Some freelancers have said that a number of their biggest contracts have come through Twitter. It’s certainly the lucrative flavor of the day in marketing for numerous businesses (big and small), so I recommend you work it into your freelance copywriting business model. This list is by no means completely exhaustive, but it will undoubtedly steer you in a direction that can bring first-rate results to your freelance copywriting business.
Follow People Who are Likely to Need Your Services
Sign up for sites like Twellow, which lists its users by categories. You can simply add your twitter handle to a few of the categories you’re interested in. If you want to do copywriting for recreation and sports entities, you can follow people and businesses in that category. Other members can find you through a keyword search. People will begin to follow you back and read your tweets!
Use Your Tweets to Engage the Prospects, Not to Constantly Sell Your Services
Twitter is about socializing and building relationships. It’s not a platform for you to bombard your followers with sales pitches and the like.
Share your take on last night’s game or Apple’s latest gadget; however, don’t forget, this Twitter profile is connected to your business, so you do want to post tweets that are business-related. You can do things like inform your followers of a current event in the industry (news that, of course, would interest them) or share a quick anecdote or light humor or link to an article or blog post you’ve read. If you have a business blog, you can share the blog post title and the link and ask your followers to check it out.
Also, keep an eye out for followers who retweet your posts. Don’t forget to give them a shout-out, a “thank you.” Take a few minutes each day to comment on others’ tweets and to retweet ones you feel are worthy of sharing.
And yes, if you have an offer, you can let your followers know, but don’t overdo it; it’s a turn-off and will negatively impact your business.
Tweet Daily – Ideally at 12 pm, 1 pm and 2 pm or Thereabouts
I recommend these three times of day, because you stand a better chance of reaching folks during optimal Twitter reading periods who are in different time zones. This does not have to be as time-consuming and overwhelming as it sounds. In fact, this can be accomplished in under an hour. Solo practitioners have mastered the art of tweeting regularly. Sign up for a free service like Hootsuite.com. Pick one hour a week to write 15 tweets (3 for each business day of the week). Use online trade blogs and magazines, tips found in interesting blog posts (your own or someone else’s) to help you come up with ideas for tweets. Load them and schedule them on Hootsuite.com, and you’re done sending out tweets – for the whole week.
Create a Page on Your Website or Blog Where Your Followers Can Download Helpful Information
People love free, useful content. Every now and then, take some time and write a short 7-10 page report about something likely to interest your Twitter followers. Sign up for an email marketing service like Aweber or Constant Contact so that your report can automatically be sent to an interested party, i.e., a subscriber. You can also go on elance.com or guru.com and hire someone else to write it if you don’t have the time to write it yourself.
Put a Link to Your Resource Page on Your Twitter Profile
If you have some free stuff you can offer to site visitors, load it to one page, a Resource page. You come across as more of an authority when you have valuable, downloadable content. Never use your Home page unless you have a specific reason for sending readers to your Home page. Send them where they are more likely to stick around. People go to departments stores to look for useful departments; they don’t hang out in the lobby or the entrance way, because… well, what would be the point.
So, go ahead, try it. Now that businesses are starting to “get it” they are coming up with countless methods for leveraging this dynamic tool. You can too.
P.S. You may want to try these other helpful Twitter tools.
P.P.S. Read more on steps for writing great tweets for yourself or your clients.