Seventy-seven percent of small business owners report that e-mail marketing increased their revenue and that $1.00 spent on e-mail marketing $40.00 in revenue.* Many businesses are smartly discovering that e-mail marketing can be a vital part of their business. It’s a great way to keep in touch with customers and to invite them to special deals for your freelance services (or products, if you have any). The information and tips in this article will explain some of the practices you should engage in or avoid to ensure the success of an ongoing e-mail campaign.
1. Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website or blog, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your e-mails with others, which can garner even more subscribers. Of course, I would suggest creating a downloadable piece of content, preferably with instructional information that your target audience will find of value to them. The idea is to trade your free content for their e-mail addresses.
2. Always get permission! Unsolicited e-mail is not welcome, and in certain cases, can get your ISP blocked. The last thing you want is to be branded a spammer.
3. Be especially careful when crafting your first three e-mails to new customers. A new customer should get an introductory e-mail inviting them to join your marketing list. Once they accept your invitation, the next e-mail should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third e-mail should contain their first newsletter and their special offer.
4. Make certain that it is easy for your recipients to opt out of receiving further e-mails. Not having a way to opt out can cost you customers since some of the people who wish to opt out might like your business and your products. They may simply wish not to receive e-mails. The process that you put in place should include asking for feedback as to why they are opting out. The information you receive can help improve your campaign.
5. Try to make it as easy as possible for customers to unsubscribe from your e-mails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your e-mails or all of them.
6. Everyone knows that e-mail filters are getting more and more strict. Graphics and other things included in e-mails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
7. Utilize engaging e-mails and target customers who are inclined to use or share knowledge about your services. Make sure you are also soliciting feedback from them. Getting feedback from targeted customers is key to knowing what you can do to make your marketing strategies even stronger and more effective.
8. What worked for you before might not work for you the next time around. That is why it is vital to always look into new e-mail marketing strategies. Learn from others in your business niche, and always try out new methods to add to your arsenal of what works for your business.
It is a well-known fact that the use of the Internet has opened up an entirely new way for businesses to interact with customers. E-mail marketing is one of the most effective ways to keep in touch with loyal customers and to reach potential customers. Use the techniques and tips from the article above to create an e-mail marketing strategy for your business.