I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
A new copywriter visited my linkedin.com Advertising Copywriting group discussion and asked “What advice would you offer to someone who is looking to get into copywriting . . . ?” I scoured the lengthy comments and came away with my top 12 responses below: 1. Start writing things: student newspapers, blog posts, anything. 2. If [...]
Copywriters of all stripes are eager to jump on the American copywriting bandwagon. That’s a wonderful thing, since, compared to many countries, particularly emerging nations where many new copywriters come from, American companies pay well and there’s enough work to go around. Quick Story: I recently placed a few ads on some online employment platforms and specifically [...]
One of the luxuries of being a nube copywriter in the day of the Internet is that you get to learn from the mistakes of others. There’s always a slew of experienced folks who are willing to share the mistakes they’ve made so that you don’t make them. That’s what this post is all about. Listed [...]
A web designer recently asked a question in “Advertising Copywriting” and “Copywriter’s Beat,” two very popular copywriting linkedin groups. He quickly received a large number of answers. The question was: ”How can you tell you have either a good copywriter or a bad one?” I combed through all the answers in each group and pulled together a list [...]
Being a copywriter means being creative. Not only should copywriters strive to be creative in the projects to which they are assigned, but you should be equally creative when searching for gigs. I have come across 9 linkedin.com groups that post jobs and have compiled those with specific request for copywriters. Read their profiles, in their own [...]
How successful you will be as a freelance copywriter is determined by how committed you are to making it happen. Your first priority is get that this is not a hobby. If it is a hobby, that’s fine, and you really don’t need to read this post. If you are freelancing for a living or [...]
We are in what can be an isolating profession – writing – freelance writing at that. For this reason alone, it is important that we reach out to our fellow freelancers, our copywriting/creative writing siblings (so to speak). Whether it is for support, job referrals or business advice on improving our freelance businesses, we need [...]
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