Insights

Copywriting Defined – An Infographic Clarifying Copywriting 101

Posted by Stacey Mathis
January 15, 2013
16 Comment

I came across this infographic while doing some research for a project.  The credit goes to ABC Copywriting, a UK copywriting outfit.  If you’re trying to wrap your head around the concept of copywriting and you just don’t get it, you’ll certainly get it after reading this. Reading this is like learning copywriting 101 in an online marketing program. Great job ABC!     Be Sociable, Share! Tweet

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How a Copywriting Niche Can Help You Make More Money

Posted by Stacey Mathis
January 11, 2013
8 Comment

I recently came across a video that cogently explains the advantages of having a copywriting niche. Take a listen.   There are always numerous ways to make money in the field of copywriting and the choices are growing by leaps and bounds, but niche marketing certainly gives you a leg up when you strive to become the “go-to” writer in a specialized area. Be Sociable, Share! Tweet

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3 Psychological Triggers That Make Your Sales Letters Irresistible

Posted by Stacey Mathis
January 3, 2013
7 Comment

The psychological trigger is the bread and butter of good copywriting. If you can control what’s going on in a reader’s mind, you can control their actions and make plenty of sales for your clients.   Listed below are three triggers for writing sales letters that command action and which can help you to get your client’s customers to fall in love with them or their product.  Let’s take a look: Hot and Cold, Pain and…

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Don’t Be So Quick to Dismiss Marketing by Direct Mail

Posted by Stacey Mathis
December 18, 2012
4 Comment

Despite the prevalence of digital marketing – forums, podcasts, social media platforms, linksharing, the blogosphere and e-mail – many B2B consumers still prefer direct mail when it comes to marketing messages. For freelancers (especially newbies) direct mail may be something you should consider including in your B2B multichannel marketing strategy when marketing to prospects who are not inclined to open emails from senders they don’t know. Many recipients, even when they do know you, don’t…

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12 ‘Appalling’ Copywriting Tips From David Ogilvy, Our Original Mad Man

Posted by Stacey Mathis
December 16, 2012
4 Comment

David Ogilvy, the original Mad Man, called his notes appalling; I call them invaluable! April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents.…

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Stacey Mathis Copywriting in Association with MarketingProfs Offers Info-packed Content Marketing Crash Course

Posted by Stacey Mathis
December 4, 2012
0 Comment

Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is content. New York, NY, December 03, 2012 — Stacey Mathis Copywriting is offering small business owners and freelancers a Content Marketing Crash Course whose broadcast kicks off on December 6, 2012. The course is presented by MarketingProfs,…

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There Really is a Content Marketing Crash Course with More Value and Info than You’ve Ever Dreamed Of

Posted by Stacey Mathis
December 2, 2012
0 Comment

Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is…

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Three Must-Haves for Succeeding as a Freelance Copywriter

Posted by Stacey Mathis
November 27, 2012
6 Comment

Guest Post by Michelle Rebecca There are freelance copywriters who earn as low as $35,000 – full-time. However, some freelance copywriters regularly earn a six-figure salary. How do you go from the low-end of the compensation scale to the high-end? You’ve already got one plus in your corner: your innate skill at creating great content. Many writers also consider themselves “artists,” and artists are notoriously laid back and not as driven as other professionals, like top-ranked attorneys…

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Increase Your Chance of Being Re-Hired as an Online Freelance Copywriter

Posted by Stacey Mathis
November 19, 2012
8 Comment

The online freelance copywriting industry is growing by leaps and bounds. More and more copywriters are realizing that finding online jobs is a lot easier than finding offline gigs.  This, however, means more copywriters will be vying for the same jobs. The competition is getting stiffer, so your overall work ethic, attention to detail and work habits must be fine-tuned. Still, there is this sense that online commitments don’t have to be taken as seriously…

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The Social (Media) Sickness – an Infographic

Posted by Stacey Mathis
October 31, 2012
3 Comment

“Social Media” – I was going to write a blog post about a similar subject, but then discovered this funny infographic.  So, I stole it. Just kidding, I borrowed it.  Anyway, I think it’s useful for freelance copywriters to see if they find themselves, in their business capacity, among the social sickos.  Sadly, I found my own conduct on one of the panels here. But, I’m glad I did.  Now that I know there is…

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