not been in vain.  Everybody keeps telling us ya gotta track content marketing ROI.  Here, I thought I was one of a few marketers having an issue with it.  ‘ turns out I’m not, and that  tracking content marketing ROI is a challenge most brands still have.…

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Medical Marketing Ideas: How to Attract Patients to Your Healthcare Clinic

Posted by Stacey Mathis
July 11, 2014
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Guest Post By Lizzie Weakley As doctors and healthcare professionals seek to open their own practices and clinics, they are often faced with the challenge of attracting patients. Fortunately, there are many, many medical marketing ideas – ways for healthcare clinics to create a solid relationship with new clientele. Here are just a few ways that clinics can boost their patient intake and enjoy themselves while they do it.   Understand the Advantages of Online Marketing…

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Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Posted by Stacey Mathis
June 14, 2014
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Combining SEO with content marketing is a no cost method for building high quality backlinks. Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search engine rankings. The more the hits to a page, the higher its search engine rankings. Today, as everyone knows, social networking sites are a leading trend. Almost everybody is on at least one social networking site.  So, there a dozens…

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The Importance of Testing Your Landing Page (Infographic)

Posted by Stacey Mathis
May 25, 2014
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  Testing Your Landing Page It’s not enough to simply draw visitors to your landing page. You want it to be usable, as inviting as possible and you want to make sure it’s accomplishing the goals you’ve set out for it. The only way to do that is by testing your landing page.  Here’s why  . . . and a little about – how:   Be Sociable, Share! Tweet

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4 Secrets of Logo Design that Small Business Owners Don’t Know . . . But Should

Posted by Stacey Mathis
May 9, 2014
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Guest Post by Ani O. Designing a logo involves much more than creating a shape like a circle, oval, or square and adding the company name.  If you’ve decided to create your own company logo this time around (or for the first time), and you really want a logo that is outstanding, there are a few things you ought to know.   Designers generally don’t share this information; they simply go behind the curtain and create their…

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16 Portals or Websites Offering FREE Online Courses in English and FREE Online Courses in Writing

Posted by Stacey Mathis
April 29, 2014
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I am frequently approached by people who offer to write blog posts for Stacey Mathis Copywriting, and I am so flattered.  I would love to publish each and every article that comes my way.  It offers my readers fresh perspectives on a number of different marketing, business and writing topics.  And, well, heck, it saves me an enormous amount of time trying to come up with original ideas for articles.  However, this is only true…

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Best and Worst Advertising: Car Commercials That Boosted Sales

Posted by Brooke Chaplan
April 25, 2014
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  The best car commercials demonstrate the benefits and features of the vehicle, while entertaining the viewer. Of course, the test of any ad campaign is whether it has a tangible effect on sales. No matter how funny a commercial is, it will only be considered a success if it motivates viewers to leave their television and visit their local Toyota, Honda, BMW or Premier Mazda dealer. Chrysler and Eminem’s “Imported From Detroit” Ad For…

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Hey Customers – Here’s a Do It Yourself Copywriting Infographic

Posted by Stacey Mathis
April 21, 2014
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Someone posted this infographic on my FB page. The timing couldn’t have been better. I just had a conversation with someone telling them that I have no problem showing my clients and potential clients how to save money on copywriting by doing it themselves. So, here’s a copywriting infographic that provides instruction for doing just that. Source: www.grammarcheck.net Be Sociable, Share! Tweet

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Improve the Visibility of Your Small Business . . . on a Low Budget

Posted by Stacey Mathis
April 19, 2014
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Guest Post by Diana Smith Are you looking for inexpensive ways to improve the visibility of your small business and grow your company, but have a limited budget?  The following basic marketing strategies will help accelerate your efforts: Reward Your Customers to Improve the Visibility of Your Small Business It’s harder and more expensive to win a new customer than to retain an old one. For that reason, focusing on a customer reward program is an ideal,…

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