Because of the diversity within the African American culture, marketing to this community can be challenging. Many companies that would like to include this audience among their target demographics are reluctant to do so, because, rightfully so, they don’t want to come across as not demonstrating cultural knowledge, awareness, sensitivity and competence. Notwithstanding the many generational and socio-economic differences, like most other ethnic groups, certain commonalities still exist (for the most part) within the African American ethnic group. Check out a few of them in the infographic below.
Thank you to: Culture Whispers/Salem Health and NJ Preparedness Training Consortium