Everyone knew Stacey would have a career that involved creative writing – it had to – it was in her DNA. After spending the majority of her adult working life in the legal field, a career that often required its own brand of creative writing (LOL), she decided to launch a writing practice. Once she realized that she could segregate copywriting from its parent industry – advertising – she was well on her way . . . and a copywriter she became.
Stacey quickly figured out that her way to success did not have to be long and drawn out if she simply focused on honing her skills, stayed a step ahead of the industry, and leveraged business relationships. She joined various networking groups, off-line and online, secured more than enough promising relationships (that continue to grow to this day) and the rest is history.
Her signature optimism and innate need to help others, particularly those who are struggling, prompted her to turn the lessons she learned about how to grow a business into a business itself. Now, in addition to providing copywriting services, she spends time teaching other copywriters how to grow their businesses. Most of the legwork and resources necessary to sustain a successful copywriting practice are completed by Stacey. She makes it her business to stay “in-the-know” and brings back her wealth of knowledge to fledgling and veteran copywriters so that they too can always stay a step ahead in this competitive but always promising market.
Stacey has served in marketing/writing roles for the American Marketing Association’s New York Branch (Digest Portions of Guide for Buyers of Marketing Research), Downtown Women’s Club (Promotional Sell Sheet - Working Moms), GameStop (Back-to-School Flyer); Chelsea Piers (Brochure Editing), Louise & Lillian Group Family Day Care (Full Website Copy, Brochure, Article Marketing, Event Tickets, Online Community Posts, Classifieds Ads), Sosa Maintenance (Flyer, Postcards – Working Moms), WomenPartner.org (Press Release), Latitude Coaching NYC (Full Website Copy), Dynamic Business Growth (Promotional Sell Sheets, Coaching Materials, Copyediting), Victory and Beyond (Full Website Copy,
E-course Co-creation, Teleseminar Scripts, Facebook Ad, Twitter Posts, Classified Ad, Online Community Posts, Sales Landing Pages, Email Marketing - Working Women), Biba4network.com a/k/a the “Connection Queen,” (Sales Landing Page, Product Naming for Marketing Program), Maradex Legal Nurse Consulting (Full Website Copy), Simplenomics.com (Article Marketing), Imagine a New Image (Promotional Sell Sheet, Brochure – Women Over 40), Second50years.com (Article Marketing), The Renaissance Charter School (Website Editing), New York Health and Wellness Fairs (Full Website Copy), SEO Design Solutions (Website Critique), Career-Wise Ways (Promotional Sell Sheets, Create Coaching Materials – Career Women), Bizymoms.com (Marketing Group Forum Moderator), and many more.
Over the years, she has been called upon to write everything from advanced websites to ad copy, from research articles to sell sheets. Her formal assignments have included web site assessments, press releases, landing pages, consumer brochure writing and editing, crafting circulars, generating event promotional material, newsletter writing, Internet catalogue digesting, conceptualizing print ads, and creating web site copy.
Stacey earned her BA Degree in Psychology from John Jay College of Criminal Justice. She worked as a Family Law Paralegal for over 20 years, a career where she spent a large amount of her time on projects that required legal and business letter writing and editing. During this time, she edited a Family Law column for the Image publication and produced a “How To” manual for New York’s Continuing Legal Education program.