April 24, 2014

A Few Quick Tips to Make Your Website Mobile Marketing-Friendly

Mobile Marketing (App) -Mobile Phone, Tablet Computer

  Consultant Wendy Montes de Oca says web sites designed for display on mobile devices should be fast and user friendly. Being fast, according to de Oca, means having a site that loads in around 5 seconds or less. Being user friendly means having large buttons, easy search capabilities, and limited scrolling. Consider having responsive […]

Why Copywriters Need to Take Mobile Marketing Seriously

Mobile Marketing on Smart Phone with QR Code for Shopping

Even if you never use mobile marketing to find clients, as a copywriter, you need to fall in love with it. You also need to develop skills for getting responses from customers using mobile marketing techniques, and you need to start doing it right now. Here’s why… Like it or Not, the World is Going […]

Nail Your Next SMS Text Message Copywriting Assignment

SMS Text Message

With more and more businesses capitalizing on text messages as a primary communication tool, the need for copywriters who “get it” will increase.  Are you ready for that client who says “I need you to handle a copywriting project for my SMS marketing campaign?”  Do you know the faux pas and conventions when creating text […]

12 Essential Mobile Marketing Blogs for Freelance Copywriters

iPhone Advertising Mobile Web Content

Mobile copy differs in many respects from desktop copy, be it app copy, SMS, MMS, push notifications, mobile web content or mobile ad copy.  There are a whole host of elements that must be taken into consideration when composing copy for mobile devices. Thankfully, they can be learned fairly quickly, if you know where to […]

Video Revealing Hot Digital Marketing Trends Freelance Copywriters Should Be Up On

These marketing thought leaders reveal the digital marketing trends they and their colleagues are following, including mobile marketing trends.

Trends and Advances Every Freelance Copywriter Should Know About Mobile Marketing – A Must-Read

Mobile Marketer Target Marketing Apps

Social media has dramatically changed the game of marketing and advertising, placing enormous power in the tight grip of the consumer. And the increase in mobile device usage has bolstered this revolution. Consequently, the traditional marketing landscape is rapidly fading into obsolescence. These changes have driven a mindset transformation of sorts among marketers and brands. […]

Streamline Mobile Web Content Writing

Mobil Web Content (Apps)

Copywriting for today’s mobile readers demands quick, short and strong text.  Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry.  And they get agitated when they can’t do it in a speedy fashion. Also, mobile users want only the information […]