August 2, 2014

3 Ground Rules Needed to Turn Your Website Visitors into Customers

Great Websites

If you’re reading this post, chances are great that you’ve had a hard time turning your website visitors into customers? So, you’ve read all the web copywriting tips from the experts and you’ve applied them all!  You used a catchy headline that promises the reader a strong benefit. Your opening paragraph is killer hot.  Your […]

How to Use Content Marketing to Attract Customers to Your Brick and Mortar

How to Use Content Marketing to Atrract Customers to Your Brick and Mortar Business

Guest Post by Aimee Gilchrist Today traditional (interruption) marketing is becoming less and less effective. Consumers have begun to ignore the intrusive methods of marketing that we are so used to. Marketers have had to come up with new methods of marketing that are less likely to be ignored by consumers.  These techniques are designed […]

5 Easy Starting Points to Generate Business Publicity (for Leads)

Business Publicity

Guest Post By Casey Haslem   To compete in the new marketplace, your business needs exposure.  One of the best ways to do this is to generate business publicity . . . even on a small scale.  Thankfully, you don’t have to reinvent the wheel to get that publicity.  You do, however, need a practical marketing strategy if you expect […]

The Art of the Sales Letter [Infographic]

Writing a Sales Letter

  These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett. Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. Hear what the masters of persuasion had to say about crafting […]

A Simple Guide to Online Forum Marketing

Add Value with Online Forum Marketing

  Anyone who has been awake and paying attention for the past few years knows that promoting your business using interruption mechanisms is now viewed as an annoying version of the traditional way of doing marketing. Because everyone now has the option to block out advertising and marketing, engagement and permission-based marketing are becoming a […]

Discover the Secrets to Attracting More Ideal, High-Paying Clients – A Free Webinar

how to find new clients

Join me on June 6, 2013 at 1:00 p.m., at Fabienne Fredrickson’s free Client Attraction webinar and discover the step-by-step formula for attracting ideal, high-paying clients.  Getting clients doesn’t have to be a frustrating struggle anymore. Yes, it can be that easy to attract the types of clients you want to work with, and you will be […]

Want to Create A Winning E-mail Marketing Campaign? Make Sure You Grasp the Basics of Email Marketing First

email marketing

Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business.  It’s a great way to keep in touch with customers and to invite them to special […]

Stacey Mathis Copywriting in Association with MarketingProfs Offers Info-packed Content Marketing Crash Course

Online Marketing Diagram

Making more money in your small business than you did last year is quite possible. The answer is to find a way to dazzle your prospects, wow your customers, and bowl over competitors. The answer dear readers, is content. New York, NY, December 03, 2012 — Stacey Mathis Copywriting is offering small business owners and […]

There Really is a Content Marketing Crash Course with More Value and Info than You’ve Ever Dreamed Of

Content Marketing - SEO sign board

Are you sick of saying “This year I’m going to increase my revenue,” but still haven’t figured out a way to do it? Is being in a better financial situation than you were in last year on your list of personal goals? Making more money in your small business than you did last year is quite possible. The answer […]

How to Use Twitter to Market Your Freelance Copywriting Business

Social Media Core of Internet Networking and Twitter Marketing

Some freelancers have said that a number of their biggest contracts have come through Twitter. It’s certainly the lucrative flavor of the day in marketing for numerous businesses (big and small), so I recommend you work it into your freelance copywriting business model. This list is by no means completely exhaustive, but it will undoubtedly […]