Everyone knew I’d have a career that involved creative writing – I had to – it was in my DNA. After spending the majority of my adult working life in the legal field, a career that often required its own brand of creative writing (LOL), I decided to launch a writing practice. Once I realized that I could segregate copywriting from its parent industry – advertising – I was well on my way . . . and a copywriter I became.
I quickly figured out that my way to success did not have to be long and drawn out if I simply focused on honing my skills, stayed a step ahead of others in the industry, and leveraged business relationships. I joined various networking groups, off-line and online, secured more than enough promising relationships (that continue to grow to this day) and the rest is history.
A signature optimism and innate need to help others, particularly those who are struggling, prompted me to turn the lessons I learned about how to grow a business into a business itself. Now, in addition to providing copywriting services (with and without a marketing team), I spend a good hunk of my time other copywriters grow their businesses. I make it my business to stay “in-the-know” and bring back a wealth of knowledge to fledgling and veteran copywriters so that they too can always stay a step ahead in this competitive but always promising market.
I’ve served in marketing/writing roles for the American Marketing Association’s New York Branch (Digest Portions of Guide for Buyers of Marketing Research), Downtown Women’s Club (Promotional Sell Sheet - Working Moms), GameStop (Back-to-School Flyer); Chelsea Piers (Brochure Editing), Louise & Lillian Group Family Day Care (Full Website Copy, Brochure, Article Marketing, Event Tickets, Online Community Posts, Classifieds Ads), Sosa Maintenance (Flyer, Postcards – Working Moms), WomenPartner.org (Press Release), Latitude Coaching NYC (Full Website Copy), Dynamic Business Growth (Promotional Sell Sheets, Coaching Materials, Copyediting), Victory and Beyond (Full Website Copy, E-course Co-creation, Teleseminar Scripts, Facebook Ad, Twitter Posts, Classified Ad, Online Community Posts, Sales Landing Pages, Email Marketing - Working Women), Biba4network.com a/k/a the “Connection Queen,” (Sales Landing Page, Product Naming for Marketing Program), Maradex Legal Nurse Consulting (Full Website Copy), Simplenomics.com (Article Marketing), Imagine a New Image (Promotional Sell Sheet, Brochure – Women Over 40), Second50years.com (Article Marketing), The Renaissance Charter School (Website Editing), New York Health and Wellness Fairs (Full Website Copy), SEO Design Solutions (Website Critique), Career-Wise Ways (Promotional Sell Sheets, Create Coaching Materials – Career Women), Bizymoms.com (Marketing Group Forum Moderator), The Hunts Point Children’s Alliance (Brand Messages), Freelancefactor.net (Articles - Freelancers), and many more.
Over the years, I have been called upon to write everything from advanced websites to ad copy, from research articles to sell sheets. My formal assignments have included web site assessments, press releases, landing pages, brand messages, consumer brochure writing and editing, crafting circulars, generating event promotional material, newsletter writing, Internet catalogue digesting, conceptualizing print ads, and creating web site copy.
I earned a BA Degree in (Forensic) Psychology from John Jay College of Criminal Justice and worked as a Family Law Paralegal for over 25 years, a career where I spent a large amount of my time on projects that required legal and business letter writing and editing. During this time, I edited a Family Law column for the Image publication and produced a “How To” manual for New York’s Continuing Legal Education program.
Need the right words? To book me for your next copywriting project or to ask about my services, just get in touch. I’m here to help.