How to Market Your Small Business So Prospects Remember You

How to Market Your Small Business So Prospects Remember You

Small businesses face a lot of challenges.  If you’re reading this post, how to market your small business so prospects remember you is probably one of them.  Luckily, there are many ways to help your business stick in the minds of prospective customers.

Of course, you will benefit greatly by exploring different marketing strategies to find tactics best suited for your business goals.  In addition, it’s also important to keep reminding yourself that marketing is not a one-shot deal; it is an ongoing necessity.

How to Market Your Small Business So Prospects Remember You

Now, once you’ve figured out who your ideal target market is, the following ways could be of enormous help with generating appropriate leads for your business:

Build an Email List

How to Market Your Small Business So Prospects Remember You

Email has shown great marketing results. When customers are given the option to sign up on your business lists, they feel involved as part of your company community. Email and newsletters can be used to keep your customers up to date about your brand’s business and new items or offers. This gives them an incentive to remain loyal to your business and continue providing support.

Marketing Automation

To strengthen your email marketing efforts, you can integrate a marketing automation program.  Marketing automation, among MANY other things, allows you to track what your visitors interests are  based on how they interact with your campaigns, website, or app.  This allows you to immediately tailor offers, content and follow-up messages you know they’re interested in – increasing sales and leads. The wonderful thing for small business owners is that with all the competition out there, high quality marketing automation is now an affordable option for all of us. Some of the best, yet least expensive platforms are listed here:

ActiveDEMAND

Experiture Marketing Platform

Infor Customer Experience Suite

LeadMaster

ONTRAPORT

OptifiNow

Mailigen

Deskera CRM

Microsoft Dynamics CRM

Hatchbuck

Automational

Network on Social Media

Social media engagement is a core part of all social media strategies. Just having accounts on major social networks like Twitter, Linkedin and Facebook is not enough however. Your company’s proactive, meaningful tweeting, photo sharing and article distribution trends the business name widely, creating more publicity and attracting more potential customers. It’s crucial to market on social media outlets that will get you traction with the customers you need to attract.  For example, older customers might be better targeted on sites like Facebook rather than on a newer platforms like Instagram.

As with most things-Internet, the social media world has a number of tools that simplify social engagement for small business owners, who often wear many hats. Some of those tools include:

Hootsuite

In their own words: Manage all your social media marketing in one place. From finding prospects to serving customers, Hootsuite helps you do more with your social media marketing.  Hootsuite can make connecting with customers faster, smarter, and safer.  Save time by managing all of your social media efforts from a single dashboard. With Hootsuite’s platform, you get the tools to manage all your social profiles and automatically find and schedule effective social content.

Buffer

In their own words: Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and we “automagically” share them for you through the day.  The best way to drive traffic, increase fan engagement and save time on social media.

Canva

In their own words: Easily create beautiful designs and documents. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics.  Design presentations, social media graphics, and more with thousands of beautiful layouts.

Google Analytics 

In their own words: Google Analytics  is a completely free enterprise analytics product. That means it doesn’t just tell you how many hits you have to your website – it tells you how many actual visitors you have, where they’re from, how long they stay on the website, where they come from and much more!

DrumUp

In their own words: DrumUp is a must have app for managing your social media presence on multiple accounts. For small businesses, content curation can be a life saver when it comes to maintaining consistency. Curation allows you to seem knowledgeable by posting others’ content with a mix of your own.

Commun.it

In their own words: Commun.it is a Twitter tool that is a favorite among big brands but is extremely valuable for smaller businesses as well. The tool eliminates all the noise from your timeline so you can see the most important updates.

Hold Competitions

How to Market Your Small Business So Prospects Remember You

Many businesses have embraced this method of event advertising to great success. A competition attracts crowds who are potential customers and can give you a way to market to new people. Use the competition platform to entice your customers, talk about your business and the benefits of associating with your brand. The prizes given to the contestants are to keep your brand top-of-mind and to keep people talking about you. These conversations are further extended to social media sites like Facebook, Twitter and Instagram.

