Copywriting for today’s mobile readers demands quick, short and strong text. Even though mobile users spend a lot of time idling and doing frivolous stuff on their mobile devices, they still want to do it in a hurry. And they get agitated when they can’t do it in a speedy fashion.
Also, mobile users want only the information that is absolutely necessary for them to achieve their immediate goal. Reading on a mobile device is hard enough as it is, but then when you have to scroll through an unnecessary number of words to get where you’re going, it’s maddening.
This increases the writing challenges for the copywriter. The copywriter now has to think in terms of digesting a copy message, not writing it in the traditional sense. When you are crafting mobile copy and you have second thoughts about whether text should be there, it’s probably best to omit it.