I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business. It’s a great way to keep in touch with customers and to invite them to special [...]
I came across this infographic while doing some research for a project. The credit goes to ABC Copywriting, a UK copywriting outfit. If you’re trying to wrap your head around the concept of copywriting and you just don’t get it, you’ll certainly get it after reading this. Reading this is like learning copywriting 101 in an online marketing program. [...]
I recently came across a video that cogently explains the advantages of having a copywriting niche. Take a listen. There are always numerous ways to make money in the field of copywriting and the choices are growing by leaps and bounds, but niche marketing certainly gives you a leg up when you strive to [...]
Despite the prevalence of digital marketing – forums, podcasts, social media platforms, linksharing, the blogosphere and e-mail – many B2B consumers still prefer direct mail when it comes to marketing messages. For freelancers (especially newbies) direct mail may be something you should consider including in your B2B multichannel marketing strategy when marketing to prospects who [...]
Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer [...]
In this Web clinic replay, Dr. Flint McGlaughlin teaches how to write copy that doesn’t need to be flashy to work. He walks through a step-by-step framework for consistently writing effective copy that’s honest and clear. www.freedigitalphotos.net
As copywriters we are occasionally tasked with writing for a particular demographic. I always recommend that when you are trying to understand the mindset of a particular target audience, it pays to visit blogs and blog/magazine-styled online sites to gain some insight into the demographic profile to which you want to appeal. People are more [...]
There are loads of ways to conduct research in an effort to learn about your client’s target audience or a particular demographic. Some marketers use research facilities that provide statistical information, which is helpful; however, statistics do not tell you the whole story. Below, I have listed five ways to ascertain your target customer’s personal [...]
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