Votigo

In their own words: Photo contests, Video contests, Hashtag campaigns, Instagram contests, Essay contests – Run your social UGC contests on Facebook, your website, blog, and mobile. Be everywhere. Collect great User-generated content. Build brand and product awareness. Engage your fans!

Rafflecopter

In their own words: Rafflecopter makes it mega simple to launch and manage a giveaway for any brand, on any website, as much as you want, with no I.T. help required.

Woobox

In their own words: Sweepstakes, Coupons and Instant Wins – Incentivize and excite your customers. Giveaways are one of the best ways to engage with your audience. If you can dream it, you can almost certainly do it with our suite of features. With over a billion entries under our belt, Woobox has the most complete offering for incentivizing your audience with giveaway type promotions.

ShortStack

In their own words: ShortStack’s Custom Design Services team provides cost-effective, expert design. We offer professionally designed contests, forms and landing pages that we’ll customize for you, using your brand’s logo, images and other details. Businesses whose Campaigns require custom coding or other unique features will want to use our Premium services.

Binkd

Generate leads and engagement with Facebook and Twitter Contests, Instagram, Pinterest, and more! Select from our different range of contests and sweepstakes that can run on Facebook, Your Site, Blog, Mobile, Instagram, Twitter, and Pinterest.

Offer Coupons and Discounts

How to Market Your Small Business So Prospects Remember You

Another way to market your small business so prospects remember you is to use sales and coupons. Coupon and discounts appease deal hunters and are a great way to draw in new customers. The great thing about coupons today is that you can save yourself all of the “legwork” by utilizing platforms already designed to address the many issues small businesses can potentially face when dealing with coupons as part of their marketing efforts. The following companies have proven to be a godsend for many small offices:

LocalSaver (100% Free Advertising)

In their own words: LocalSaver.com is a popular local coupon website and mobile app where consumers come to find great offers from businesses in their neighborhood. From restaurants and beauty salons to real estate agents and lawyers, LocalSaver.com is the best source for local coupons and the best way for businesses to reach new customers.

LivingSocial

In their own words: Meet your new favorite customers.  Bring high-quality clientele through your doors and keep them coming back. Tap into our active and engaged audience with data-driven advertising solutions tailored to meet your marketing goals.

Groupon

In their own words: Make Business Boom with Groupon. Join more than a million merchants who have found new customers, brand awareness, and profitable marketing with no upfront cost.

Give Away Useful Promotional Items

This “free advertising” strategy has proven effective for many types of businesses. However, it only works if the products you distribute are meaningful, functional and relevant.  There are a variety of venues for product distribution. You can organize special events or “meet and greets” or participate in trade shows and business expos and conferences.

Again, it’s not enough to simply give away tote bags, T-shirts or pens, just because they have your company name on them, which, by today’s standards (or even yesterday’s), are considered junk.  Puts some creativity into the challenge.  If you’re an IT company, you can give out 32 GB USB flash drives. If your business is communications-related, hand out chargers or earbuds with your company name, logo and contact information on them. If you sell sporting goods, you could hand out hot/cold travel tumblers. If you own a collision shop, give out post-accident action pouches into which you’d place things like a disposable camera, flashlight, and as an added treat, you could attach a post-accident checklist imprinted on the back of the 8X11pouch, listing items like:

How to Market Your Small Business So Prospects Remember You

The idea is that you want the lucky person who gets your gift to keep you top-of-mind, to  remember your brand! Crafting items that they are likely to routinely use and will see regularly (on their desk at the office or on their daily jog or when they open their glove compartment, or prepare dinner, etc.) is ideally what you want to achieve when coming up with ideas of what to hand out.

As to where to get imprinted promotional material, I encourage you to seek the suggestions of your professional network, but, the following companies have also been rated fairly well for producing promotional swag:

4 imprint

Promo Direct

rushIMPRINT

Oh, and just in case you don’t know where to find upcoming trade shows and conferences, you can always check out Trade Shows in USA.

