Guest Post by Alex Strike
There is so much talk about content marketing this year. I do not know the reason, but some bloggers even call this phenomenon a totally new way to market. It is not true actually because, as many of us remember, content always was the key piece of business online. Anyway, it is a kind of mainstream to talk about content marketing today and discuss all its positive and negative sides.
Many articles and blog posts can be found on this topic, and most of them tell the same things to all of us. It often happens that different articles on content marketing provide some controversial and even conflicting information. From this, many myths have developed. So, where is the truth? What information on content marketing can we trust, and what facts or tips can simply be called trash? It is high time to debunk some myths of content marketing, friends.
Myth #1: Long posts never work All bloggers believe that web visitors do not like reading long articles, as they have no time for it. 300-800 words are always enough. Moreover, a reader scan an article first in order to understand whether he wants to continue reading this info or not; that is why we should always divide our posts into short paragraphs, use subheadings, lists, pictures, etc. So, it may seem that the shorter a post is – the better. Nope. Long content may work as well! Top 10 posts of this year all have in between 1000-1500 words, and all are based on some researches that are difficult to find. So, as you can see, even longer posts can bring you good content marketing results.
Myth #2: More content is always better One more question that bothers all bloggers is frequency of posting. It is believed that the more often you post new articles to your blog – the better results it will yield. So, you should try to post one article a day at least, or 2-3 times a week minimum. The truth is that quantity does not mean quality. If you do not have anything to tell your readers, there is no need to force yourself to write merely because someone once said it would work on your blog’s popularity. There are many authoritative blogs on the Internet that update their content once a week, but this content is really interesting and useful for its readers. Think of quality first of all.
Myth #3 All content should be remarkable All articles about content marketing tell you to think serious about your blog’s content and post only remarkable information. But can you say what remarkable content looks like actually? Every piece is not going to be remarkable. Take a look at some content from your favorite blogs. Chances are, not every, single blog post will hit home for you.
Therefore aspire to make your content high quality and one or more of the following: unique, informative, inspirational, witty, funny or original. It’s impossible to write only excellent articles: some of them will be perfect; other ones – just “fine”.
Be yourself, write naturally, and your reader will feel this for sure. You may hear and read many different facts about content marketing. All those tips and tricks given by “experts” sound really weird sometimes, which is why you need to filter them yourself and throw out everything that does not make sense to you. Turn your logic on, and test all options yourself. Some of them are really useful, but not all of them will work for your particular blog.
Submitted by Copywriter Alex Strike, a blogger of Essay-All-Stars.Com.