The Copywriter's Highway to Success
Mobile copy differs in many respects from desktop copy, be it app copy, SMS, MMS, push notifications, mobile web content or mobile ad copy. There are a whole host of elements that must be taken into consideration when composing copy for mobile devices. Thankfully, they can be learned fairly quickly, if you know where to [...]
How successful you will be as a freelance copywriter is determined by how committed you are to making it happen. Your first priority is get that this is not a hobby. If it is a hobby, that’s fine, and you really don’t need to read this post. If you are freelancing for a living or [...]
Let’s face it, without customers, we wouldn’t have freelance businesses. The last thing we want and the last thing many of us can afford to do is to drive them away. Many times, small business owners commit customer repelling acts that could be avoided. Often, it happens because our time isn’t managed well. Other times, it’s [...]
Green marketing promotes a product’s environmental benefits or a brand’s sustainability plans. What we once thought was a trend is gradually becoming a standard. It’s not quite there yet, but it’s getting there. And big business knows it and feels it. Therefore, all sorts of marketing efforts are being made to meet the requirements of [...]
So, you have to write copy that targets this infinitely diverse and viable population. Understanding this generation from a socio-commercial perspective can increase your client’s chance of successfully nailing it! Before You Sit Down To Create Your client’s Marketing Piece, Let’s Talk – Know Your client’s Product (or Service) Inside and Out Take [...]
Sharing Too Much Personal Information Posting personal information is fine, but within reason. As freelance copywriters, i.e., small business owners, we are building our brands. This is probably not the best platform to share a tweet about last night’s hangover and hurl-fest – not that you could tell that in 140 characters anyway . [...]
We are in what can be an isolating profession – writing – freelance writing at that. For this reason alone, it is important that we reach out to our fellow freelancers, our copywriting/creative writing siblings (so to speak). Whether it is for support, job referrals or business advice on improving our freelance businesses, we need [...]
I wanted to create a definitive list of relevant copywriting jobs or at least, fields, for freelance copywriters. Initially, I tried my hand at guessing what those niche markets would be. I made a random list based on the types of copywriting jobs that prospects were looking for me to handle. To stroke my ego, I [...]