I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Your level of writing success has a lot to do with how your readers react to your copy. People connect with the product or service because they relate to what you’re saying to them. They want to feel that your copy is specifically crafted with their interests and needs in mind. In other words, it should feel [...]
Most copywriters, even newbies, know there are fundamental rules when you sit down to write copy, like – use headlines, include benefits and remember to add a P.S. Below are some other rules (borrowed from that magnanimous message board – Warrior Forum) that veteran copywriters routinely [...]
Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is content. New York, NY, December 03, 2012 — Stacey Mathis Copywriting is offering small business owners and [...]
Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer [...]
It just doesn’t get any better than this.
So you’ve got all the facts and features relating to your client’s products. And you have the history and some idea of the point you are going to make with your copy. But something is missing. You’ve written it, but the piece is stale or cliché. Copywriters, especially new copywriters run into this problem a [...]
Let me start this post by countering an all-too-common offense taken by traditional copywriters who tend to rise up when they hear terms like “digital copywriting.” Employers who specify “digital writer” or “digital copywriter” in want-ads are not implying that traditional copywriters cannot write for the new media or that writing for the new media [...]
Guest Post by Lisa Forester – Compelling copy, particularly with product descriptions, will increase your client’s e-commerce conversion rates significantly. When crafting content that will eventually wind up on an e-commerce page or website, your copy should essentially strive to achieve two objectives: 1. Establish trust; and 2. Prove to visitors that your product is right [...]
Mobile marketing has created a new challenge for copywriters. These days, a LOT of your clients are marketing to their clients using short SMS messages. This means that the copywriter who wins the loyalty of their clients will be the copywriter who can use very short SMS messages to get responses from readers. Here are [...]
Even if you never use mobile marketing to find clients, as a copywriter, you need to fall in love with it. You also need to develop skills for getting responses from customers using mobile marketing techniques, and you need to start doing it right now. Here’s why… Like it or Not, the World is Going [...]
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