I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
As copywriters, we all know that SEO is integral in positioning your clients’ companies as industry leaders. This requires us to stay on top of the most recent developments in SEO techniques. The following list is by no means exhaustive, but following these thought leaders will certainly keep you in-the-know. Search Engine Land Distilled Hubspot [...]
Even the most talented writers have trouble every once in a while coming up with fresh topics to discuss. Our friends over at copyblogger.com graciously allowed us to share this infographic with our readers. It provides 22 ideas for creating compelling content. Enjoy! Like this infographic? Get more content marketing tips from Copyblogger.
Your level of writing success has a lot to do with how your readers react to your copy. People connect with the product or service because they relate to what you’re saying to them. They want to feel that your copy is specifically crafted with their interests and needs in mind. In other words, it should feel [...]
I recently came across a video that cogently explains the advantages of having a copywriting niche. Take a listen. There are always numerous ways to make money in the field of copywriting and the choices are growing by leaps and bounds, but niche marketing certainly gives you a leg up when you strive to [...]
David Ogilvy, the original Mad Man, called his notes appalling; I call them invaluable! April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the [...]
Guest Post by Michelle Rebecca There are freelance copywriters who earn as low as $35,000 – full-time. However, some freelance copywriters regularly earn a six-figure salary. How do you go from the low-end of the compensation scale to the high-end? You’ve already got one plus in your corner: your innate skill at creating great content. Many writers [...]
Watch Tony Brignull - “Finding Inspiration as a Copywriter – 1 Minute to Leave Your Mark.” You never know where that gem, that hook is going to come from, which is exactly why what Brignull says is invaluable. This is the copywriting process at its best. Happy Writing! Stacey
In June and July of 2004 I committed to doing three things: (1) buy and read Bob Bly’s book The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells; (2) buy and read Steven Slaunwhite’s book Start& Run a Copywriting Business; and (3) start a freelance copywriting business by September 2004. And [...]
It just doesn’t get any better than this.
As a freelancer, and as with almost any kind of business ownership, there may come times when business is slow. If you experience a down-swing in your freelance business cycle, there are measures you can take to get through it. Below are three activities you can engage in to pay the bills and stave off the [...]
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