Author Archives: Stacey Mathis

6 Industrial B2B Digital Marketing Essentials for Beginners

“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.”Peter Drucker

industrial b2b marketing

I visited an industrial  b2b copywriting colleague’s portfolio the other day regarding a piece I was preparing to craft for my client. As I clicked into the website links of my friend’s clients’ businesses, I noticed that many of the links led to 404 (deadlink) pages  or sites where the URLs were now for sale.  After coming across more than seven of these in a variety of industries, I jumped on Google and searched the names of these companies to see if maybe they just changed their domain names.  They hadn’t. They were out of business. I was floored.

Since they were in industries that are still thriving, I couldn’t help but wonder if it had something to do with losing ground and not keeping up with the world’s dizzying digital changes.

All businesses, particularly old-hat, trade and industry companies, MUST stay on top of the disruptions taking place, because more and more, digital marketing is gathering steam and playing a bigger role in the way industrial B2B companies get their products and services in front of their customers. According to DemandWave’s “2017 State of B2B Digital Marketing” annual report, nearly 50% of B2B marketers expect to invest more in digital marketing this year; 38% of marketers plan to spend 60% or more of their marketing budget online.

industrial b2b marketing

Why does that matter? Because your competitors who are already in-the-know are doing it, and you don’t want to be left behind. If you own an Industrial B2B company, or you’re a marketer or other decision maker at one, it’s time to start planning or executing your digital marketing strategy as well. Not sure where to begin in creating one? This basic guide will quickly get you up to speed so that your company will be able to benefit from digital marketing in no time. First, let’s look at what digital marketing is.

Digital marketing is also called content marketing or online marketing. It is so called because it relies on internet-based resources, including websites, email, search engines and social media platforms, to market products and services to the intended audience.

In the context of a firm marketing its products and services to another firm, your digital marketing strategy must take into consideration that business buyers’ purchasing decisions are more methodical and logical than non-business customers.

1. Know the Differences Between Individual Customers and Business Buyers

– Individual customers usually make a purchase because of a personal want; business buying is driven by an organization’s need. That’s because individuals purchase products and services for consumption, while businesses buy products and professional services to make or enhance other products and services, or to resell.

b2b v. b2c marketing

– Individual customers make purchases on an emotional level; businesses do so rationally.

– Individual customers tend to be impulse buyers; business buyers try to measure the cost–benefits first.

– Individual customers tend to make small purchases; businesses often buy in bulk.

– Individual customers often make purchase decisions individually, or at the most, as a family; business buying decisions often come about after group consultation.

– Individual customers pay all at once; businesses naturally pay in stages.

2. Create Content That Converts

The first place to begin your approach is with the type of content to be used for your digital marketing needs. Content for the Industrial B2B customer needs to be fact-based and relevant to their needs. Experts recommend the 80/20 rule for content, where 80 percent is content that focuses on giving useful, problem-solving information to the business buyer, while the remaining 20 percent is promotional content.

the 80/20 rule for content

Useful content includes white papers, webinars, video demonstrations, blog posts about industry happenings, and infographics detailing product life-cycle or statistical data. Promotional content could be press releases about product launches, announcements about company mergers and acquisitions, as well as content about promotional events. Much of this content will be derived over time, but knowing beforehand what is expected will help your strategy moving forward.

3. Frame Your Messaging to Match Your Audience

Knowing what content to create is one thing but the messaging of that content has to be appropriate for it to resonate with your target audience. Recall that industrial business buyers don’t make strictly emotional purchasing decisions. As a result, your messaging has to be about showing that you are a thought leader and/or market authority in your industry. Getting this messaging right demands that you invest in writers who are trained in writing B2B marketing content and copy.

thought leadership in industrial marketing

Silhouette head with the word Strategy on white background.

4. Choose Your Delivery Channels

There are a number of channels you can use to reach your business customers with your content and messaging. They channels include email, social media, pay per click (PPC) advertising, blogging, retargeting, and influencer marketing. While it might not be practical to use all of these channels, you will need to combine several of them to be successful.

5. Connect With Business Customers

Industrial B2B customers are looking for a long-term partnership with the companies they buy from, so you want to gradually build a connection with them that they will find value in. One of the ways to do this is to be active on the social media platforms that they are most likely to be found on.

