Even the most talented writers have trouble every once in a while coming up with fresh topics to discuss. Our friends over at copyblogger.com graciously allowed us to share this infographic with our readers. It provides 22 ideas for creating compelling content. Enjoy! Like this infographic? Get more content marketing tips from Copyblogger.
Your level of writing success has a lot to do with how your readers react to your copy. People connect with the product or service because they relate to what you’re saying to them. They want to feel that your copy is specifically crafted with their interests and needs in mind. In other words, it should feel [...]
I came across this infographic while doing some research for a project. The credit goes to ABC Copywriting, a UK copywriting outfit. If you’re trying to wrap your head around the concept of copywriting and you just don’t get it, you’ll certainly get it after reading this. Reading this is like learning copywriting 101 in an online marketing program. [...]
I recently came across a video that cogently explains the advantages of having a copywriting niche. Take a listen. There are always numerous ways to make money in the field of copywriting and the choices are growing by leaps and bounds, but niche marketing certainly gives you a leg up when you strive to [...]
The psychological trigger is the bread and butter of good copywriting. If you can control what’s going on in a reader’s mind, you can control their actions and make plenty of sales for your clients. Listed below are three triggers for writing sales letters that command action and which can help you to get your [...]
David Ogilvy, the original Mad Man, called his notes appalling; I call them invaluable! April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the [...]
Guest Post by Michelle Rebecca There are freelance copywriters who earn as low as $35,000 – full-time. However, some freelance copywriters regularly earn a six-figure salary. How do you go from the low-end of the compensation scale to the high-end? You’ve already got one plus in your corner: your innate skill at creating great content. Many writers [...]
Watch Tony Brignull - “Finding Inspiration as a Copywriter – 1 Minute to Leave Your Mark.” You never know where that gem, that hook is going to come from, which is exactly why what Brignull says is invaluable. This is the copywriting process at its best. Happy Writing! Stacey