Insights

Write a Business Proposal in 5 Simple Steps – Persuade Lenders to Take Action

Posted by Stacey Mathis
October 6, 2015
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    “To be successful, you have to have your heart in your business, and your business in your heart.” ~ Thomas Watson, Sr. In the middle of the night, inspiration struck. You came up with an ingenious business idea that will significantly expand your company and promote greater sales than ever before. To ensure success, you researched every aspect of your idea and conducted a small feasibility study. You even designed the perfect plan…

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Convert Visitors into Customers – Inject Life Into Your Online Bio (“About Us”) Page

Posted by admin
September 6, 2015
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  “There is nothing to writing.  All you do is sit down at a typewriter and bleed.” ― Ernest Hemingway   Your online bio or  “About Us” page is one of the most important pages on your website and is probably the most visited page of your site as well.  Remember years ago, before the Internet, when someone wanted to know something about a particular vendor, they simply asked someone whose opinion they trusted?  Oftentimes today, that friend…

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Successfully Marketing Brands to African Americans

Posted by admin
April 12, 2015
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  African Americans are the second largest minority group in the United States. Successfully marketing brands to African Americans requires that you understand this important segment of the population, their psychology and what motivates them.  In essence, any effective marketing plan should contain strategies and tactics to attract black Americans and keep their attention on your brand. The truth is, African Americans are diverse and dynamic and have different motivating factors for supporting a product,…

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(VIDEO) Reaching African American Consumers – a Process Revealed

Posted by admin
April 9, 2015
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Reaching African American Consumers Smart brands, marketers and creative directors are well aware of the robust Ca-Ching! factor when it comes to marketing to African Americans.  Unfortunately, many are unsure just how to reach African Americans . . . effectively, that is.  In this video, we are going to walk you through one approach we utilized to target one subgroup within the African American consumer market.   Click Here to Take a Listen. To learn more…

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Marketing Mishaps Your Company Needs to Avoid

Posted by Brooke Chaplan
April 8, 2015
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          When it comes to marketing, businesses routinely make a lot of mistakes, and making serious marketing mistakes has gotten certain companies a lot of negative press over the years. Although marketing mishaps are all part of learning the ropes with product and company promotions, it is smart to avoid making mistakes that end up making your company look unprofessional. Here are six marketing mishaps your company should strive to avoid.…

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Nine Proven Brand Journalism Tips and Best Practices

Posted by admin
April 6, 2015
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What is brand journalism? As with many concepts, brand journalism may be called by a number of alternate names, including corporate journalism and corporate media. For the sake of simplicity, only the first will be used. The term brand journalism refers to the use of journalistic techniques, rather than the conventional public relations methods, by brands to get their messages across. It is essentially a composite process, combining skills from such fields as marketing, customer…

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Understanding African Americans – Summary of Values & Ways [Marketing Infographic]

Posted by admin
February 8, 2015
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Trying to Appeal to African American Consumers?   Because of the diversity within the African American culture, marketing to this community can be challenging. Many companies that would like to include this audience among their target demographics are reluctant to do so, because, rightfully so, they don’t want to come across as not demonstrating cultural knowledge, awareness, sensitivity and competence. Notwithstanding the many generational and socio-economic differences, like most other ethnic groups, certain commonalities still…

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Direct Marketing to Millennial Moms: 17 Things You Need to Know

Posted by admin
December 10, 2014
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Direct marketing to millennial moms. A cool generation. A tough segment to peg. Each generation thinks it is, and will forever be, the coolest generation going. My mom and her Motown generation did. I and my Brady Bunch generation did. And now my son and his organic-eating, tech-driven millennial cohorts do too. But, I must admit, there is something special about this latest generation, particularly when it comes to the moms.  Unlike past generations, it’s a lot…

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Child-Related Direct Marketing Collateral: How to Turn Moms into Customers

Posted by admin
November 30, 2014
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Child-Related Direct Marketing to Moms Direct marketing to moms is a key if you want to be successful in just about any industry. Women make most of the purchasing decisions in the home. Many of these women are moms. Direct marketers and business owners who understand this demographic and appeal to mom will usually be more successful and have a higher response rate. Knowing how to appeal to moms means understanding what she needs and…

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Social Media Marketing Strategy: Craft the Perfect Posts for the “Big 3” Social Networks

Posted by admin
November 23, 2014
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Truth be told, all business owners, large and small aspire to engage with and attract new customers through social media.  But, it’s not always easy to consistently come up with awesome social media posts. Our friends at Hubspot show you how to Craft the Perfect Posts for the “Big 3” Social Networks.   Craft the Perfect Posts for the “Big 3” Social Networks from HubSpot Be Sociable, Share! Tweet

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