Industrial B2B Digital Marketing

IEEE Engineering260

– Social Media: Being active on social media not only allows you to engage with your audience, it also provides avenues where you can share your content. The main social media networks for researching suppliers and reading industry content include Linkedin and Google+. However, Facebook and Twitter are also used by industrial sector professionals for posting and sharing content.

Facebook permits the sharing of a variety of content, ranging from articles and reviews to videos and images. The more active you are on social media, the more followers you will gain as time passes by.

As for Twitter, the micro-blogging site is a hotbed of B2B activity, with research showing that Twitter users who see tweets from B2B tech brands are more likely to visit their websites compared to regular internet users (59% : 40%).

Overall, 54 percent of B2B companies have reportedly generated leads via social media, so it is one tactic that you can’t ignore. Moreover, up to 2016, 46 percent of B2B researchers were millennials. Millennials demand work-life balance and a passion for their career choices. As a result, millennials are working in industries that fit with the demands of their lives and the manufacturing industry is one of five industries where most millennials are working.

Following the same 80/20 rule, the majority of your social media content should be geared towards sharing useful information while the rest should be promotional. However, non-promotional content can include links that lead back to your website or landing page where emails can be captured and used in more targeted campaigns.

To get the most out of social media, you need to have a good understanding of each platform. It might suit you better to hire a social media manager if you are not conversant with the way people interact on each platform. Again, good copywriting is an important skill for social media personnel to have. The basics for good social media content include having great captions for posts; using high quality, optimized images; including effective call-to-actions, such as like, share, visit, etc.; and knowing the optimal times to share content.

– Blogging: Another idea is to start a blog that offers up regular, well-written articles Industrial B2B readers can relate to. But a blog is not all about providing information; it’s also about boosting your SEO presence. Statistics show that B2B clients do 12 searches on average before engaging on a specific brand’s website. A blog allows you to create SEO-optimized articles that make it easier for your website to be found on Google and other search engines.

– Webinars: Doing webinars is another great way to connect with potential Industrial B2B buyers. When done right, a webinar can at least bring back a substantial amount of viewers back to your landing pages and website. In addition, it allows you to create video content that you can then share with your audience at another time. With studies indicating that up to 70 percent of B2B buyers view webinars and videos when making a purchasing decision, a webinar can help to boost your conversion rate.

6. Use Email Marketing to Boost Conversion

Email marketing continues to be the workhorse of digital marketing. It entails sending a series of emails to your Industrial B2B buyer over a period of time to create relationships and lead them to making a buying decision. It has to be effective in order to produce the results you’re looking for.

Industrial B2B Digital Marketing

In essence, you want to create emails that get opened and encourage clicks. The components of a good email include:

a) Strong subject line that engages the recipient

b) Short and direct body content that says what needs to be said in as few words as possible but is still engaging.

c) Effective calls-to-action that encourage readers to click.

d) Email marketing is an ongoing process, so you will need to have a strategy to keep building your email list. One way to do this is to offer potential Industrial B2B customers a freebie in return for their email addresses. Some great ideas which have worked for industrial B2B companies include offering e-books, white papers, case studies and industry reports.

The email campaign process includes outstanding email templates, great landing pages, and simple signup forms. You want to make your signup form as simple to use as possible, capturing only the relevant details. Long signup forms are a turn off, no matter how valuable the content you’re offering is.

Once you have gotten the email address of prospects, you now need to send them content that will ease them towards conversion. Your content can include a welcome email, sales emails that make them aware of discounts you might be offering, and newsletters that provide interesting information. All of this can be executed using an email automation platform. In fact, you should invest in automation; studies show that automation platforms boost sales by up to 10 percent.

e) You also need well-designed landing pages to support  your sales emails, so that your customers are directed straight to the product or service they are interested in.

Industrial B2B Digital Marketing

Conclusion

By now, it should become clear that industrial B2B digital marketing requires a different approach from that of B2C in order for it to work for you. You’re no longer just setting up a brick and mortar store or simply selling online. You need to connect with potential industrial B2B buyers, earn their trust, and eventually lead them to making purchases. Following the basic guidelines above will help you get on the right path to wooing other businesses and growing your bottom line.


Got a B2B audience you need to target and not too sure of what NOT to do.  Tell us your issue on the contact sheet in a few words and we’ll reach out to you to help you out.

