Insights

Email Drip Campaign – The Ideal Solution for Lead Generation Struggles

Posted by Stacey Mathis
January 15, 2016
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    “72 percent of U.S. adults say they prefer companies to communicate with them via email; 91 percent say they’d like to receive promotional emails from companies they do business with; 73 percent of companies agree email marketing is a core part of their business efforts; 25 percent rate email as their top channel in terms of return on investment.”   Dan Newman, Entrepreneur.com        An email drip campaign is a strategy in…

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Create Customer Loyalty During the First Purchase

Posted by Brooke Chaplan
December 31, 2015
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  Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.     ~ Chip Bell A 5% increase in customer loyalty would increase the average profit per customer by 25-100%. [TheLoyaltyEffect] Create Customer loyalty – This is the desired result of the combined efforts of marketing, product quality, and excellent customer service. In today’s competitive business environment, it’s vitally important for companies to immediately…

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Write a Business Proposal in 5 Simple Steps – Persuade Lenders to Take Action

Posted by Stacey Mathis
October 6, 2015
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    “To be successful, you have to have your heart in your business, and your business in your heart.” ~ Thomas Watson, Sr. In the middle of the night, inspiration struck. You came up with an ingenious business idea that will significantly expand your company and promote greater sales than ever before. To ensure success, you researched every aspect of your idea and conducted a small feasibility study. You even designed the perfect plan…

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Marketing Mishaps Your Company Needs to Avoid

Posted by Brooke Chaplan
April 8, 2015
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          When it comes to marketing, businesses routinely make a lot of mistakes, and making serious marketing mistakes has gotten certain companies a lot of negative press over the years. Although marketing mishaps are all part of learning the ropes with product and company promotions, it is smart to avoid making mistakes that end up making your company look unprofessional. Here are six marketing mishaps your company should strive to avoid.…

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Medical Marketing Ideas: How to Attract Patients to Your Healthcare Clinic

Posted by Stacey Mathis
July 11, 2014
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Guest Post By Lizzie Weakley As doctors and healthcare professionals seek to open their own practices and clinics, they are often faced with the challenge of attracting patients. Fortunately, there are many, many medical marketing ideas – ways for healthcare clinics to create a solid relationship with new clientele. Here are just a few ways that clinics can boost their patient intake and enjoy themselves while they do it.   Understand the Advantages of Online Marketing…

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Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Posted by Stacey Mathis
June 14, 2014
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Combining SEO with content marketing is a no cost method for building high quality backlinks. Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search engine rankings. The more the hits to a page, the higher its search engine rankings. Today, as everyone knows, social networking sites are a leading trend. Almost everybody is on at least one social networking site.  So, there a dozens…

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The Importance of Testing Your Landing Page (Infographic)

Posted by Stacey Mathis
May 25, 2014
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  Testing Your Landing Page It’s not enough to simply draw visitors to your landing page. You want it to be usable, as inviting as possible and you want to make sure it’s accomplishing the goals you’ve set out for it. The only way to do that is by testing your landing page.  Here’s why  . . . and a little about – how:   Be Sociable, Share! Tweet

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4 Secrets of Logo Design that Small Business Owners Don’t Know . . . But Should

Posted by Stacey Mathis
May 9, 2014
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Guest Post by Ani O. Designing a logo involves much more than creating a shape like a circle, oval, or square and adding the company name.  If you’ve decided to create your own company logo this time around (or for the first time), and you really want a logo that is outstanding, there are a few things you ought to know.   Designers generally don’t share this information; they simply go behind the curtain and create their…

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16 Portals or Websites Offering FREE Online Courses in English and FREE Online Courses in Writing

Posted by Stacey Mathis
April 29, 2014
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I am frequently approached by people who offer to write blog posts for Stacey Mathis Copywriting, and I am so flattered.  I would love to publish each and every article that comes my way.  It offers my readers fresh perspectives on a number of different marketing, business and writing topics.  And, well, heck, it saves me an enormous amount of time trying to come up with original ideas for articles.  However, this is only true…

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Best and Worst Advertising: Car Commercials That Boosted Sales

Posted by Brooke Chaplan
April 25, 2014
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  The best car commercials demonstrate the benefits and features of the vehicle, while entertaining the viewer. Of course, the test of any ad campaign is whether it has a tangible effect on sales. No matter how funny a commercial is, it will only be considered a success if it motivates viewers to leave their television and visit their local Toyota, Honda, BMW or Premier Mazda dealer. Chrysler and Eminem’s “Imported From Detroit” Ad For…

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