I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business. It’s a great way to keep in touch with customers and to invite them to special [...]
Despite the prevalence of digital marketing – forums, podcasts, social media platforms, linksharing, the blogosphere and e-mail – many B2B consumers still prefer direct mail when it comes to marketing messages. For freelancers (especially newbies) direct mail may be something you should consider including in your B2B multichannel marketing strategy when marketing to prospects who [...]
David Ogilvy, the original Mad Man, called his notes appalling; I call them invaluable! April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the [...]
Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer [...]
In June and July of 2004 I committed to doing three things: (1) buy and read Bob Bly’s book The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells; (2) buy and read Steven Slaunwhite’s book Start& Run a Copywriting Business; and (3) start a freelance copywriting business by September 2004. And [...]
Some freelancers have said that a number of their biggest contracts have come through Twitter. It’s certainly the lucrative flavor of the day in marketing for numerous businesses (big and small), so I recommend you work it into your freelance copywriting business model. This list is by no means completely exhaustive, but it will undoubtedly [...]
As your freelance copywriting business begins to grow, you may want to find a graphic designer to help out with certain projects. Here’s why. Often, small business owners believe that copywriters handle all aspects of their marketing projects. When they request that you do their website or brochure, many believe this includes design. Or sometimes, [...]
Freelance copywriting services often come with a hefty price. And, unfortunately, not all clients can afford the full monty. When you have a client or prospect who cannot afford your copywriting services, there are alternatives that can fit within this potential referral source’s budget and that meet your financial needs as well. For example, I [...]
One of the luxuries of being a nube copywriter in the day of the Internet is that you get to learn from the mistakes of others. There’s always a slew of experienced folks who are willing to share the mistakes they’ve made so that you don’t make them. That’s what this post is all about. Listed [...]
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