The Copywriter's Highway to Success
Let’s face it, without customers, we wouldn’t have freelance businesses. The last thing we want and the last thing many of us can afford to do is to drive them away. Many times, small business owners commit customer repelling acts that could be avoided. Often, it happens because our time isn’t managed well. Other times, it’s [...]
Green marketing promotes a product’s environmental benefits or a brand’s sustainability plans. What we once thought was a trend is gradually becoming a standard. It’s not quite there yet, but it’s getting there. And big business knows it and feels it. Therefore, all sorts of marketing efforts are being made to meet the requirements of [...]
So, you have to write copy that targets this infinitely diverse and viable population. Understanding this generation from a socio-commercial perspective can increase your client’s chance of successfully nailing it! Before You Sit Down To Create Your client’s Marketing Piece, Let’s Talk – Know Your client’s Product (or Service) Inside and Out Take [...]
Sharing Too Much Personal Information Posting personal information is fine, but within reason. As freelance copywriters, i.e., small business owners, we are building our brands. This is probably not the best platform to share a tweet about last night’s hangover and hurl-fest – not that you could tell that in 140 characters anyway . [...]
We are in what can be an isolating profession – writing – freelance writing at that. For this reason alone, it is important that we reach out to our fellow freelancers, our copywriting/creative writing siblings (so to speak). Whether it is for support, job referrals or business advice on improving our freelance businesses, we need [...]
I wanted to create a definitive list of relevant copywriting jobs or at least, fields, for freelance copywriters. Initially, I tried my hand at guessing what those niche markets would be. I made a random list based on the types of copywriting jobs that prospects were looking for me to handle. To stroke my ego, I [...]
Social media has dramatically changed the game of marketing and advertising, placing enormous power in the tight grip of the consumer. And the increase in mobile device usage has bolstered this revolution. Consequently, the traditional marketing landscape is rapidly fading into obsolescence. These changes have driven a mindset transformation of sorts among marketers and brands. [...]
Yeah, yeah, yeah, you already know that you should be using Twitter for your freelance copywriting business. All business owners know that. But, how many of you are familiar with the tools that abound that can enhance your user experience. Tools that save you time. Tools that tell you when you’re being talked about. Tools [...]