I recently came across a video that cogently explains the advantages of having a copywriting niche. Take a listen.
There are always numerous ways to make money in the field of copywriting and the choices are growing by leaps and bounds, but niche marketing certainly gives you a leg up when you strive to become the “go-to” writer in a specialized area.
This is interesting. I heard of a guy who had like 50 websites all dedicated to niche articles on certain topics. He monetized it and pretty much set it on auto pilot. This gives me something to think about.
It is funny that you mentioned niche because this is something that most of us know but few of us actually do. I see many sites that start off with a niche and then end up writing about everything under the sun. I have to admit that I am guilty of do this as well. I have a few websites and the ones that do the best, money wise, is the ones that stick to one topic.
My biggest money makers are on those sites that are niche sites. I actually have one that talks about nothing but basilar migraines. I know it is a pretty simple site but it makes a lot of money since it narrow the focus down and this is exactly what my readers are looking for when they stumble upon my page so it keeps them reading throughout the entire site.
So, would it be easier to create a niche with like one brand and type of something like Tylenol or would it be better to have one on something like Tylenol 800 mg? Is it just basically trying to narrow down to one specific thing instead of different things about one brand or topic?
A niche can be found or created in a number of ways. Ideally, research should be conducted to see if there is a viable market for the niche you want to work in.
Choosing a niche to focus my copywriting services on seems to make good business sense if I can manage to market specifically to those people who have sites or blogs about that topic. However, I’ve found that many jobs come from places where people are in the general internet marketing world and cover a wide variety of topics. Specializing becomes a bit scary then. It’s an interesting thing to consider though.
Hey Cmarten:
Thanks for stopping by.
For all the reasons mentioned in the video, declaring a niche is advantageous. However, this never means that prospects seeking general copywriting will not approach you. Nor does it mean that you can’t branch out when you want to. I do it all the time. The primary focus of my copywriting efforts is on businesses or organizations that target moms and women, yet business owners who are not in those markets approach me all the time, and if it’s an assignment I want to handle and one that I have the time to take on, I accept.
I believe this is excellent advise for any copywriter who wants to increase profits. Specialization can always rake in more money than generalization. I actually have two copywriting businesses, so to speak: one general and one for a rather specific niche I know a lot about. They overlap and feed clients to each other and it all works out quite nicely.