This phenomenal training call is brought to you by Fabienne Fredrickson, the founder of Client Attraction. For those of you who don’t know, Client Attraction has been ranked by Inc. Magazine as one of the fastest growing private companies for 2011! And it’s identified among the Top 100 for fastest-growing women-owned companies. Join Fabienne Fredrickson tomorrow [...]
Get That Freelance Copywriting Business Off the Ground Already
February 4, 2012 By 2 Comments
How successful you will be as a freelance copywriter is determined by how committed you are to making it happen. Your first priority is get that this is not a hobby. If it is a hobby, that’s fine, and you really don’t need to read this post. If you are freelancing for a living or [...]
Six Reasons Customers Don’t Return After Doing Business with You and Why Potential Customers Don’t Bother to Pursue You
January 28, 2012 By 3 Comments
Let’s face it, without customers, we wouldn’t have freelance businesses. The last thing we want and the last thing many of us can afford to do is to drive them away. Many times, small business owners commit customer repelling acts that could be avoided. Often, it happens because our time isn’t managed well. Other times, it’s [...]
4 Little-Known Copywriting-Related Factors That Could Make or Break Your Client’s Green Marketing Campaign
January 26, 2012 By 3 Comments
Green marketing promotes a product’s environmental benefits or a brand’s sustainability plans. What we once thought was a trend is gradually becoming a standard. It’s not quite there yet, but it’s getting there. And big business knows it and feels it. Therefore, all sorts of marketing efforts are being made to meet the requirements of [...]
Does Your Copy Have to Trigger The Mature Target Market Segment? Here Are A Few Important Things You Should Know
January 24, 2012 By 1 Comment
So, you have to write copy that targets this infinitely diverse and viable population. Understanding this generation from a socio-commercial perspective can increase your client’s chance of successfully nailing it! Before You Sit Down To Create Your client’s Marketing Piece, Let’s Talk – Know Your client’s Product (or Service) Inside and Out Take [...]
7 Tips on How Not To Use Twitter for Your Freelance Copywriting Business
January 18, 2012 By 4 Comments
Sharing Too Much Personal Information Posting personal information is fine, but within reason. As freelance copywriters, i.e., small business owners, we are building our brands. This is probably not the best platform to share a tweet about last night’s hangover and hurl-fest – not that you could tell that in 140 characters anyway . [...]
8 Top Linkedin Networking Groups for Freelance Copywriters
January 16, 2012 By 4 Comments
We are in what can be an isolating profession – writing – freelance writing at that. For this reason alone, it is important that we reach out to our fellow freelancers, our copywriting/creative writing siblings (so to speak). Whether it is for support, job referrals or business advice on improving our freelance businesses, we need [...]
Top 21 Leading Niche Markets for Freelance Copywriters for 2011-2012 . . . REALLY
January 12, 2012 By Leave a Comment
I wanted to create a definitive list of relevant copywriting jobs or at least, fields, for freelance copywriters. Initially, I tried my hand at guessing what those niche markets would be. I made a random list based on the types of copywriting jobs that prospects were looking for me to handle. To stroke my ego, [...]
Trends and Advances Every Freelance Copywriter Should Know About Mobile Marketing – A Must-Read
January 10, 2012 By 5 Comments
Social media has dramatically changed the game of marketing and advertising, placing enormous power in the tight grip of the consumer. And the increase in mobile device usage has bolstered this revolution. Consequently, the traditional marketing landscape is rapidly fading into obsolescence. These changes have driven a mindset transformation of sorts among marketers and brands. [...]