September 3, 2014

The Art of the Sales Letter [Infographic]

Writing a Sales Letter

  These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett. Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. Hear what the masters of persuasion had to say about crafting […]

Think Your Product or Service Has What it Takes to Appeal To Millennial Moms?


Got a product or service that you think would appeal to Millennial Moms?  Do you know that, among other things, this demographic is looking for ways to simplify their busy lives?   Check out Weber Shandwick and KRC Research’s infographic that explores this target audience. A full study can be found here:

Five Things NonProfit Organizations Need to Know About Millennial Donors (Generation Y)

Millennial Donors (Mobile Device)

  Nonprofit organizations face a multitude of challenges, not the least of which is finding enough financial supporters to keep them solvent.  Recently, however, an even greater challenge has surfaced – understanding and engaging a new and increasingly essential community of potential patrons – generation Y contributors, also known as millennial donors (i.e., 20 to 35-year-olds).  […]

Want to Create A Winning E-mail Marketing Campaign? Make Sure You Grasp the Basics of Email Marketing First

email marketing

Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business.  It’s a great way to keep in touch with customers and to invite them to special […]

Copywriting Defined – An Infographic Clarifying Copywriting 101

Copywriting Defined - 101 - Infographic

I came across this infographic while doing some research for a project.  The credit goes to ABC Copywriting, a UK copywriting outfit.  If you’re trying to wrap your head around the concept of copywriting and you just don’t get it, you’ll certainly get it after reading this. Reading this is like learning copywriting 101 in an online marketing program. […]

How a Copywriting Niche Can Help You Make More Money

Target Audience

I recently came across a video that cogently explains the advantages of having a copywriting niche. Take a listen.   There are always numerous ways to make money in the field of copywriting and the choices are growing by leaps and bounds, but niche marketing certainly gives you a leg up when you strive to […]

Don’t Be So Quick to Dismiss Marketing by Direct Mail

Infographic about Direct Mail

Despite the prevalence of digital marketing – forums, podcasts, social media platforms, linksharing, the blogosphere and e-mail – many B2B consumers still prefer direct mail when it comes to marketing messages. For freelancers (especially newbies) direct mail may be something you should consider including in your B2B multichannel marketing strategy when marketing to prospects who […]

There Really is a Content Marketing Crash Course with More Value and Info than You’ve Ever Dreamed Of

Content Marketing - SEO sign board

Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer […]

Copywriting on Tight Deadlines


In this Web clinic replay, Dr. Flint McGlaughlin teaches how to write copy that doesn’t need to be flashy to work.  He walks through a step-by-step framework for consistently writing effective copy that’s honest and clear.    

These Blogs and Their Comments Reveal What’s On the Mind of Your Target Market . . . Making Them Tick or Ticked Off

Target Market

As copywriters we are occasionally tasked with writing for a particular demographic.   I always recommend that when you are trying to understand the mindset of a particular target audience, it pays to visit blogs and blog/magazine-styled online sites to gain some insight into the demographic profile to which you want to appeal.  People are more […]