Insights

Tips for the Advertising Copywriter: When Black Moms Are Your Client’s Target Market

Posted by Stacey Mathis
May 23, 2010
7 Comment

There is no question the landscape for marketing has changed… drastically. Social media and the advances in technology are largely responsible for the most recent surge. The mom marketing gurus are correct in saying things like social media marketing is key; the bottom line is: corporations no longer are completely in charge; or to a rapidly increasing extent, the customer is in the driver’s seat. It’s true that corporations can no longer market to moms…

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Unique Selling Proposition for Consultants and Coaches

Posted by Stacey Mathis
May 14, 2009
2 Comment

As a Freelance Copywriter, when you are writing copy for a life coach or consultant, you have to think like one, like a coach with marketing experience. Having said that, having put yourself in their mindset and in their place, go ahead, continue to read the following: So what is this? A unique selling proposition is a marketing concept that refers to any aspect of your product or service that differentiates it from similar products or services.…

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Dear Freelance Copywriter: Is Your Client’s Project Attempting to Market to the Clients of Life Coaches? If Yes, Read This

Posted by Stacey Mathis
April 28, 2009
2 Comment

Make Sure Your Client’s Coaching Practice Niche is Clear to Their Niche Audience If your client has a niche market, and has something amazing, truly life-altering, and different to offer and that coach knows there are people in his/her niche market – folks out there, who really need what they have, as the copywriter, YOU HAVE GOT TO LET THEM KNOW IT THE MOMENT THEY DISCOVER THE COACH! It must be in your headline! How else are…

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