Improve Your Call Outreach

How to Market Your Small Business So Prospects Remember You

You can tailor your call outreach better to target people who are in your market. Places like Powerhouse Consulting work with you to do just that. They’ll make your strategy better suited to your products or service and show you techniques to keep people talking.

It does take a bit of ‘elbow grease” when your primary aim is to market your small business so prospects remember you, but it is well worth it. It also helps to keep abreast of the latest trends in connection with latest marketing methods like the ones outlined above.


Stacey Mathis Copywriting

Eileen O’Shanassy is a freelance writer and blogger based out of Flagstaff, Arizona. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.

4 Reasons Your Social Media Campaigns Fail to Attract New Customers

Attract New Customers

Nowadays, in an attempt to attract new customers, you’ll find almost every company establishing some degree of presence in popular social media sites including Facebook, Twitter, GooglePlus and LinkedIn. While the successful companies make it seem deceptively simple, small business owners and first-time entrepreneurs should beware of the difficulties that come with running a social media campaign. Here are a few reasons why your efforts may fail to attract new customers to your physical or digital address.

“Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email.” (TNW News)

Expanding Too Quickly

While it’s definitely a bold and promising strategy, expanding your social media presence should be done strategically. It takes planning, structure and commitment, along with human resources to make a social media campaign that’s high-impact and long-lasting. You’d want to continuously engage with people and convey highly informative and enticing messages to stand out from the competition. Only then, should you consider exploring new channels and drafting your social media campaign with a view toward reaching new customers.

attract new customers

Posting Something Insulting or Demeaning

This is probably a no-brainer, yet many campaign managers still seem to slip a one-liner or two that’s offensive to a certain demographic or, worse, to everyone using social media. To be fair, we live in a world that has become more sensitive to scrutiny and opinions of others. The effects of this change in social dynamics have been passed on to entrepreneurs who must now traverse the social media platforms like they would a field laced with landmines.

attract new customers

“Make friends not enemies. Compliment do not criticize. Like.”
David Chiles

Failing to Identify the Trend

Precision in timing can yield lucrative opportunities for your social media campaign. An easy way to stay on top of a trend is to look at the trending topics and hashtags. Capitalizing on these keywords and events can easily boost your brand presence with minimal effort and resources spent. Before riding a trend, make sure you really understand what it’s about. Audiences can label your brand negatively if they find your opinions or approach offensive or irrelevant.

attracting new customers

Unclear and Without a Call to Action

If your social media presence is riddled with unclear posts and pages, it’s hard for customers to take action despite their interest. Posts that convey a clear, concise and enticing message can attract customers even when the underlying product or service is relatively subpar to the competition. Make sure to hire a marketing company like the folks at Succeed At Eagle did to assist and facilitate your online efforts and success and to help create a clear message or advertisement.

attract new customers

These four tips should increase your odds of succeeding in your social media campaign. While seemingly basic, each tip can help build a more solid foundation around your campaign.

If you have some trouble kicking things off, you can check out the infographic below for insights into creating the perfect social media posts for Twitter, YouTube, Facebook, Pinterest and Google+, courtesy of Quick Sprout.

How to Create The Perfect Social Post

Courtesy of: Quick Sprout

 

Brooke Chaplan

Brooke Chaplan is a freelance writer and graduate of the University of New Mexico. She loves to write, run and hike.

Make Them Remember You: Five Effective Techniques to Build Client Relationships

Guest Post by Chaleigh Glass

SBuild Client Relationships

The key to a good business often lies with customer loyalty, a thing which is often desired but not as easily won. To build a strong pool of returning customers, it is absolutely essential to know how to develop good relationships with clients. This is especially true of dental marketing and similar industries where the client’s health is on the line. Want to establish a memorable connection with your customers? Here are five effective tips to start you on your way:

 

Communicate

 

Over and over, the effectiveness of good communication proves itself in personal relationships, just as it does in business. It is highly important to not only communicate clearly, but to be willing to listen to your client in order to develop a strong working relationship. The client must be convinced that you are trustworthy, and the best way to do that is by keeping them well-informed and hearing them out when they have something to say.

