Insights

15 Email Marketing Stats Web Designers Should Share with Their Clients [Infographic]

Posted by Stacey Mathis
December 10, 2016
1 comment

Listen web designers – If your clients don’t appreciate the enormous impact email marketing can have on their brand and bottom line, then it’s your responsibility to deliver that fun fact to them.  They’re not the tech experts.  You are.  They depend on you to enlighten them about web trends and whatnot.  Oh, and guess who they’re likely to tap to help them carry out this lucrative voyage into the unknown?  Uh, yeah, you.  Update…

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The Web Designer’s Solution to Becoming a Market Leader in an Overcrowded Industry

Posted by Stacey Mathis
December 3, 2016
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You can download the transcript for the The Web Designer’s Solution to Becoming a Market Leader in an Overcrowded Industry here. Be Sociable, Share! Tweet

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How to Market Your Small Business So Prospects Remember You

Posted by Eileen O'Shanassy
November 3, 2016
3 Comment

Small businesses face a lot of challenges.  If you’re reading this post, how to market your small business so prospects remember you is probably one of them.  Luckily, there are many ways to help your business stick in the minds of prospective customers. Of course, you will benefit greatly by exploring different marketing strategies to find tactics best suited for your business goals.  In addition, it’s also important to keep reminding yourself that marketing is not…

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7 Biggest Challenges Of Web Design [Infographic]

Posted by Stacey Mathis
October 30, 2016
2 Comment

So, I came across this infographic in my Internet research travels and thought my readers would find some value in checking it out. While this list could go on forever, the points listed are some of the biggest challenges facing design and development studios today. As to numbers 5 and 7, this is where copywriters and content writers can play a signficant role in eliminating the obstacles and enhancing the user experience and keep ’em…

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How to Grow Your Web Design Business

Posted by Stacey Mathis
September 4, 2016
2 Comment

Whether you are working as a freelance website designer or own a large web design studio, it’s important to keep your business healthy and relevant. To do so, you need to help your business expand and broaden its horizons. This infographic covers 6 simple tips that can further build your web design business. Be Sociable, Share! Tweet

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Website Design Issues Every Designer Experiences (Infographic)

Posted by Stacey Mathis
August 15, 2016
2 Comment

Web designing is a challenging task. It takes a lot of creativity, ingenuity and brainstorming sessions to produce a suitable web design. Only a web designer understands the challenges fellow web designers routinely experience. Web designs that are admired and valued by clients achieve that position only after constant development and critical thinking. Websites syncing with multiple apps, along with a site’s ability to be responsive are just a few factors that keep web designers…

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SPEAKING PRESENTATION DESIGN WITH DAN NEWMARK

Posted by Stacey Mathis
July 31, 2016
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Stacey Mathis Talks to Dan Newmark of Newmark Digital Presentations Determination. Focus. Commitment. These are the driving forces of the New York-based presentation designer Dan Newmark – an entrepreneur par excellence, with over two decades of experience fulfilling requests both nationally and internationally. In an interview with Dan, he reveals some highlights and challenges that come with managing a business in this digital market space. A graduate of the School of Visual Arts, with a…

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A Key to Your Social Media Marketing Campaign Success is Knowing Your Audience

Posted by Brooke Chaplan
May 5, 2016
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  “Forget about ‘Going Viral’ and ‘Go Give Value’.” ― Bernard Kelvin Clive   More than 66% of marketers agree that spending as little as six hours per week on social activities can drive an increase in leads. If your social media marketing campaign isn’t as successful as you’d like to it be then it’s time to re-visit your strategy and make sure you have all the essential components in place. For many business owners…

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Copywriters v. Writers: The Do-It-Yourself Marketing Mistake That’s Costing You Customers

Posted by Stacey Mathis
May 2, 2016
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“Mirror the reader to himself and then show him afterward how your product fits his needs.” – Raymond Rubicam Beauty may have the ability to contort itself to accommodate the viewer, but value through the eyes of your customers can’t be so easily undermined. If you’re writing your own marketing copy, or relying on the writing skills of a staff member who isn’t an expert, you’re missing out on valuable opportunities to connect with customers.…

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Game-Changing Tips for Black-Owned Businesses That Sell Natural Hair Care Products for African American Women

Posted by Stacey Mathis
April 25, 2016
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  The natural hair care product brand can be said to have revolutionized the hair industry. The black hair care industry has undergone quite a transformation as more and more black consumers are embracing their natural self. Research indicates that black women feel more liberated and confident when they wear their hair in its natural state. This is because it gives them a tremendous sense of pride to be able to display their natural beauty.…

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