Let me start this post by countering an all-too-common offense taken by traditional copywriters who tend to rise up when they hear terms like “digital copywriting.” Employers who specify “digital writer” or “digital copywriter” in want-ads are not implying that traditional copywriters cannot write for the new media or that writing for the new media [...]
I’m a Damn Good Copywriter! Why Do Employers Keep Posting Job Ads Specifically for Digital Writers and Copywriters?
Mobile copy differs in many respects from desktop copy, be it app copy, SMS, MMS, push notifications, mobile web content or mobile ad copy. There are a whole host of elements that must be taken into consideration when composing copy for mobile devices. Thankfully, they can be learned fairly quickly, if you know where to [...]
Social media has dramatically changed the game of marketing and advertising, placing enormous power in the tight grip of the consumer. And the increase in mobile device usage has bolstered this revolution. Consequently, the traditional marketing landscape is rapidly fading into obsolescence. These changes have driven a mindset transformation of sorts among marketers and brands. [...]
Copywriting for today’s mobile readers demands quick, short and strong text. Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry. And they get agitated when they can’t do it in a speedy fashion. Also, mobile users want only the information [...]