 

Do Not Regard Clients on Merely a Business Level

 

Clients should be considered as more than a source of revenue. As another human being, they deserve respect and propriety. By treating your customers like people, you will be able to inspire a greater sense of trust and confidence in your company. To establish a good relationship with a client, get to know them a little bit, and ask them about their lives as they continue to return for your services.

 

Provide Rewards for Returning Clients

 

Many clients will be drawn towards businesses that offer good prices. Of course, for the sake of your business, it is not always possible to set the lowest rates. Still, you can offer rewards and special deals to long-term customers so that they continue to remain loyal to your business. While these things might be an additional expense, they can help develop loyalty within your past customers.

 

Always Be Attentive to Customer Needs and Complaints

 

If a client ever expresses a concern or complaint, it is extremely important to demonstrate good customer service, regardless of how unreasonable the complaint may be. By reassuring your customer that their concerns are heard and acted upon, they are going to be far more likely to purchase your services once again.

 

Put the Client First

 

Finally, one of the best tactics to maintaining strong customer loyalty is by putting them first. The best way to do this is to put yourself in their position, imagining what you would desire out of a company of the same industry.

 

Good customer relationships mean higher customer loyalty. It is always in your and your business’s best interest to have a consistent flow of returning customers so that your business can flourish.

Achieve Your Small Business Online Marketing Goals

Building Small Business

Image Courtesy of Renjith Krishnan

Every time I go online, which is all day long, there seems to be something new I need to add to my arsenal of online marketing information.  Marketing is what I do for others.  It’s also what I do for my own business, yet, even I sometimes get a bit dazed when I think about where yet another online marketing process will fit into the grand scheme of my business. So, I can just imagine how overwhelming it must be for those who realize online marketing and sales are important to your small business’s success, but it’s not your passion or strong suit.

Many small business owners understand that they need to beef up their online marketing strategies, but are not sure which tools or services they need.  You should know that the goal is to be found by your potential customers.  To reach this goal, you will need to increase your web traffic.   To increase your web traffic, and consequently your leads and conversions, you need to achieve higher placement on search engines like Google, Yahoo! and Bing.  If not, you’re missing an opportunity to connect with potential clients and highlight your expertise.

In this article, I’d like to outline five basic tools every small business should utilize in an effort to realize its online marketing goals.

Search Engine Optimization (SEO)

SEO’s effectiveness is frequently misunderstood.  The critical ongoing work of SEO requires building inbound links with proper anchor text and writing and posting intelligently keyworded content. SEO is all about creating content so compelling and engaging that your readers promote it by linking to it and/or sharing it.  This will increase your trust and your authority and helps those pages you want to rank well for particular keywords.

When your website is linked by another site, this is called an inbound link. Search engines use the number of inbound links to measure how popular a website is. Ranking high on web searches and generating new web traffic is a must when looking to attract new clients online.

More links means better search engine rankings and more site traffic.  This translates into more sales leads.

Note: The visible characters and words that hyperlinks display when linking to another document or location on the web are called anchor text (like the words “inbound link” in the preceding paragraph).

Content development (e.g., articles, short videos, audio snippits, blog posts, news feeds, etc.) is one of the three pillars of search engine optimization. Updating your site by adding new content allows you to rank for additional (high value, low competition) keywords and generate more website traffic. The Google Adwords Keyword tool, which will soon become Keyword Planner, is an easy-to-use tool you can use to figure out the value and competition levels of your keyword choices.

Social Media Marketing

Integrating social media marketing, e.g., Twitter, Pinterest, Linkedin, Google+, Facebook, blogging, Mashable, Reddit, Quora, Youtube, etc., into your marketing strategy can help attract new clients, grow your online brand and significantly improve your search ranking on Google. I always suggest just picking a few platforms and focusing your energy and time on maximizing your presence on them.