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Direct Mail – An Important Component of Many Successful Marketing Strategies (Infographic)

Don’t call it a “come back.”  Direct mail hasn’t gone anywhere and isn’t going anywhere anytime soon!

According to a Marketing Chart Study that surveyed purchase influence among baby boomers between the ages of 50-68, they found that “more than 3 in 10 survey respondents reported that direct mail had influenced them to purchase a product or service during the prior 6 months.

But don’t assume direct mail only appeals to the older audience.

Research shows that

  • All age groups are interested in receiving and responding to mail.
  • In 2016, response rates doubled for ages 18-21
  • 56% of consumers [all ages] think direct mail is the most trustworthy of all marketing channels.

That said, we’re sharing an insightful infographic that sheds some light on the staying power of direct mail.

Enjoy!

6 Ways to Improve Customer Experience Through Your Website

6 Ways to Improve Customer Experience Through Your Website

Be a yardstick of quality.  Some people aren’t used to an environment where excellence is expected. ~ Steve Jobs

If you are a marketer, business owner or other decision maker at your company, “improve customer experience” is something you should be looking to do as part of your overall growth strategy. That’s because customer experience affects customer satisfaction.  So does retention.  And both impact your return on investment.

In fact, a recent Walker Study indicates that customer experience is fast becoming the most important brand differentiator for companies doing business online. To put that into numbers, by the year 2020, 86 percent of buyers will be more willing to pay for a better customer experience over price competitiveness or product features.  With that said, there are a number of ways to continuously provide a great customer experience.

1. Personalization With a Purpose

According to research by Invesp, 59 percent of online shoppers agree that personalization allows them to find more products they are interested in. There is no excuse for your marketing to be generic. Nowadays, there are a number of ways to track customer preferences, behavior, and location.  This includes setting up customer relationship management software. If you personalize in a smart way, you not only appear considerate to shoppers, you can also receive valuable insight about them, which in turn allows you to deliver a tailor-made experience.

 Improve Customer Experience

Shoes in shop window display

Examples of good personalization include:

– Communicating in the customer’s native language
– Showing someone recently viewed items and suggestions based on those
– Tailoring interactions to suit someone’s location/time zone
– Sending personal greetings and birthday wishes

2. Provide Valuable Content to Improve Customer Experience

You’ve probably heard the importance of search engine optimization (SEO) in order to grow your online presence and attract more traffic. While this is true, creating content solely for SEO purposes will not get you the results you want over the long term. This is true even if you are ranking highly in search engines. Your website’s pages need to have a good flow of content from the homepage and “about” page to your product/service descriptions, contact page, and blog. Consider this: research shows that 86 percent of visitors to a company’s homepage want to view information about its products or services next.

Improve Customer Experience

Not only that, you also need to vary your content mix to include videos and images to increase engagement. You should also ensure appropriate links are placed on each page in a logical manner to lead customers where they want to go, as well as making sure that all information is up to date. Having a non-working link, useless telephone number, or bad email address anywhere on your website can easily frustrate a website visitor and cause them to never want to return.

Another good idea for content is to create an FAQ page, which answers the most relevant questions a customer might have. This will go a long way in providing self-support for those who try to find answers before looking up your contact page. By providing useful and informative content on your website, you will automatically add value to the customer experience.

3. Use Action-Packed Calls to Action (CTA)

Whether you want people to sign up for a newsletter or to buy a product, you need to tell them to do so in a concise but effective manner. The most compelling CTAs go straight to the point and use strong verbs and text to spur people into action. If you have vague CTAs like “submit” or “enter,” consider using more direct words such as “download your free e-book,” “learn more about [insert name of product, etc.],” and “reserve your spot now,” just to name a few choices.

Improve Customer Experience

4. Keep Landing Pages Up to Date

Landing pages make it easier for people to focus on what you want them to do, whether it is to download an e-book or to subscribe to your mailing list. Your landing pages should not only describe what is on offer but also stay up to date with your current offerings and specials so there is no confusion when the customer hits that CTA button.

5. Keep Sharing Valuable Content

In addition to keeping your website up to date with useful blog posts and content that helps improve the user experience, you also need to be sharing this content with your mailing list. Putting content on your website doesn’t mean that people will find and read it. However, once you have their email addresses, you can create newsletters and other content to share with them. While there is no guarantee as to how many people will actually open your emails, some will, and are likely to be drawn back to your website.

