As copywriters we are occasionally tasked with writing for a particular demographic. I always recommend that when you are trying to understand the mindset of a particular target audience, it pays to visit blogs and blog/magazine-styled online sites to gain some insight into the demographic profile to which you want to appeal. People are more candid and raw when shielded by the ether – emboldened to tell you how they really feel. Listed below are some of the leading blogs for various target segments that I would suggest you definitely check out if they represent a group for which you are crafting copy.
She is known for making even the most ordinary aspects of motherhood riveting. She utters what most moms think, but are afraid to say.
“I write for Good Mom/Bad Mom on the Houston Chronicle, but I needed an uncensored space to say the f-word and talk about ninjas so I started this blog.”
Talking a lot about poop, boobs, her dog, and her daughter.
In a unified voice, being Latino is a communication platform whose purpose is to educate, entertain and connect all people across the global Latino spectrum. They endeavor to break down barriers and foster unity and empowerment through informative, thought-provoking dialogue and exchanging of ideas.
New Latina offers relevant and smart content on personal growth and career advancement, primarily by its creator, a Latina psychologist and life coach. It’s an online destination for today’s Latinas who want more out of life.
Innovative and insightful news, critique, analysis and opinion from a Latino perspective in a 24-hour world.
Targeting Health and Wellness Devotees
The New York Times Well Blog
This is a a blog on the latest medical research and societal trends affecting ones health.
Good Health cares about what works–what is sustainable, prosperous, productive, creative, and just–for all of us and each of us.
De. Weil’s blog helps its readers make daily, practical decisions about how to eat, exercise, handle stress and connect with others.
This is a blog dedicated to celebrating the fullness of Black womanhood.
Black and Married With Kids
This is the top independent marriage and parenting blog on the Web. It covers marriage, dating, relationships, parenting, reviews and more.
African American commentary, news and community building: engaging the culture by challenging the status quo.
Targeting Kids and Teens
New Tiger in Town
Like she says, Sophia’s blog focuses on the tiger in its natural habitat – her at Harvard U. She also talks about Hemingway, hobbits and Chinese food.
Not So Nameless
The deliberation and rumination of a teenage girl.
The musings of a smart boy, who also happens to be a musician.
The Grist blog is about community supported agriculture. Their readers support local food.
This is an online magazine that covers tools, models, and ideas so that people can build better futures for themselves and their families.
Mother Nature Network
Mother Nature Networks is the leading resource for daily environmental news, green commentary and simple steps to save money, stay healthy, and support the planet.
Targeting Sports Fans
The audience of SB Nation engages in intelligent sports-related conversation around topics that matter to them and to the site’s authors.
The Bleacher report delivers all-inclusive and entertaining articles about sports teams and sports issues.
“Sports News Without Access, Favor, or Discretion.”
He says, “Travel better, cheaper, longer.” I agree. This is an inspirational website/blog set up to show you how it’s possible to travel long-term without a lot of money.
Married couple, Daniel and Audrey, tell stories through the lenses of their photography team’s cameras. They travel, aiming “to connect the world through people, food and adventure.”
A substantial blog I must say. It reveals the less talked about grit, the dirt, the unsung stuff and behind the scenes secrets you want to know (or may not want to know) with regard to traveling.
My Itchy Travel Feet
The boomer’s guide to travel.
Boomer Girl Diary
In her own words, Cathy and her blog are interested in life, love and laughs, menopause and men, good health and great friends, shopping and sex, travel, beauty & fashion and, above all, food . . . I mean, family, says she.
Baby Boomer Baloney
Phil’s posts are primarily about baby boomer hilarity. He finds the humor in music, trivia challenges, politics and a number of other areas.
Targeting the Affluent Set
This blog targets the readers of its luxury lifestyle magazine that features goods and services from cars to real estate to jewelry solely for the well-heeled aficionado.
Palm Beach Illustrated
This blog caters to one of the world’s most affluent and sophisticated audiences, covering captivating personalities, high-end fashion, international travel, fine dining, the social scene, exquisite interiors and culture and the arts.
JustLuxe is a luxury publication that provides unbiased information and analysis to affluent consumers to help them with decision-making on everything from chartering yachts to buying real estate.
Targeting Entertainment Inquirers
Hollywood entertainment breaking news.
Get breaking news from the entertainment industry and everybody’s opinion about it.
Your place for celebrity news, gossip and style.
Angry Asian Man
From his heart, Phil Yu with no filter, will tell you everything that’s wrong with everything in the media that happens to Asians. He has no problem keeping it real.
My Mom is a FOB
This blog is where you go to find comfort and support from the overbearing, nosy, narcissistic and, in their own words, fobby, mom. You’ll either be offended for fobs, or you’ll laugh ’til you pee in your pants.
Driven by a passion for a more multifaceted representation of Asian America, because none existed, Hyphen’s members created the type of magazine and blog they wanted to read. It includes everything from fashion to politics; they vowed to go beyond celebrity interviews and essays about discovering their roots.
8 Asians is a blog written by a very diverse group of Asian-Americans and Asian-Canadians. They post and converse about the most relevant Asian issues in their lives from pop culture to politics.
Targeting Small Businesses
As the world’s largest professional network on the Internet, this blog offers invaluable personal, professional and business advice, news, information, tips and random, yet insightful articles to its members.
Social Media Examiner
This blog is designed to help businesses discover the best ways to leverage social media tools like Facebook, Google+, Twitter and LinkedIn so that they can connect with customers, build more brand awareness and boost sales.
Small Business Trends
This is an online publication for small business owners and the folks who interact with them.
This is by no means a comprehensive list of the multitude of market segments, but it’s a start. Exploring these blogs, their internal links and their blog rolls (lists of their own favorite blogs) will take you deeper into the worlds of your particular target audience.