I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Mobile marketing has created a new challenge for copywriters. These days, a LOT of your clients are marketing to their clients using short SMS messages. This means that the copywriter who wins the loyalty of their clients will be the copywriter who can use very short SMS messages to get responses from readers. Here are [...]
Even if you never use mobile marketing to find clients, as a copywriter, you need to fall in love with it. You also need to develop skills for getting responses from customers using mobile marketing techniques, and you need to start doing it right now. Here’s why… Like it or Not, the World is Going [...]
With more and more businesses capitalizing on text messages as a primary communication tool, the need for copywriters who “get it” will increase. Are you ready for that client who says “I need you to handle a copywriting project for my SMS marketing campaign?” Do you know the faux pas and conventions when creating text [...]
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