I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business. It’s a great way to keep in touch with customers and to invite them to special [...]
Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is content. New York, NY, December 03, 2012 — Stacey Mathis Copywriting is offering small business owners and [...]
Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer [...]
The most important research on website effectiveness for design, navigation, copywriting, content presentation, and more!!! If you’re “gonna” tell someone how to be effective at something, you certainly better be in a position to do so or bring back-up. When I hear about the best ways to do anything from someone, I need to know [...]
Some freelancers have said that a number of their biggest contracts have come through Twitter. It’s certainly the lucrative flavor of the day in marketing for numerous businesses (big and small), so I recommend you work it into your freelance copywriting business model. This list is by no means completely exhaustive, but it will undoubtedly [...]
My colleague, Bob Bly, author of 70+ books and the man McGraw-Hill calls “America’s top copywriter,” shows you how quickly and easily you can . . . “Write and Grow Rich!” If you’re thinking about starting a freelance copywriting business now or have started one already, you’re in luck. Bob Bly, in his infinite marketing wisdom, [...]
With more and more businesses capitalizing on text messages as a primary communication tool, the need for copywriters who “get it” will increase. Are you ready for that client who says “I need you to handle a copywriting project for my SMS marketing campaign?” Do you know the faux pas and conventions when creating text [...]
Although this post was written with freelance copywriters in mind, it can apply to other freelancers. One of the most promising methods for generating leads for any freelance copywriting business is networking. But, like anything, in order for your presence at a networking event to work, you can’t pussyfoot around. You have to go for [...]
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