April 24, 2014

Freelance Copywriters

Hey Customers – Here’s a Do It Yourself Copywriting Infographic

Copywriting Infographic

Someone posted this infographic on my FB page. The timing couldn’t have been better. I just had a conversation with someone telling them that I have no problem showing my clients and potential clients how to save money on copywriting by doing it themselves. So, here’s a copywriting infographic that provides instruction for doing just […]

Improve the Visibility of Your Small Business . . . on a Low Budget

Improve the Visibility of Your Small Business

Guest Post by Diana Smith Are you looking for inexpensive ways to improve the visibility of your small business and grow your company, but have a limited budget?  The following basic marketing strategies will help accelerate your efforts: Reward Your Customers to Improve the Visibility of Your Small Business It’s harder and more expensive to win a […]

Create a Powerful Mission Statement . . Starting With Who You Are . . . Personally

create a powerful mission statement

Want to create a powerful mission statement?  Start with your principles. Period. Create a Powerful Mission Statement from Your Personal Promise If you stripped everything away and looked at your raw self, what promise could you make to those closest to you? Who are you naturally, without even trying?  What do you do simply because […]

Social Media Mistakes Small Businesses Should Avoid

Courtesy of Stuart Miles - Freedigitalphotos.net

Guest Post by Diana Smith By now, most companies that want to connect with customers are on social media. Twitter, Facebook, Pinterest, YouTube, Instagram etc. bring brands and their audience closer together in more ways than in the past. But it is all too easy to make social media mistakes when faced with what can […]

Best Copywriting Courses for Small Business Owners

Best Copywriting Courses

Not every small business owner can fit a copywriter or a marketing firm into their budget.  Sometimes, the best way to attack your copywriting or marketing writing project is to just do it yourself. Of course, that’s easier said than done. If you find yourself in this position, you know, where you MUST have your […]

Digital Marketing Trends – Targeting the African-American Consumer

digital marketing trends and african american consumers

Do you plan to market or sell products and services to African-American consumers?  If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today’s African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, […]

Copywriting Grammar: Rules it Ain’t Okay to Break

Copywriting Grammar - Bend the Rules

 You’ll often hear veteran copywriters tell those new to copywriting that they don’t need to be that proficient in the elements of English in order to write copy.  I beg to differ.  Granted, advertising and other marketing tools have lots of leeway when it comes to bending the rules of standard English; however, that is […]

Marketing to Lawyers: 3 Surefire Copywriting Tips

Marketing to Lawyers

I often enjoy the writing process, but every now and then my writing can get pedantic.  Yeah, I said it – “pedantic.” Okay, dull.  It’s because I come from a legal background, where long sentences, twenty-dollar words and heretofore’s are the stock-in-trade.  But, that ain’t gonna cut it in copywriting when marketing to lawyers.  When […]

22 Copywriting Quotes to Help Inspire Your Most Compelling Message Yet

Copywriting Quotes

  Small business owners, marketers and copywriters spend a lot of time working on the right marketing message to promote their brands, products and services.  Over the years, I have heard a number of sayings and quotes from some great thinkers that relate to copywriting that inspire me and remind what to do and what […]

3 Ground Rules Needed to Turn Your Website Visitors into Customers

Great Websites

If you’re reading this post, chances are great that you’ve had a hard time turning your website visitors into customers? So, you’ve read all the web copywriting tips from the experts and you’ve applied them all!  You used a catchy headline that promises the reader a strong benefit. Your opening paragraph is killer hot.  Your […]