I research your product and competitors, unearth your unique benefit that customers want . . . then I go to marketing war!
As copywriters, we all know that SEO is integral in positioning your clients’ companies as industry leaders. This requires us to stay on top of the most recent developments in SEO techniques. The following list is by no means exhaustive, but following these thought leaders will certainly keep you in-the-know. Search Engine Land Distilled Hubspot [...]
Even the most talented writers have trouble every once in a while coming up with fresh topics to discuss. Our friends over at copyblogger.com graciously allowed us to share this infographic with our readers. It provides 22 ideas for creating compelling content. Enjoy! Like this infographic? Get more content marketing tips from Copyblogger.
One of my colleagues needed an apartment. So, I recently e-mailed five real estate brokers from my various networking groups. I left a brief, but detailed message for each of them about what my colleague was looking for, how much she could pay and one of the neighborhoods she’d consider moving to. I also left [...]
May 3 (Bloomberg) — Sara Horowitz, Executive Director at Freelancers Union, discusses the changing nature of permanent work. She speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg).
Your level of writing success has a lot to do with how your readers react to your copy. People connect with the product or service because they relate to what you’re saying to them. They want to feel that your copy is specifically crafted with their interests and needs in mind. In other words, it should feel [...]
Most copywriters, even newbies, know there are fundamental rules when you sit down to write copy, like – use headlines, include benefits and remember to add a P.S. Below are some other rules (borrowed from that magnanimous message board – Warrior Forum) that veteran copywriters routinely [...]
Guest Post By: Aubrey Phelps Blogging is serious in a world where content reigns supreme. Companies stake their reputations and their customers on the strength of their content. It’s easy to make mistakes, and some of them are more common than others. Do you make any of these three common blogging mistakes? 1. [...]
Being a freelance copywriter is a great way to make a decent income. A lot of people choose this line of work because it allows them to make their own hours and they get to determine how much money they make each week or even each day. However, and this is a big “however,” in [...]
Back in October, I wrote an extensive post about starting a freelance business out on the right foot and, among other helpful nuggets, I included the following tip: Contracts Unless you are crafting a flyer for your grandmother’s church picnic, use a contract. An elaborate contract is the safest bet, but a simple contract can [...]
Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business. It’s a great way to keep in touch with customers and to invite them to special [...]
Build Your Writing Career Here