Latest Posts
4 Little-Known Copywriting-Related Factors That Could Make or Break Your Client’s Green Marketing Campaign
Green marketing promotes a product’s environmental benefits or a brand’s sustainability plans. What we once thought was a trend is gradually becoming a standard. It’s not quite there yet, but it’s getting there. And big business knows it and feels it. Therefore, all sorts of marketing efforts are being made to meet the requirements of [...]
Does Your Copy Have to Trigger The Mature Target Market Segment? Here Are A Few Important Things You Should Know
So, you have to write copy that targets this infinitely diverse and viable population. Understanding this generation from a socio-commercial perspective can increase your client’s chance of successfully nailing it! Before You Sit Down To Create Your client’s Marketing Piece, Let’s Talk – Know Your client’s Product (or Service) Inside and Out Take [...]
7 Tips on How Not To Use Twitter for Your Freelance Copywriting Business
Sharing Too Much Personal Information Posting personal information is fine, but within reason. As freelance copywriters, i.e., small business owners, we are building our brands. This is probably not the best platform to share a tweet about last night’s hangover and hurl-fest – not that you could tell that in 140 characters anyway . [...]
8 Top Linkedin Networking Groups for Freelance Copywriters
We are in what can be an isolating profession – writing – freelance writing at that. For this reason alone, it is important that we reach out to our fellow freelancers, our copywriting/creative writing siblings (so to speak). Whether it is for support, job referrals or business advice on improving our freelance businesses, we need [...]
Top 21 Leading Niche Markets for Freelance Copywriters for 2011-2012 . . . REALLY
I wanted to create a definitive list of relevant copywriting jobs or at least, fields, for freelance copywriters. Initially, I tried my hand at guessing what those niche markets would be. I made a random list based on the types of copywriting jobs that prospects were looking for me to handle. To stroke my ego, [...]
