May 3 (Bloomberg) — Sara Horowitz, Executive Director at Freelancers Union, discusses the changing nature of permanent work. She speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg).
Hey Copywriters . . . Connect with the Folks Reading Your Copy – - Be Real. Be Personal. Be You.
April 30, 2013 by 5 Comments
Your level of writing success has a lot to do with how your readers react to your copy. People connect with the product or service because they relate to what you’re saying to them. They want to feel that your copy is specifically crafted with their interests and needs in mind. In other words, it should feel [...]
Increase Your Chance of Being Re-Hired as an Online Freelance Copywriter
November 19, 2012 by 8 Comments
The online freelance copywriting industry is growing by leaps and bounds. More and more copywriters are realizing that finding online jobs is a lot easier than finding offline gigs. This, however, means more copywriters will be vying for the same jobs. The competition is getting stiffer, so your overall work ethic, attention to detail and [...]
Looking for serious copywriting inspiration and words of wisdom, simple, yet cogently put?
October 30, 2012 by Leave a Comment
Watch Tony Brignull - “Finding Inspiration as a Copywriter – 1 Minute to Leave Your Mark.” You never know where that gem, that hook is going to come from, which is exactly why what Brignull says is invaluable. This is the copywriting process at its best. Happy Writing! Stacey
Start Your Freelance Copywriting Life Off Right
October 18, 2012 by 8 Comments
In June and July of 2004 I committed to doing three things: (1) buy and read Bob Bly’s book The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells; (2) buy and read Steven Slaunwhite’s book Start& Run a Copywriting Business; and (3) start a freelance copywriting business by September 2004. And [...]
Are You Out of Work and Considering Freelance Writing Jobs?
October 8, 2012 by 1 Comment
Have you been wondering whether or not you should become a part-time freelance writer while you look for full-time permanent employment? Or, perhaps you’ve been thinking about pursuing freelance writing jobs on a full-time basis. To be effective at either option, you will need some guidance. Before you make such a serious commitment, you’ll want [...]
A Word from David Ogilvy on the Efficacy of Direct Response Advertising v. General Advertising
October 2, 2012 by Leave a Comment
It just doesn’t get any better than this.
15 Blogs for Freelance Copywriters to Run to When They Need Answers
September 11, 2012 by 5 Comments
If you asked freelance copywriters, even some new ones, to name the blogs that give them the most value in terms of their freelance professions, they’d probably name the blogs of the usual suspects: Seth Godin, Chris Brogan, Brian Clark, Brian Solis, Ann Handley, Darren Rowse . . . You know – some of the [...]
Three Ways to Make Money When Your Freelance Copywriting Business is Slow
August 22, 2012 by 1 Comment
As a freelancer, and as with almost any kind of business ownership, there may come times when business is slow. If you experience a down-swing in your freelance business cycle, there are measures you can take to get through it. Below are three activities you can engage in to pay the bills and stave off the [...]
How to Use Twitter to Market Your Freelance Copywriting Business
August 10, 2012 by 2 Comments
Some freelancers have said that a number of their biggest contracts have come through Twitter. It’s certainly the lucrative flavor of the day in marketing for numerous businesses (big and small), so I recommend you work it into your freelance copywriting business model. This list is by no means completely exhaustive, but it will undoubtedly [...]