Ways to Improve Customer Experience Through Your Website

6. Interact with Customers Through Multiple Channels

People want to reach out to brands through the channels that are most convenient to them, whether it’s via social media, live chat, or telephone calls. Of course, email is a must; one study shows that 91 percent of Americans still check their emails daily. Customers want numerous channels but they also want to be able to connect with you at any time or place, whether on mobile or desktop devices. There is an emphasis on mobile since one comScore study found that mobile devices now account for almost two out of every three minutes spent online.

Ways to Improve Customer Experience Through Your Website

Speed and convenience are most important to the journey of a customer getting value from an interaction with you as well.  A McKinsey study found that 75 percent of online customers expect a response within five minutes.

While it may not be possible (or practical) to meet your customers across all channels, you want to make it easy for people to contact you. At the very least, have a contact page that explains clearly how to get in touch with you. If you have intentions of introducing another channel, you can let people know that as well with a note such as “coming soon” so that they have something to look forward to. Integrate with social media as much as possible because almost everyone in your target audience is using at least one platform.

Running a successful business online is much more than setting up a website and investing in professional web design. More and more, it is dependent on providing an exceptional experience for your customers.

Customer experience is the new advertising department. – Max Kalehoff

To learn more about how to improve customer experience through your website, contact Stacey Mathis Copywriting today.

 

15 Email Marketing Stats Web Designers Should Share with Their Clients [Infographic]

Email Marketing Stats for Web Designers

Listen web designers – If your clients don’t appreciate the enormous impact email marketing can have on their brand and bottom line, then it’s your responsibility to deliver that fun fact to them.  They’re not the tech experts.  You are.  They depend on you to enlighten them about web trends and whatnot.  Oh, and guess who they’re likely to tap to help them carry out this lucrative voyage into the unknown?  Uh, yeah, you. 

Update Your Web Design Customers TODAY About the Value of Email Marketing

How many clients do you have right now who don’t use email marketing to increase brand awareness? Do your customers even know that email is the most direct way to reach their own customers? Are they aware that email is the most powerful channel available to the modern marketer, and still has a larger reach than Facebook and Twitter? Radicati

Research continues to demonstrate the importance and monumental effectiveness of email marketing.  Maybe you want to let your clients in on a few other things, like: email continues to deliver strong ROI and value for marketers. And perhaps you want to tell them that the email audience is engaged and growing.

Email Marketing Drives Conversion

Every day your customers are bombarded with innovation, resources and marketing tactics. But . . . have you shared with them that, despite the dizzying number of marketing categories that exist out there, email marketing is the only one that has had staying power over time? When they ask why, you can simply tell them that for 10 consecutive years, email has generated the highest return on investment for companies. For every one dollar marketers spend, email marketing brings $44.25 in return on that one dollar investment!

Or you can just share the following infographic showing 15 mind-blowing statistics that highlight why email marketing is the best investment for growing their business:

Email Marketing Stats Web Designers Should Share with Their Clients

Share this Image On Your Site

The Web Designer’s Solution to Becoming a Market Leader in an Overcrowded Industry

7 Biggest Challenges Of Web Design [Infographic]

Challenges Of Web Design

So, I came across this infographic in my Internet research travels and thought my readers would find some value in checking it out. While this list could go on forever, the points listed are some of the biggest challenges facing design and development studios today.

7 Biggest Challenges Of Web Design

As to numbers 5 and 7, this is where copywriters and content writers can play a signficant role in eliminating the obstacles and enhancing the user experience and keep ’em coming back!
Courtesy of: Designmantic.com

Website Design Issues Every Designer Experiences (Infographic)

Web designing is a challenging task. It takes a lot of creativity, ingenuity and brainstorming sessions to produce a suitable web design. Only a web designer understands the challenges fellow web designers routinely experience. Web designs that are admired and valued by clients achieve that position only after constant development and critical thinking. Websites syncing with multiple apps, along with a site’s ability to be responsive are just a few factors that keep web designers up at night. The following infographic explores some of the most common challenges

Web designing is a challenging task. It takes a lot of creativity, ingenuity and brainstorming sessions to produce a suitable web design. Only a web designer understands the challenges fellow web designers routinely experience. Web designs that are admired and valued by clients achieve that position only after constant development and critical thinking. Websites syncing with multiple apps, along with a site’s ability to be responsive are just a few factors that keep web designers up at night. The following infographic explores some of the most common challenges faced by many web designers.

