Insights

Copywriters v. Writers: The Do-It-Yourself Marketing Mistake That’s Costing You Customers

Posted by Stacey Mathis
May 2, 2016
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“Mirror the reader to himself and then show him afterward how your product fits his needs.” – Raymond Rubicam Beauty may have the ability to contort itself to accommodate the viewer, but value through the eyes of your customers can’t be so easily undermined. If you’re writing your own marketing copy, or relying on the writing skills of a staff member who isn’t an expert, you’re missing out on valuable opportunities to connect with customers.…

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Game-Changing Tips for Black-Owned Businesses That Sell Natural Hair Care Products for African American Women

Posted by Stacey Mathis
April 25, 2016
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  The natural hair care product brand can be said to have revolutionized the hair industry. The black hair care industry has undergone quite a transformation as more and more black consumers are embracing their natural self. Research indicates that black women feel more liberated and confident when they wear their hair in its natural state. This is because it gives them a tremendous sense of pride to be able to display their natural beauty.…

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Web Designers Can Use Content Marketing to Drive Profits

Posted by Stacey Mathis
April 21, 2016
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    “Language is everything . . . The right words, in the right order, at the right time, can do wonders,” according to Kissmetrics in their article, “13 Critically Important Lessons from Over 50 Growth Hackers.” While it has been two decades since Bill Gates first touted the importance of content, online marketers have finally gotten the message and placed the value, along with $1.8 million dollars, where it belongs – content marketing. Businesses…

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Marketing on Linkedin.com: 15 Tips for Compelling Company Updates on LinkedIn

Posted by Stacey Mathis
April 16, 2016
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  I stumbled upon a wonderful little slide presentation “15 Tips for Compelling Company Updates on LinkedIn” during my travels on Linkedin.com and wanted to share it with my readers. Take a look: 15 Tips for Compelling Company Updates on LinkedIn from LinkedIn Got more ideas? Comment below. Be Sociable, Share! Tweet

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Use Customer Reviews To Put Your Business “On the Map”

Posted by Brooke Chaplan
April 15, 2016
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“Your customers are responsible for your company’s reason for existing.” ― Marilyn Suttle Customer reviews can make or break your business. A stream of negative reviews can turn potential customers away and leave people feeling distrustful of your company. By understanding the huge impact customer reviews have on your business, you can run a more effective operation. Online Customer Reviews Online customer reviews greatly influence purchasing decisions and have a dramatic effect on your overall…

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4 Reasons Your Social Media Campaigns Fail to Attract New Customers

Posted by Brooke Chaplan
April 2, 2016
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Nowadays, in an attempt to attract new customers, you’ll find almost every company establishing some degree of presence in popular social media sites including Facebook, Twitter, GooglePlus and LinkedIn. While the successful companies make it seem deceptively simple, small business owners and first-time entrepreneurs should beware of the difficulties that come with running a social media campaign. Here are a few reasons why your efforts may fail to attract new customers to your physical or…

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7 Things Every Physician Needs to Know About Marketing Automation

Posted by Stacey Mathis
March 22, 2016
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  It’s not uncommon for doctors to be too busy to spend time attracting new patients. Even writing and sending email blasts can be too time consuming for many physicians. That’s where marketing automation comes in. Here’s what you should know before you decide to explore this digital marketing option. 1. Reach Patients of All Ages with Automation No matter who your target audience is, you can rest assured they’re online. In fact, the Pew…

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Brand Strategy Tips for Doctors Marketing to Millennials

Posted by Stacey Mathis
February 24, 2016
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  “Millennials are rapidly becoming a force in the healthcare landscape, and healthcare marketers must ramp up quickly to get and keep the attention of this large and very important target demographic.” Tiffany Vogel (Hartinc.com) Based on  a research by Center for Marketing Research at the University of Massachusetts Dartmouth With a purchasing power of approximately $2.45 trillion, millennials are the most sought-after target audience among healthcare marketers.  As well they should; millennials are becoming…

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Email Drip Campaign – The Ideal Solution for Lead Generation Struggles

Posted by Stacey Mathis
January 15, 2016
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    “72 percent of U.S. adults say they prefer companies to communicate with them via email; 91 percent say they’d like to receive promotional emails from companies they do business with; 73 percent of companies agree email marketing is a core part of their business efforts; 25 percent rate email as their top channel in terms of return on investment.”   Dan Newman, Entrepreneur.com        An email drip campaign is a strategy in…

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Create Customer Loyalty During the First Purchase

Posted by Brooke Chaplan
December 31, 2015
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  Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.     ~ Chip Bell A 5% increase in customer loyalty would increase the average profit per customer by 25-100%. [TheLoyaltyEffect] Create Customer loyalty – This is the desired result of the combined efforts of marketing, product quality, and excellent customer service. In today’s competitive business environment, it’s vitally important for companies to immediately…

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