Local Optimization

Thirty percent of all web searchers are local. It’s expected that in the next two years, local searchers will outnumber nonlocal searchers.  Additionally, Google has shifted to focus much more heavily on local results.  Therefore, it is critical to optimize your website to improve your local ranking as soon as possible.  This can be done by doing things as simple as maintaining your Google+ profile and Google+ Local page that has been locally verified.

Search engines also look for how many places it’s listed. Having your listing consistently across a large number of directories tells search engines you take your business seriously.  It also increases the likelihood of your potential clients finding you.  There’s no telling where a person will be searching from, and even if it’s not a very popular website or network, (s)he can still potentially be a valuable lead.

Mobile Websites

Mobile search volume is growing so fast that experts expect it to surpass desktop search volume by 2014.  Your web visitors are not going to read microscopic type, scroll side to side to finish reading a sentence, or search high and low for a phone number while browsing on a smart phone or tablet.  Therefore, your site needs to be mobile-friendly. “Nearly every business needs to adapt to reach consumers effectively on any screen,” says Janine Warner, a globally recognized digital design and Internet trends consultant. At the very least, you may need to simplify your site design and create a mobile version of your website.

Newsletters

The simplest way to increase referrals from your clients and contacts is to regularly remind them of your business’s existence.  Each month, using services like Aweber, Constant Contact, iContact, MailChimp, etc., you can create a monthly or weekly e-newsletter for your firm.  These are all low-cost, but highly effective, email marketing services.  Your newsletter need not be elaborate.  The Internet is filled with ideas for content and information that you can include in your newsletters.

To bring in leads you have to succeed at building small business marketing strategies, but marketing campaigns don’t have to be as overwhelming as they may sound. By optimizing your marketing process and promoting your small business products or services online, you’ll be able to set up a recurring stream of leads so you can build your customer base and improve your bottom line.

Stacey Mathis Copywriting can help you complete the content writing and copywriting components of your online marketing goals and conceptualize a small business marketing strategy that will have a stronger impact on your business.

Get Paid to Write Articles

Get paid to Write Articles & Make Money

Courtesy of Greenleaddesigns/freeditigalphotos.net

One of my favorite places to hang out online is in my various writing groups on Linkedin.com. One of the reasons is that there is never a shortage of great information being shared.  This week a member of one of the copywriting groups I belong to shared the following list which I think is perfect for new freelance copywriters and for those writers who are simply looking for a bit of cash flow. It’s a list of places online that pay writers for article submissions and tutorial contributions.  Take a look:

Crazy Leaf (Web Design Blog)

This web design blog accepts contributions on the following topics: tutorials, graphic design, web design, Flash, Photoshop, vectorial graphics, design inspiration, programming, print design, design resources, photography or just a “Top 10″ article.  Your article should be a minimum of 500 words and should include two images. Their pay rate depends on the length of your article as well as the quality.

Developer Tutorials (Cutting Edge Programming and Design)

If you are a writer who can create unique, high quality tutorials and list-based articles for web design, Developer Tutorials is the place for you! Their payments range from: $50-$100 per tutorial and $30-$50 for each list-based article.  If you submit a tutorial, it must be at least 1000 words and has to include illustrations.  A list-based article must target web developers or designers. They must include a solid description of each item in the list and screenshots or graphics when applicable. You will more than likely need a PayPal account, since they use PayPal  as their method of payment.

Dollar Stretcher (Living Better for Less)

Many writers are blessed with the gift of being financially savvy and good money managers.  If this sounds like you, then Dollar Stretcher is definitely a site you’ll want to check out. They are looking for articles that provide their readers with tips to save time and money. Payment is at the rate of $0.10 per published word.  Each article must be in the 500 to 700-word range.

Drop Zone (Skydiving Content)

Do you skydive?  Well then, you’re in luck. Drop Zone is looking for skydiving-related articles, including, general information pieces, reviews, event articles, press releases and photographic reports.  Writers must contact Drop Zone by email at editor@dropzone.com to discuss compensation.

