Using Hype in Ad and Marketing Copy Alienates Customers: Use these Alternative Copywriting Techniques (Infographic)

Alternative Copywriting Techniques

Compliments of Stuart Miles/Freedigitalphotos.net

By now, you know, if I can say it short and sweet by sharing a helpful infographic, I will. So, you know how copywriters are always railing against using hype in marketing and ad copy? This infographic provides alternatives for all of you who are tempted to apply that customer-alienating tactic. Yeah, you can promote your company, your brand or your cause without the BS.

 

 

 

Thank Marcia Yudkin  for this infographic

The Top 7 No-Hype Copywriting Techniques

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2 thoughts on “Using Hype in Ad and Marketing Copy Alienates Customers: Use these Alternative Copywriting Techniques (Infographic)

  1. Jessie Pano

    First off I want to say excellent blog! I had quick concerns in which I’d like to ask if you do not ideas. I was fascinated to know how you center yourself and obvious your head before to composing. I’ve had issues clearing my head in getting my concepts out. I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are generally lost basically just trying to figure out how to begin. Any suggestions or hints? Many thanks!

    Reply
    1. Stacey Mathis Post author

      I Jessie:

      I try many things to get the juices flowing. One thing that I do is meditate for 20 minutes or so before writing. Then I read magazine articles on the subject matter of the piece about which I am writing. This helps to inspire me. After I write the entire piece, I leave it alone and do something totally unrelated and come back to it the next day, if time permits. with a fresh pair of eyes. Hope this helps.

      Reply

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