Guest Post By Lizzie Weakley
As doctors and healthcare professionals seek to open their own practices and clinics, they are often faced with the challenge of attracting patients. Fortunately, there are many, many medical marketing ideas – ways for healthcare clinics to create a solid relationship with new clientele. Here are just a few ways that clinics can boost their patient intake and enjoy themselves while they do it.
Understand the Advantages of Online Marketing
In healthcare, one of the best sources of business professionals can use undoubtedly comes from online marketing. Whether through the use of advertisements online or with Search Engine Optimization (SEO), professionals can be sure that getting the online word out on their clinic will allow them to reach a wide audience of potential patients (Source: Progressive Dental Marketing). Moreover, online marketing can be significantly less expensive than marketing through television or radio. For these reasons, online marketing is very much a win-win strategy for healthcare professionals, and is a great strategy for healthcare clinics to employ.
Use Social Networking
As the Internet connects more and more people to places of business, healthcare clinics should also be aware of the power of internet searches in drawing new patients. Often the first point of information that patients seek out when choosing a clinic, a well-designed Facebook page or personal website should ably represent the professionalism and reliability of a healthcare office.
Check Into Internet Ratings
As the world shifts more and more to a so-called “reputation economy,” that is, an economy in which clients and customers choose places of business because of the reputation they have on the Internet, healthcare clinics should be aware of the power of a positive user review posted online. By developing a good reputation with patients, healthcare clinics will quickly find that satisfied patients will often write online reviews about their procedures. These reviews will in turn act as an incentive for new patients to sign up with a clinic.
Create Long-Term Relationships
One of the best ways that healthcare professionals can solidify their list of patients is simply by doing their very best with existing patients. By creating a long-term list of satisfied clients, doctors and other professionals will quickly find that patients will recommend them to family and friends. With enough patients, long-term relationships will also create a steady source of income over the course of many years.
For these reasons, healthcare professionals should know that the ability to increase their patient roster is in their hands. With positive social interaction with other clinics and patients and the development of a good reputation, healthcare professionals can create a successful practice on their own. For many professionals, the creation of a successful clinic is one of the biggest accomplishments they’ll have in their career. With hard work, the rewards to clinics will be many.
Lizzie Weakley is a freelance writer from Columbus, Ohio. She studied communications at Ohio State University and enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.