Metroparent (Local Stories of Interest to Local Parents – SouthEast Michigan Moms)

Are you a mom, dad or have a child-related background or experience?  Check out Metroparent. They love well-written articles related to parenting.

Their payment structure is as follows:

Features 1,000-2,500 words: $150-$350, depending on complexity of topic and number of sources required to do the story justice;
Department columns: $50-75;
Parent Pipeline pieces: $35-50; and
Reprints: $35

Payment is upon publication.

Net Tuts (Web Developer and Web Designer Tutorials and Articles)

Yes, there are writers out there who are also techies.  And lucky for those of you who are:  Net Tuts wants extensive tutorials and/or screencasts on the following topics:

  • Javascript techniques
  • HTML / CSS techniques
  • jQuery or similar libraries
  • CMS’s – WordPress, Expression Engine, Joomla, etc.
  • Simpler PHP & Rails techniques

They also use PayPal, and the rate depends on the type of tutorial you submit.  Rumor has it, they pay $50.

PSD Tuts (Photoshop Tutorial Blog)

Do you like talking about photoshop?  This site wants tutorials or content that photoshop enthusiasts enjoy.  Send your tutorial or content to PSD Tuts, and get your contribution published.  You will be paid an agreed USD rate for each item published. They also accept offers, so, by all means, make one! They pay via PayPal or Moneybookers and, better still, they pay within the first week of the month following publication.

Rock Solid Finance (Strategy and Finance for Entrepreneurs)

Looking for another financial-related blog?   Well, here it is. Rock Solid Finance focuses on  corporate finance, fundraising and growth strategies.   If you enjoy teaching people to “make, measure and monitor” the money in their business, submit an article to Rock Solid Finance.  They make offers of either fifty bucks or two contextual backlinks.

SpyreStudios (Design Blog)

Depending on the type and the quality of your blog post, you can get $50 to $160 writing articles for the SpyreStudios web design blog.  That is, of course, if you like writing about typography, design trends, inspiration, CSS, HTML, WordPress, jQuery, minimalism and that sort of stuff.  This site is great for tutorials, posts/articles and how-to’s. And SpyreStudios uses PayPal.

WorldStart (Computer Tips)

Are you a computer aficionado?  WorldStart is for writers who are able to provide tips to their email subscribers about . . . yes, computers.  Payment depends on the quality of your article, its length, and the usefulness of the tip or topic.

Approximately 250 words-$25
Approximately 400 words-$40
Approximately 600 words-$45
Maximum length is approximately 800 words-$50

They use PayPal.

Writers Weekly (Blogging About Making Money from Writing)

Do you want to write about selling the written word?  In other words, are you interested in making money writing?  If you’ve read this far, you are.  Submit your 600-word article to Writers Weekly.

Writers Weekly pays $60 for non-exclusive electronic rights for your submission. For freelance success stories (approximately 300 words), they pay in the neighborhood of $40.   E-mail your query to angela (at) writersweekly.com.

In addition to getting paid to write, you can use this opportunity as a great marketing method, because these sites, which have many subscribers, allow you to include a link back to your website.

Final Note: Please contact the site owners first before submitting your articles, because most of the sites ask for a pitch before accepting your contribution.

Happy Writing,

Stacey

 

 

 

We have Top-Copywriter to thank for this score!

Discover the Secrets to Attracting More Ideal, High-Paying Clients – A Free Webinar

how to find new clientsJoin me on June 6, 2013 at 1:00 p.m., at Fabienne Fredrickson’s free Client Attraction webinar and discover the step-by-step formula for attracting ideal, high-paying clients.  Getting clients doesn’t have to be a frustrating struggle anymore. Yes, it can be that easy to attract the types of clients you want to work with, and you will be able to do so quickly and consistently.

This is the ultimate shortcut, ‘step-by-step’ system that removes all the guesswork, waste and frustration out of consistently attracting all the ideal, high-paying clients you need, once and for all (even if you’re starting from scratch) . . .

Register for the free webinar by clicking HERE.

