September 17, 2014

Make Them Remember You: Five Effective Techniques to Build Client Relationships

SBuild Client Relationships

Guest Post by Chaleigh Glass The key to a good business often lies with customer loyalty, a thing which is often desired but not as easily won. To build a strong pool of returning customers, it is absolutely essential to know how to develop good relationships with clients. This is especially true of dental marketing […]

Achieve Your Small Business Online Marketing Goals

Building Small Business

Every time I go online, which is all day long, there seems to be something new I need to add to my arsenal of online marketing information.  Marketing is what I do for others.  It’s also what I do for my own business, yet, even I sometimes get a bit dazed when I think about […]

Get Paid to Write Articles

Get paid to Write Articles & Make Money

One of my favorite places to hang out online is in my various writing groups on One of the reasons is that there is never a shortage of great information being shared.  This week a member of one of the copywriting groups I belong to shared the following list which I think is perfect […]

Discover the Secrets to Attracting More Ideal, High-Paying Clients – A Free Webinar

how to find new clients

Join me on June 6, 2013 at 1:00 p.m., at Fabienne Fredrickson’s free Client Attraction webinar and discover the step-by-step formula for attracting ideal, high-paying clients.  Getting clients doesn’t have to be a frustrating struggle anymore. Yes, it can be that easy to attract the types of clients you want to work with, and you will be […]

Want to Create A Winning E-mail Marketing Campaign? Make Sure You Grasp the Basics of Email Marketing First

email marketing

Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business.  It’s a great way to keep in touch with customers and to invite them to special […]

Don’t Be So Quick to Dismiss Marketing by Direct Mail

Infographic about Direct Mail

Despite the prevalence of digital marketing – forums, podcasts, social media platforms, linksharing, the blogosphere and e-mail – many B2B consumers still prefer direct mail when it comes to marketing messages. For freelancers (especially newbies) direct mail may be something you should consider including in your B2B multichannel marketing strategy when marketing to prospects who […]

12 ‘Appalling’ Copywriting Tips From David Ogilvy, Our Original Mad Man

David Ogilvy - Advertising Copywriter

David Ogilvy, the original Mad Man, called his notes appalling; I call them invaluable! April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the […]

There Really is a Content Marketing Crash Course with More Value and Info than You’ve Ever Dreamed Of

Content Marketing - SEO sign board

Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer […]

Start Your Freelance Copywriting Life Off Right

Start Now Button

In June and July of 2006 I committed to doing three things: (1) buy and read Bob Bly’s book The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells; (2) buy and read Steven Slaunwhite’s book Start& Run a Copywriting Business; and (3) start a freelance copywriting business by September 2006. And […]

How to Use Twitter to Market Your Freelance Copywriting Business

Social Media Core of Internet Networking and Twitter Marketing

Some freelancers have said that a number of their biggest contracts have come through Twitter. It’s certainly the lucrative flavor of the day in marketing for numerous businesses (big and small), so I recommend you work it into your freelance copywriting business model. This list is by no means completely exhaustive, but it will undoubtedly […]