The Copywriter's Highway to Success
Helping your client build a responsive email list is almost like helping them plant a money tree in their backyard. When your client needs extra income, they simply pay you to create an offer, mail it to their list so they’ll have a really good shot at making some money. All you need is the copywriting [...]
Copywriters aren’t being hired just to write long form sales letters anymore. Mobile marketing and Social Media platforms like Facebook and Twitter are creating the need for short, interesting and engaging messages. As a copywriter, here are three things you can do to write awesome tweets and other short messages for your client’s marketing campaigns . [...]
A few of our colleagues from WarriorForum.com have listed their favorite books for copywriters. I’ve taken the liberty of borrowing this list. Enjoy. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Joseph Sugarman Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words [...]
Sometimes in copywriting, it helps to hear what other copywriters do to improve their skills. Below I have featured some of your colleagues’ (from Warriorforum.com) favorite methods for improving their copywriting skills. Enjoy. 1. Study the sales pages of other people. Analyze the writing style and type of wording used. Review the placement of testimonials [...]
With more and more businesses capitalizing on text messages as a primary communication tool, the need for copywriters who “get it” will increase. Are you ready for that client who says “I need you to handle a copywriting project for my SMS marketing campaign?” Do you know the faux pas and conventions when creating text [...]
Although this post was written with freelance copywriters in mind, it can apply to other freelancers. One of the most promising methods for generating leads for any freelance copywriting business is networking. But, like anything, in order for your presence at a networking event to work, you can’t pussyfoot around. You have to go for [...]
There are loads of ways to conduct research in an effort to learn about your client’s target audience or a particular demographic. Some marketers use research facilities that provide statistical information, which is helpful; however, statistics do not tell you the whole story. Below, I have listed five ways to ascertain your target customer’s personal [...]
A web designer recently asked a question in “Advertising Copywriting” and “Copywriter’s Beat,” two very popular copywriting linkedin groups. He quickly received a large number of answers. The question was: ”How can you tell you have either a good copywriter or a bad one?” I combed through all the answers in each group and pulled together a list [...]
Being a copywriter means being creative. Not only should copywriters strive to be creative in the projects to which they are assigned, but you should be equally creative when searching for gigs. I have come across 9 linkedin.com groups that post jobs and have compiled those with specific request for copywriters. Read their profiles, in their own [...]