Want to Create A Winning E-mail Marketing Campaign? Make Sure You Grasp the Basics of Email Marketing First

email marketingSeventy-seven percent of small business owners report that email marketing increased their revenue and that $1.00 spent on email marketing $40.00 in revenue.* Many businesses are smartly discovering that email marketing can be a vital part of their business.  It’s a great way to keep in touch with customers and to invite them to special deals for your freelance services (or products, if you have any). The information and tips in this article will explain some of the practices you should engage in or avoid to ensure the success of an ongoing email campaign.

1. Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website or blog, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers. Of course, I would suggest creating a downloadable piece of content, preferably with instructional information that your target audience will find of value to them. The idea is to trade your free content for their email addresses.

2.  Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. The last thing you want is to be branded a spammer.

3.  Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.

4.  Make certain that it is easy for your recipients to opt out of receiving further emails. Not having a way to opt out can cost you customers since some of the people who wish to opt out might like your business and your products. They may simply wish not to receive emails. The process that you put in place should include asking for feedback as to why they are opting out. The information you receive can help improve your campaign.

5.  Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.

6.  Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.

7.  Utilize engaging emails and target customers who are inclined to use or share knowledge about your services. Make sure you are also soliciting feedback from them. Getting feedback from targeted customers is key to knowing what you can do to make your marketing strategies even stronger and more effective.

8.  What worked for you before might not work for you the next time around. That is why it is vital to always look into new email marketing strategies. Learn from others in your business niche, and always try out new methods to add to your arsenal of what works for your business.

It is a well-known fact that the use of the Internet has opened up an entirely new way for businesses to interact with customers. Email marketing is one of the most effective ways to keep in touch with loyal customers and to reach potential customers. Use the techniques and tips from the article above to create an email marketing strategy for your business.

*Aweber Communications

Don’t Be So Quick to Dismiss Marketing by Direct Mail

Despite the prevalence of digital marketing – forums, podcasts, social media platforms, linksharing, the blogosphere and e-mail – many B2B consumers still prefer direct mail when it comes to marketing messages. For freelancers (especially newbies) direct mail may be something you should consider including in your B2B multichannel marketing strategy when marketing to prospects who are not inclined to open emails from senders they don’t know. Many recipients, even when they do know you, don’t even bother to open their emails because they get so many of them. This makes direct mail a nice surprise, sometimes even a welcome surprise.

Infographic about Direct Mail

One thing’s for sure, as a freelancer, you’ll certainly stand out, since freelancers’ promotional and marketing collateral is almost never sent via traditional mail anymore. That alone makes your sales letter or postcard stand out.

What’s more, you don’t need permission to send it.

 

 

 

 

Postcards Postcards“Postcards are an excellent way to increase sales with high-quality, targeted marketing. Use them as direct mail to stay in front of your customers and prospects with quick announcements, special offers and more. Design and customize postcards with your logo or photos, or you can choose from our wide selection of templates tailored to your industry. VistaPrint postcards are printed on heavy card stock and come with matching envelopes. Get high-quality, full-color printing on the front and back of your postcards and try our Postcard Marketing service ? where we print, address and mail your postcards for you. Like all VistaPrint products, you can create your postcards in minutes and receive them in as few as 3 days.”






Infographic provided by: B&B

12 ‘Appalling’ Copywriting Tips From David Ogilvy, Our Original Mad Man

David Ogilvy - Advertising CopywriterDavid Ogilvy, the original Mad Man, called his notes appalling; I call them invaluable!

April 19, 1955

Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:

1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.

2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.

3. I am helpless without research material—and the more “motivational” the better.

4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.

5. Before actually writing the copy, I write down every conceivable fact and selling idea. Then I get them organized and relate them to research and the copy platform.

6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.

7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)

8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.

9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.

10. The next morning I get up early and edit the gush.

11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)

12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.

With the exception of number 9 (because I can’t drink and write) and number 11 (because I can type, and I’m already in New York), I often follow this or variations of this method.

I’d advise you to do the same, unless you already have a system that works.

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