April 23, 2014

Beat Writer’s Block: Get Back to Your Writing Roots by Returning to Basics

Writer's Block

Guest Post by Samantha Stainsburry Writing is a task that can be just as much fun as reading a book or discovering new information in the news. Many professional writers seem to have the easiest job in the world, but once they hit that brick wall of writer’s block, it can also become one of […]

Top Myths of Content Marketing To Bust Right Now

content marketing

Guest Post by Alex Strike There is so much talk about content marketing this year. I do not know the reason, but some bloggers even call this phenomenon a totally new way to market. It is not true actually because, as many of us remember, content always was the key piece of business online. Anyway, […]

Using Hype in Ad and Marketing Copy Alienates Customers: Use these Alternative Copywriting Techniques (Infographic)

Alternative Copywriting Techniques

By now, you know, if I can say it short and sweet by sharing a helpful infographic, I will. So, you know how copywriters are always railing against using hype in marketing and ad copy? This infographic provides alternatives for all of you who are tempted to apply that customer-alienating tactic. Yeah, you can promote your company, […]

The Art of the Sales Letter [Infographic]

Writing a Sales Letter

  These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett. Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. Hear what the masters of persuasion had to say about crafting […]

A Few Quick Tips to Make Your Website Mobile Marketing-Friendly

Mobile Marketing (App) -Mobile Phone, Tablet Computer

  Consultant Wendy Montes de Oca says web sites designed for display on mobile devices should be fast and user friendly. Being fast, according to de Oca, means having a site that loads in around 5 seconds or less. Being user friendly means having large buttons, easy search capabilities, and limited scrolling. Consider having responsive […]

Hey Copywriters . . . Connect with the Folks Reading Your Copy – - Be Real. Be Personal. Be You.

Two Friends Talking

  Your level of writing success has a lot to do with how your readers react to your copy.  People connect with the product or service because they relate to what you’re saying to them.  They want to feel that your copy is specifically crafted with their interests and needs in mind.  In other words, it should feel […]

Here’s A Copywriter’s Quickie: 25 UnSung, But Important Copywriting Tips All Copywriters Can Use

Working Woman Having Tea

                Most copywriters, even newbies, know there are fundamental rules when you sit down to write copy, like – use headlines, include benefits and remember to add a P.S.   Below are some other rules (borrowed from that magnanimous message board – Warrior Forum) that veteran copywriters routinely […]

Stacey Mathis Copywriting in Association with MarketingProfs Offers Info-packed Content Marketing Crash Course

Online Marketing Diagram

Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is content. New York, NY, December 03, 2012 — Stacey Mathis Copywriting is offering small business owners and […]

There Really is a Content Marketing Crash Course with More Value and Info than You’ve Ever Dreamed Of

Content Marketing - SEO sign board

Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer […]

A Word from David Ogilvy on the Efficacy of Direct Response Advertising v. General Advertising

Ogilvy Signature on Red Background

      It just doesn’t get any better than this.