 

7 Biggest Challenges Of Web Design
Courtesy of: Designmantic.com

SPEAKING PRESENTATION DESIGN WITH DAN NEWMARK

Presentation Design

Stacey Mathis Talks to Dan Newmark of Newmark Digital Presentations

Determination. Focus. Commitment. These are the driving forces of the New York-based presentation designer Dan Newmark – an entrepreneur par excellence, with over two decades of experience fulfilling requests both nationally and internationally.

In an interview with Dan, he reveals some highlights and challenges that come with managing a business in this digital market space. A graduate of the School of Visual Arts, with a BFA in film and video, Dan aspired to become a video editor. However, by the end of those few years he spent getting his education, technology had surged ahead. Video editing had switched from linear to non-linear editing the year of his graduation. Finding a job that aligned with his field of study was a huge challenge. But Dan refused to be defeated. His thirst for success drove him to take graphic design classes thinking he would specialize in print design. Not long after this effort, Dan was, yet again, facing another hurdle – the industry went digital!

Fortunately, however, he later found work doing web banner ads and digital presentations, namely Apple Keynote and Microsoft PowerPoint, and eventually parlayed this experience into his own business. I asked Dan to tell me a little bit about running a presentation design company and about some of the challenges he faces as a business owner in this field, particularly working with customers. Here are his responses:

Stacey: What are some of the biggest day-to-day challenges you experience as a design business owner?

Dan: One example of a challenge is when a customer gives me a presentation cobbled together from many disparate sources. But thankfully I am able to bring order to chaos without too much difficulty, because I have a deep understanding about masters, re-applying master formats, and deleting rogue masters that can cause great confusion when I hand back a completed product to a client to make their custom eleventh-hour edits.

“I turn a lot of boring words and graphs and tables into fun, easy to digest, stories, told in animated, engaging imagery.”
                                                                                          Dan Newmark

Stacey: Are you able to synthesize concepts easily, or is it a process of reduction from a more complex composition?

Dan: When clients come to me with complex concepts that they hope to convey in a more visual way, I am able to help them through targeted image searching, repurposing such images in Photoshop and Illustrator where needed, and then applying complex animation techniques to get the message across. Paired with
a passionate presenter explaining such concepts in spoken word rather than text, coupled with such imagery behind, the audience is much more engaged and committed to learning and understanding.

Stacey: How would you describe your style to someone who hasn’t seen your work before?

Dan: The most effective presentations, the ones that excite, intrigue, and engage viewers, are those that are more visual than text-driven. This is the Steve Jobs model of storytelling, and one that I endeavor to match when creating my stories for the screen. Key concepts can be much more readily learned and digested by an audience with colorful imagery and animation; they don’t want to be read to. They quickly become disengaged when a ton of verbiage is presented to them on screen. I always recommend to my clients to pare down text as much as possible (perhaps placing some of the larger tracts of text in the presenter notes or in a leave behind print deck) and instead allow their passion for their subject to come alive when they present, supported by imagery and tasteful animation.

Regarding animation, presentation softwares like Keynote and PowerPoint are far more robust than clients often are aware. And, given my background in animated web banners, I have also developed the ability to add such assets to presentations and then apply native software animations to these animated assets, creating levels of animation that look more like motion graphics. All while still maintaining a text-customizable presentation that is easier for clients to edit at will, unlike Flash or After Effects.

Stacey: What do you do to keep up with the graphic trends?

Dan: The advantage of being self-employed and working for a wide variety of clients, rather than dedication to just one, is that I am able to observe and learn from many different creative minds from many different industries and disciplines. Having worked for virtually every industry from marketing and advertising to pharmaceutical and financial, I have had the opportunity to stretch presentation software to its limits and beyond. Into Keynote and PowerPoint presentations I have integrated multimedia assets, Photoshop animation, motion paths, and hyperlink interactivity for kiosks and virtual website presentation experiences.
Stacey: Who or what has influenced your work the most?
Dan: I would say that my initial forays into print/page layout and animated web banners informs my presentation design and animation aesthetic. In the early days of presentation, the flat, one-dimensional look, created by admins rather than by artists, was the norm. The bar has certainly been raised quite high since those days, and my desire to integrate my page layout and animated web banner design into presentations has served me very well in this regard.
Stacey: What have been your most significant and satisfying projects to date?
Dan: My favorite projects have been interactive hyperlink kiosk presentations; presentations converted to web video format, complete with all original animation and audio & video; and presentations featuring animated gif/Photoshop animation, which together with native software animation, emulate motion graphics effects.

Stacey: What service do you provide that clients should be asking for more often?

Dan: Among the numerous services I offer, one that I feel clients could greatly benefit from, but ask for not nearly often enough, is the conversion of presentations to web video format. A lot of clients believe that only static frames can be converted to video viewable on the web (youtube or a homepage of a website.). Keynote and PowerPoint both provide poor support in exporting to effective multimedia presentations to web-based video, complete with all original animation, audio and video. But I have developed a technique to effectively and completely capture such presentations as video for the web. Presentations delivered this way can be viewed at any time and on any system without worrying about being on a Mac or Windows platform, possessing the correct version of the software, the right fonts, or the system resources required to properly render graphics. I have created very effective videos of presentations for those few clients that have availed themselves of this service.

Stacey: What do you do to attract clients to your company?

Dan: I am very active on Linkedin, and I also encourage satisfied clients to offer referrals to colleagues.

Presentation Design

For more on Dan Newmark, visit his Linkedin page.


Stacey Mathis is a NY-based copywriting agency owner specializing in crafting customer-focused copy and content for businesses and nonprofit organizations. She has more than 10 years’ experience in this marketing space. Find her on Twitter.

Copywriters v. Writers: The Do-It-Yourself Marketing Mistake That’s Costing You Customers

Copywriters v. Writers
“Mirror the reader to himself and then show him afterward how your product fits his needs.”Raymond Rubicam

Beauty may have the ability to contort itself to accommodate the viewer, but value through the eyes of your customers can’t be so easily undermined. If you’re writing your own marketing copy, or relying on the writing skills of a staff member who isn’t an expert, you’re missing out on valuable opportunities to connect with customers.

For many small businesses, the “fake it ’til you make it” sentiment has become a rite of passage, a way to maintain their markings in a temperamental economic market. It seems harmless enough, but ask yourself: Would you put your health or the health of your family in the hands of a doctor who had medical knowledge, yet lacked formal training? The same principle applies to marketing your business.

copywriters v. writers

Psychology behind copywriting

To the common viewer, copy is just a series of words strung together on a page. However, this mindset adoption is what separates the average writer from a professional copywriter. The goal of copywriting is simple: tap then latch. In other words, tap into the reader’s emotions and get them to latch onto your brand by crafting your product’s narrative around their emotional reservoir.

Have you ever found yourself purchasing a certain car or outfit and imagining how others would perceive you? If so, you have your emotions to blame, which accounts for the majority of purchasing decisions and sharing of information. According to Jonah Berger, author of a study published in Psychological Science, a journal of the Association for Psychological Science, our social interactions are driven partly by emotional arousal.

Benefits of hiring a professional copywriter

In 2015, online sales were $335 billion and are expected to reach $523 billion in the next five years. Here are 3 ways a professional copywriter can turn your website into a 24/7 selling machine.

copywriters v. writers

1. Higher website rankings on search engines. Landing on the first page of Google search results is the primary objective of every small business, and rightfully so. More than ninety percent of Google traffic never makes it past the first page, according to a June 2013 study conducted by Chitika Insights, an online advertising network. As a business owner, your time should be monopolized by making money, not deciphering keywords and building backlinks.

copywriters v. writers

2. Write from the outside in. When you’re attached at the hip to your business, it’s easy to glaze over the big picture: connecting with customers. People don’t care about how great your product is if they can’t understand how it can benefit them. A professional copywriter can provide an outsider’s perspective on your product and create marketing messages best suited to reach your target audience.

copywriters v. writers

3. First-hand knowledge of what works. A professional copywriter knows what sells and what dulls interest. This alleviates wasted time and energy in developing your online content. A copywriter who is well-versed in appealing to various audiences can also advise the most effective marketing strategy for your product.

Hiring a copywriter to market your business is optional, but then again, so is business growth and success. Saving a few extra bucks in lieu of hiring an outside expert may seem like the best course of action, but at what cost to your business?

Let us know if you have any questions. Just drop a note in the comments section below. And while you’re at it, share your favorite copywriting tip or observation. We’d love to hear from you!